2. Idealized Influence
• Starbucks, as a company, sees the importance of its employees and
thanks to a culture that Schultz has developed over time, employees
feel empowered and remain loyal to the company.
• Schultz carefully recruited the right employees and promoted from
the existing employees to retain employee loyalty.
• Schultz received an international Humanitariam Award in 1996 from
Care. His vision and leadership developed a strong partnership
between Starbucks and Care to support people in coffee originating
countries.
3. Inspirational Motivation
• Inspirational motivation is best defined as being able to motivate the
whole organization as a whole.
• Howard Schultz has always communicated with optimism about the
future and has always explained to his employees the meaning of their
work and potential opportunities.
• Schultz designed a benefits program, mission review program, and a
training program to help motivate and develop his employees.
4. Intellectual Stimulation
• Intellectual stimulation is best defined as being able to bring out new
ideas from employees that will enhance performance and create
cleaver solutions to problems.
• Schultz made sure that his company was based on an appreciation for
employee feedback.
• Employees of Starbucks often feel empowered and encouraged.
• The “Frappaccino”, one of Starbuck’s most thriving innovations came
from an employee.
5. Individualized Consideration
• Individualized Consideration is best defined as being able to listen to
one’s followers and give each one of them special consideration based
on their needs and wants.
• Howard Schultz listened to his employees when specific needs arose
and provided day care for employees who were also parents.
• Schultz also provides his employees with health insurance and a
healthy work life balance.
