20090325 I C I S

The Netherlands: connecting global ambitions

Orange Living Labs

25 Maart 2009
Martijn Kriens

Bezuidenhoutseweg 105
bezoekadres :
2594 EC Den Haag
070 - 427 86 77
tel :
info@innovatieplatform.nl
email :
www.innovatieplatform.nl
Internet :
www.nederland-innoveert.nl

woensdag 1 april 2009

The basic output that
has become dominant in
the most advanced
economies is
human meaning
and communication
Yochai Benkler
“The Wealth of networks”


Physical Product: a car


User function: Safety


C,MM,N: the open source car


C H A N G E


C H A N G E

Human
Meaning
Physical
Function
&
product
Communication


Shift towards the end-user
Traditional Living Labs

Advanced Advanced
Supplier N=0
Development Development

Design Design
Supplier
N=3
Build Build
Supplier
(Prototypes) (Prototypes)
and
Run Run
(test) Customer (test)
N=1000

Analysis and
Feedback
Customer Feedback

Naar: Customers as innovators: a new way to create value, Eric von Hippel & Stefan Thomke

5 Innovatieplatform initiatives – one aim is to enable the Dutch market
as a development and test market

Attract 50 significant international Knowledge investment agenda:
1 6
businesses to the Netherlands in the strategic agenda to realize long term
coming ~3 years ambitions with regard to education,
innovation and entrepreneurship

Paint the World Orange: improve the 7 International schools: increase the
2 International schools: increase the
global branding of the Netherlands as attractiveness of the international
attractiveness of the international schooling
'the place to be' for companies and top schooling system in the Netherlands
system in the Netherlands
talent

‘Sleutelgebieden’: assess and Accelerating growth of >100 SMEs
3 8
strengthen the performance of from € 2-5 million to an annual turnover
'Sleutelgebieden' of >€ 20 million

1000 PhD's: attract international ‘Slimmer werken’: increase
4 9
academic top talent to the Netherlands productivity of 10.000 SME's

Innovation labs: create facilities for 10 Accelerate realization of ambitious
5
open and user-driven innovation and projects in public sector: e.g., energy
facilities to test market response concepts at sea, renovation of Afsluitdijk

Source: Nederland in de Wereld, innovatieplatform


5 Innovatieplatform initiatives – one aim is to enable the Dutch market
as a development and test market

Attract 50 significant international Knowledge investment agenda:
1 6
businesses to the Netherlands in the strategic agenda to realize long term
coming ~3 years ambitions with regard to education,
innovation and entrepreneurship

Paint the World Orange: improve the 7 International schools: increase the
2 International schools: increase the
global branding of the Netherlands as attractiveness of the international
attractiveness of the international schooling
'the place to be' for companies and top schooling system in the Netherlands
system in the Netherlands
talent

‘Sleutelgebieden’: assess and Accelerating growth of >100 SMEs
3 8
strengthen the performance of from € 2-5 million to an annual turnover
'Sleutelgebieden' of >€ 20 million

5 Innovation labs: create
1000 PhD's: attract international ‘Slimmer werken’: increase
academic top talent to the Netherlands productivity of 10.000 SME's
facilities for open and user-
driven innovation and facilities
Accelerate realization of ambitious
to test market responsein public sector: e.g., energy
projects
concepts at sea, renovation of Afsluitdijk

Source: Nederland in de Wereld, innovatieplatform


The Dutch


Summarizing: testbeds and Living Labs
- The Dutch Proposition
• Population
• Average and divers population, good access to
market, beta-culture, critical consumers
• Infrastructure
• High level of access to broadband and digital services
• Industry
• Strong and vibrant creative industry available
•


Reality BETA


Research, Design,
Development and Test

• Too few connections
• between creative companies among themselves
• between research, creative sector and industry
• Opportunities in cooperation and cross-overs

• Living Lab is an excellent common ground
• focus on the costumer (clear common goal)
• Open innovation ecosystem of divers companies


• Living Labs
and testbeds

Flowers & Food

Pensioenen & sociale verzekeringen
Water

Chemie

de Creatieve Industrie
Hightech systemen en materialen
are focussed
on the user
and the full
experience
• strong
incentive to
collaborate
Living Labs
cross-sector
user centric


Relation to other initiatives IP

• Paint the world Orange
• Marketing of the capabilities
• Growth accelerator
• Opportunities for companies in the ecosystem
• Working Smarter
• A complex, real life problem
• Reinforce private R&D investments
• Close cooperation with R&D


Several Living Lab initiatives

• Services & ICT (service innovation)
• Amsterdam Living Lab (Energy, Health,
Mobility)
• EXSER Almere (services)
• Rotterdam Climate Campus (energy)
• OCBI / Oost NV (Health)
• Living Lab Leiden / CETIM (Mobile, Health)
• North Netherlands (Tele health)
• ...


Smart Metering

• Base level use
• Peak use: when and what
• Collective feedback and collective intelligence
• Glanceable displays


CUD Vision:
a Network of Smart Work Centers for Amsterdam
Region: physical traffic substituted through virtual
presence & e-work by means of a network of SWCs

Purmerend

Almere
Haarlem
Amsterdam

Zwolle
Utrecht/A2
Copyright © 2007-2008 Cisco Systems, Inc. All rights reserved. IBSG -
Cisco Highly Confidential

Research Living Lab (FES)

• Develop methods and tools
• Design, development, users
• Creatives, SME’s, Research and application
domains
• Health, Durability, Safety, ..

• CREATIVE R&D


Citylabs for safety, security and
care
How can the the situation awarareness and the collaboration in complex S&S and
•
Care networks be enhanced by the use of intelligent and combined systems
How can the citylab methodology raise the adoption of the resulting knowledge and
•
technology in specific communities of practice

• Focus on the user

• Living Lab Methodologies
• Users as designers (N=3)
• Co-Creation, Testbeds (N=1000)


HA P P I N E SS
is a
JOU R N E Y
not a
DE ST I N ATI O N

Thank you!
Martijn.Kriens@iCrowds.net


20090325 I C I S

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