1. Care,&Society&and&Technology&
We#shape#our#tools,#
and#therea0er#our#tools#shape#us#
McLuhan&

2. Mar6jn&Kriens&
• Director&Health<Lab&&&Amsterdam&Living&Lab&
• Board&member&IIP<SaaS&
• Univ.&of&Applied&science&Amsterdam&
• Founder&Medical&Data&Recorder&
• Partner&iCrowds&
• TwiLer:&mar6jnkriens&
• Skype:&mar6jn.kriens&
• Mail:&mar6jn.kriens@icrowds.net&
• Tel:&+31&6&43088338&
• Blog:&www.iCrowds.net&

3. Agenda&
• Amsterdam&Living&Lab&
• Changes&in&society&
• Future&of&Care&
• Healh<Lab&

4. The basic output that
has become dominant in
the most advanced
economies is
human meaning
and communication
Yochai Benkler
“The Wealth of networks”
4&

5. Physical&Product:&a&car&
5&

6. User&func6on:&Safety&
6&

7. C,MM,N:&the&open&source&car&
7&

8. CHANGE&
Human&
Physical& Meaning&
Func6on&
product& &&
Communica6on&

9. &Change&in&Innova6on&
• Func6on&or&Meaning&
• Instruc6on&or&Conversa6on&
• Use&or&Interac6on&
• Release&or&Itera6on&
• Technical&or&Social&
• Preach&or&Persuade&

10. &Focus&
• Research&requires&more&and&more&rapid&
itera&ons*
• Social&component&is&the&dominant&success&
factor&for&innova6on&
• Next&10&years&the&focus&is&on&adopta&on&of&
technology&&
• The&“end”&product&is&the&actual&research&
vehicle&
&

14. Reality&
BETA&

15. Shi`&towards&the&end<user&
Tradi6onal& Living&Labs&
Advanced& Supplier& Advanced&
Development& Development&
Design& Design&
Supplier&
N=3&users&
Build& Build& &
(Prototypes)& Supplier& (Prototypes)& &
& &
and& &
Run& & Run& &
(test)& Customer& (test)& &
N=1000’s&
users&
Analysis&and&
Customer& Feedback& Feedback&
Naar:&Customers&as&innovators:&a&new&way&to&create&value,&Eric&von&Hippel&&&Stefan&Thomke&

16. " Innova6on&is&in&
coopera6on&
" Too&o`en&
these&are&
seperate&
worlds&
16&

17. 17&

18. 18&

20. Role&Amsterdam&Living&Lab&
• Bring&together&ecosystem&of&crea6ves,&ICT,&research&and&
Industry&
1. Energy/Durability&
2. e<Health&
3. Mobility,&Tourism,&..&
• Develop&Methods&and&Tools&for&new&design&and&market&
paradigms&(co<crea6on,&“users&as&designers”,&
crowdsourcing)&
– Waag&Society&/&FabLab&
– Novay&
• Help&to&create&lead&markets&by&bringing&together&Business,&
Science&and&Government&
– Amsterdamse&Innova6e&Motor&
20&

22. From&1900&&to&now&
CHANGES*IN*SOCIETY*

24. Village&

25. Religion&

26. Community&

28. Changes&in&my&parents&life6me&
• Families&got&dispersed&

29. Changes&in&my&fathers&life6me&
• Families&got&dispersed&
&

30. Changes&in&my&fathers&life6me&
• Families&got&dispersed&
• Increase&of&wealth&

31. Changes&in&my&fathers&life6me&
• Families&got&dispersed&
• Increase&of&wealth&
• Welfare&state&&&pensions&

32. Changes&in&my&fathers&life6me&
• Families&got&dispersed&
• Increase&of&wealth&
• Welfare&state&
• Anonymity&in&ci6es&

33. Changes&in&my&fathers&life6me&
• Families&got&dispersed&
• Increase&of&wealth&
• Welfare&state&
• Anonymity&in&ci6es&
&
• Loss&of&public&live&

34. Limitless&possibili6es&

35. More&communica6on,&less&contact&

36. In&search&of&shared&feelings&

37. Ageing&society&

39. Do&we&care?&
IMPACT*ON*CARE*

40. AWBZ*&
• New&law&approved&1968&
• Care&is&ins6tu6onalized&
– People&feel&en6tled&to&care&
– Children&feel&no&obliga6on&
• Care&is&professionalized&
– Explosion&of&costs&
*&Algemene&Wet&Bijzondere&Ziektekosten&

41. Home&for&the&elderly&

42. AWBZ&
• Great&inten6ons&
– Independent&living,&not&dependent&on&charity&
– Product&of&a&social&and&civilized&society…&
• Side&effects&
– Dependancy&on&professionals,&less&personal&
– Explosion&of&costs&

43. Growth&AWBZ&

44. The&(near)&future&
2025
- 40% more demand
- 20% less labor capacity
s&
&service
&o f &care
Need
the
care
gap!
Peop
le& deliv
ering
&care
&

45. Twice&the&workload&in&2025&

47. The&double&helix&of&digital&and&physical&reali6es&
DIGITAL*REALITIES*

48. Mixed&reali6es&
Physical#and#Digital#

49. Digital&
space&

50. Digital
Pub&

51. 850million&Digital&Friends&

52. Digital&marketplace&

53. Digital&search&

54. Digital&hardware&

55. (1&−&z3&/&6)&/&(z&−&z2&/&2)2&+&c&

56. Hidden&Themes&
• (Unlimited)&Scalability/Adaptability&
• (Ubiquitous)&Communica6on&
• (Seamless)&Coopera6on&
• (Real6me)&Any6me,&Anywhere&
• (Maximum)&Transparency&
• (Low)&Transac6on&costs&
• Disrup6on&
(1&−&z3&/&6)&/&(z&−&z2&/&2)2&+&c&

57. Neelie&Kroes&
ICT#radically#alters#how#people#
inhabit#the#world,#how#they#
interact,#how#they#perceive#the#
world#around#them:#indeed,#it#is#
changing#what#it#is#to#be#a#human#
being#in#society.#

58. Neelie&Kroes&
ICT#radically#alters#how#people#
inhabit#the#world,#how#they#
interact,#how#they#perceive#the#
world#around#them:#indeed,#it#is#
changing#what#it#is#to#be#a#human#
being#in#society.#
h<p://www.europa>nu.nl/id/viskg1vdzwxf/nieuws/toespraak_eurocommissaris_kroes_over?ctx=vig9egsodqzy#

59. Sherry&Turkle&

60. Immersion?&

61. Social?&

62. Communica6on?&

63. Digital&contacts&
• O`en&“free”&
• Low&threshold&to&leave&
• LiLle&investment&
• Huge&choice&
• “Poor”&

64. Physical&contacts&
• Time&consuming&
• High&threshold&to&leave&
• High&investment&
• Limited&choice&
• Physical&presence&
• “Rich”&

65. Best&of&both&worlds&
• Mixture&of&digital&and&physical&
• Ease&of&star6ng&digital&
• Deepening&through&physical&contact&
• Efficiency&and&real&connec6on&

66. Urban&Photo&collec6ve&

67. Health<Lab&
• Plasorm&on&Care&and&ICT&
– Care&ins6tu6ons,&companies,&Science&and&
Government&
– Sharing&informa6on&and&setng&priori6es&
• Living&Lab&loca6ons&
– Developement&and&test&of&user&oriented&solu6ons&
– Fysical&loca6ons&an&real&life&
• Educa6on&
– Impact&on&curricula&

68. Direct&partners&
• AIM&
• Almere&
• AMSTA&
• Amsterdam&
• Hogeschool&van&Amsterdam&
• InHolland&
• Sigra&
• Universiteit&van&Amsterdam&
• Vrije&Universiteit&
• Waag&Society&

69. Focus&
Prevention Wellbeing Care Cure
General&prac6cioner/1e&line&
Homecare&
Informal&care& Nursing&home&
Social&network& Hospital&
Social&housing&

70. Healthlab&
Monitoring & Sensoring
Social contact and togetherness
70&

71. 71&

72. Physical&shared&space&

73. Digital&shared&space&

74. Shared&interest&

75. Paro&

76. AIBO&

78. From&
Ins6tu6on&centric&
to&
People&centric&

79. Ins6tu6on&

80. People&

81. Design&
for&your&
Future&Self&….&

83. 83&

84. We&choose&to&go&to&the&moon.&We&choose&to&go&to&
the&moon&in&this&decade&and&do&the&other&things,&
not&because&they&are&easy,&but&because&they&are&
hard,3because3that3goal3will3serve3to3organize3and3
measure3the3best3of3our3energies3and3skills,3
because&that&challenge&is&one&that&we&are&willing&to&
accept,&one&we&are&unwilling&to&postpone,&and&one&
which&we&intend&to&win,&and&the&others,&too.&
#
h<p://er.jsc.nasa.gov/seh/ricetalk.htm#
84&

85. 85&

86. Zorg&en&ICT&Healthlab&
Metropole&regio&Amsterdam& 86&
(www.health<lab.nl)&

87. 2025!
2020!
2015!
2013!
Organisation! Regulation! Technology! education!

88. Goal&
In&2025&alle&people&in&the&
Amsterdam&region&are&in&
control&of&what&care&they&
want&and&where&they&want&it&

89. Grandma’s
living commune
used to be a
retirement home

90. Thank&you!&
We&shape&our&care&
And&therea`er&our&care&shapes&us&…&
Mar6jn&Kriens&
Mar6jn.kriens@icrowds.net,&twiLer:&mar6jnkriens,&www.icrowds.net&