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Presentatie voor AWT 20 Juni 2012



martijn@upstream.nl
Martijn Kriens
•    Director Health-Lab/Amsterdam Living Lab
•    Partner Upstream
•    Board member IIP-SaaS
•    HVA & RUG
•    Medical Data Recorder

•    Twitter: martijnkriens
•    Skype: martijn.kriens
•    Mail: martijn@upstream.nl
•    Tel: +31 6 43088338
•    Blog: www.icrowds.net
•    www.upstream.nl
•    www.marketingfacts.nl
"An 'organization' is but an idea--a concept.
People, as individuals, are the ultimate reality and
the only operative element. An idea cannot make a
commitment to anything or take responsbility or
action--only individuals can." - Chris Rufer
7.048.248.285ple Helix
De eeuw van mijn vader
        Geert Mak (1999)
Page ! 6
Industrialisatie
Massaproductie
Massacommunicatie
The Nature of the Firm
     Ronald Coase (1937)
Conversatie en
    communicatie




Page ! 11
Crisis
The Cluetrain Manifesto: The end of business as usual
    Levine, Locke, Searle, Weinberger (1999)
Open Innovation
Henry Chesbrough (2003)
From Pyramids to Pancakes
    Josephine Green (2010)
The basic output that
has become dominant in
  the most advanced
     economies is 
    human meaning
  and communication
                              Yochai Benkler
             “The Wealth of networks, 2006”
CHANGE

                             Human
    Physical                Meaning
             Function
    product                         &
                        Communication
Focus
•  Research requires more and more rapid
   iterations

•  Social component is the dominant
   success factor for innovation

•  Next 10 years the focus is on
   adoptation of technology

•  The “end” product is the actual research
   vehicle
Mixed realities
                  Physical and Digital
Digital
space
Digital
Pub
900+ million Digital Friends
Digital marketplace
Digital search
Digital hardware
Conversatie en communicatie




Page ! 29
Gebruik social media
                                    social media
100

 90

 80

 70

 60

 50
                                                                        social media

 40

 30

 20

 10

 0
      20 - 34 jaar   35 - 49 jaar         50 - 64 jaar   65 jaar e.o.
Conversatie en
    communicatie




Page ! 33
Neelie Kroes
ICT radically alters how people
  inhabit the world, how they
 interact, how they perceive
the world around them: indeed,
 it is changing what it is to be a
     human being in society.
Neelie Kroes
ICT radically alters how people
  inhabit the world, how they
 interact, how they perceive
the world around them: indeed,
 it is changing what it is to be a
     human being in society.
http://www.europa-nu.nl/id/viskg1vdzwxf/nieuws/toespraak_eurocommissaris_kroes_over?
Sherry Turkle
Immersion?
Social?
Not just the
                               technology

People helping each other is scalable
-  Customers
-  Patients
-  …
Direct
  communication
from politician and
  with politicians
(1 − z3 / 6) / (z − z2 / 2)2 + c
Hidden Themes
•    (Unlimited) Scalability/Adaptability
•    (Ubiquitous) Communication
•    (Seamless) Cooperation
•    (Realtime) Anytime, Anywhere
•    (Maximum) Transparency




                                  (1 − z3 / 6) / (z − z2 / 2)2 + c
Reality(
     BETA(
“Our writing equipment
takes part in the forming
of our thoughts”




                            Friedrich Nietzsche
                            1844 - 1900
Shift towards the end-user
         Traditional                                             Living Labs


                          Advanced                              Supplier         Advanced
                         Development                                            Development



                            Design                                                 Design
         Supplier
                                                                                               N=3 users
                            Build                                                  Build
                         (Prototypes)                           Supplier        (Prototypes)

                                                                and
                              Run                                                    Run
                             (test)                             Customer            (test)
                                                                                               N=1000’s
                                                                                               users
                                                                                Analysis and
         Customer          Feedback                                              Feedback




Naar: Customers as innovators: a new way to create value, Eric von Hippel & Stefan Thomke
"    Innovation is in
     cooperation
"    Too often these
     are seperate
     worlds




     47
48
Ecosystem

               Living
               Lab
       USERS
Health-Lab
•  Platform on Care and ICT
  –  Care institutions, companies, Science and
     Government
  –  Sharing information and setting priorities
•  Living Lab locations
  –  Developement and test of user oriented solutions
  –  Fysical locations an real life
•  Education
  –  Impact on curricula
Direct partners
•    AIM
•    Almere
•    AMSTA
•    Amsterdam
•    Hogeschool van Amsterdam
•    InHolland
•    Sigra
•    Universiteit van Amsterdam
•    Vrije Universiteit
•    Waag Society
Focus
Prevention            Wellbeing          Care          Cure

       General practicioner/1e line


                              Homecare


                   Informal care      Nursing home


  Social network                                 Hospital

        Social housing
Healthlab(



 Monitoring & Sensoring

                          Social contact and togetherness

                53(
54
Digital shared space
Paro
AIBO
Open Ceilings
Living Labs
From
Institution centric
         to
  People centric
Goal

 In 2025 all people in the
 Amsterdam region are in
 control of what care they
want and where they want it
Dank!
martijn@upstream.nl
  @martijnkriens
Vragen?

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