http://mktpopup.com/ Geolocation-based social media allows social networks to connect and coordinate users with locals and/or events that match their interests, enriching the social networking experience. Several factors are contributing to this exponential growth, such as the worldwide rise in smartphones users with access to high 3G+GPS networks; the maturing social media, making users comfortable in sharing, posting and commenting; and the integration of new platforms with the current social media platforms. Geolocation platforms bring advantages to both customers and businesses. Consumers have a personalized and deeper communication content, including user-generated requests based on their usage profile and activity in the digital and physical space. The location component also helps to increase the relevancy of messages, targeting customers with specific incentives and promotions, further bolstering purchase intentions or increasing products trials. This customized communication is supported by proximity information that is immediately actionable, helping to create awareness of events/products. Furthermore, by merging geographic information with customers’ behaviour, companies are able to track the performance of geographic areas more efficiently and then make the necessary actions to improve the results for specific zones. With this kind of information, companies are able to fight churn and retain customers, grow customers’ usage and save money, as well as being a trigger to acquire new customers. However, geolocation cannot be seen as an isolated element, but an integral part of the business strategy. To consolidate customer engagement, companies can target consumers with a customized offer, taking into account their profile and activity in the digital and physical space, for example sending coupons and discounts offers to consumers via their mobile phones when they are near a participating store or brand, via geofence technology. A customer can then respond to this trigger by going to a store to redeem the offer. In store, the customer engagement with the brand can be enhanced, giving customers access to other benefits like a mobile app with the store map, exploring product features, reading product reviews and comparing products prices with QR codes etc. This interactivity will enhance and expand the relationship with the brand, rather than being a mere transaction, and will feed further actions based on these interactions.

1. Location based social networks

2. what are the Location-Based Social Networks ?
Geolocation based social media allows
social networks to connect and coordinate
users with locals and/or events that
match with their interests, enriching the
social networking experience.

3. LBS GROWTH PILLARS
Worldwide rise in smartHphones
@users with access to high 3G+GPS
networks
Maturing Social media, coMfor-
@ table sharing, posting and
commenting
Integration of new platforms with
@the current social media
platforms

4. B
enefits for
consumers

5. WWW
A G
cquire new customers: row usage: Geo-marketing
Since many executives look enables business to track
at average acquisition rates revenue growth with their
across the entire subscriber base, existing customer base, helping to
some geographies with acquisition detect some areas where upsell
rates lower than average are efforts do not work, even though
neglected. Geo-marketing enables they work for similar groups of
companies to track these areas customers in other areas. Geo-
more efficiently and take necessary marketing can help to decide
actions to improve the results for where to open a shop based on the
specifically defined areas. mobility information of customers
living there or even support the
decision of changing the layout to
appeal to these types of customers
BENEFITS to spur increased upsell rates
F S
ight churn and retain custom- ave money: Geo-marketing
ers: Places with higher churn analytics can help companies
rates than the average can be to minimize their costs as well.
monitored. Intense local competition FOR By understanding usage patterns of
or dissatisfaction with the in-store customers down to the neighbour-
sales experience can be potential hood level, companies can invest
reasons for the higher churn. A com- in SMS messaging for one group
pany can focus on these areas, for within a city and in-store signage for
example, and may divert the core
operations of the store from hand-
Business a particular neighbourhood store.
In addition, by analysing network
set sales to retention. It may also data, a company can see where its
design more relevant local retention customers go, and buy billboards
campaigns rather than a mass one. only in places frequently passed by
its customers.
Source

6. e NGAGEMENT
PATH
Geofence Send coupons and discount offers
1 Targeting to consumers via their mobile
phones when they are near a
participaing store or brand via
geofence technology.
Shop
2 Experience Enhance shop experience with
mobile store maps apps, QR codes,
mobile payments
3Engagement Geomarketing strategies must to
work easily and efficiently within
the existing marketing structure
like the CRM/Loyalty program and
business needs