Augmented Reality allows to combine virtual and real images. In contrast to Virtual Reality, which immerses the user in a completely artificial environment, Augmented Reality allows the user to maintain contact with the real world while interacting with virtual objects.
2. Augmented Reality allows to combine virtual and real images. In contrast to Virtual Reality,
which immerses the user in a completely artificial environment, Augmented Reality allows the
user to maintain contact with the real world while interacting with virtual objects.
Augmented Reality
3. 1909 Marathi movie
1909 movie is a Augmented reality based App through which a user gets an immersive experience
Once focused on a target image the user gets a real time view of actor in the movie as well as get to know more about the
movie. Thus reaches a large amount of audience.
Movie character that comes alive
5. Benefits of using Augmented Reality:
• Can be used in many areas such as real state, medical, manufacturing, marketing, etc
• Helps to improve usability by acting on the interface itself
• Requires little interaction from the user
Benefits
Attribution:
http://www.augmentedrealitytrends.com/ar-app/virtual-view-app.html
http://www.telegraph.co.uk/technology/picture-galleries/8907723/Augmented-reality-tomorrows-technology-today.html?image=4
6. • Reduced return rates and increased conversion
rates for an e-commerce store
Impact on Business
• Finding retail items and accessing product
information.
• Enrich shopping experience and bring customers
into your store
• Sampling and visualizing products
Attribution:
http://www.tuaw.com/2011/11/08/starbucks-launching-augmented-reality-cup-magic-app-for-the-holi/
7. The goal of Augmented Reality is to create a system in which the user cannot tell the
difference between the real world and the virtual augmentation of it. Nowadays,
Augmented Reality is used in entertainment, medical, engineering design, manufacturing
and other industries.
