4_Ways_of_Product_Strategy

1. Ways of
creating
4PRODUCT
STRATEGY

2. Cutomer-driven
The Product Strategy is
based on customer
needs and preferences.
Companies conduct
market research to
understand their target
customers and develop
products that meet their
specific needs and solve
their problems.
1

3. Competitive-driven
The Product Strategy is
based on analysis of the
competitive landscape.
Companies identify their
competitors and develop
products that differentiate
them from their rivals or fill
gaps in the market.
2

4. Technology-driven
the Product Strategy is
based on the capabilities
and limitations of the
underlying technology.
Companies develop
products that leverage
new or emerging
technologies to create
innovative solutions or
improve existing products.
3

5. Business-driven
The Product Strategy is
based on the overall
business goals and
objectives.
Companies develop
products that align with
their mission, vision, and
values, that contribute to
the company's growth
and profitability.
4