Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, March 13, 2014

MAUREEN LADLEY
LADLEY & ASSOCIATES
BERKELEY, CA
Social Media and Design
- Tips to Wow Your Clients
Maureen@LadleyandAssociates.comFacebook.com/LadleyandAssociates

Facebook.com/LadleyandAssociates
Welcome!
Maureen@LadleyandAssociates.com

Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com

 Social Media – What for Whom
 Facebook
 Twitter
 LinkedIn
 Pinterest
 Instagram

What for Whom Options

This May Surprise You…
 The fastest growing demographic on Twitter is the 55-
64 year age bracket.
 189 million Facebook users are “mobile only”. And,
we love our smart phones.
 YouTube reaches more US adults 18-34 than any
cable network.
 Every second, two new members join LinkedIn.
 Social media is now the #1 activity on the web.
 LinkedIn has a lower percentage of active users than
Pinterest, Google+, Twitter and Facebook.
 93% of marketers use social media for business.
Source: Belle Beth Cooper at Buffer, appearing in Fast Company.

On-Line Marketing - Social Media
Where should your client be? Where their
customers are.
As of August 2012:
 66% of online adults use Facebook
 20% use LinkedIn
 16% use Twitter
 12% of online adults say they use Pinterest
 12% of online adults say they use Instagram
 5% of online adults say they use Tumblr

Who’s Where?

Age, According to Pew Research Center

Top Social Media Sites - Attributes
Audience Resource Need
 Facebook All High
 Twitter B2B, B2C, Men High
 Instagram B2C, Young High
 LinkedIn B2B Moderate
 YouTube All Moderate
 Google+ Male, SEO Savvy Flexible
 Pinterest Female Low

 Social Media – What for Whom – done
 Facebook
 Twitter
 LinkedIn
 Pinterest
 Instagram

 Facebook – Profile vs. Page

 Facebook Anatomy (and LunaMetric’s Social Media Sizing Cheatsheet)
Banner
App Cover Art
Portrait Square
Timeline

Facebook – Banner Strategy

Facebook – Apps (facebook.com/appcenter)

Facebook – Custom App Graphics

Facebook – Email Capture (MailChimp)

Facebook – Contact Us App

Facebook – Photos and Albums
 Testimonials? Try JPGs in Albums.

Facebook – Offers, Events

Facebook - Ads

Facebook – Customer Username
Facebook.com/username

 Facebook – done
 Twitter
 LinkedIn
 Pinterest
 Instagram

Twitter - Connect
Logo
Header
Image
Visible
Backgd

 Twitter – done
 LinkedIn
 Pinterest
 Instagram

LinkedIn – Profile vs. Page

LinkedIn - Portfolio
www.linkedin.com/portfolio

 LinkedIn – done
 Pinterest
 Instagram

Pinterest – Plan the Boards, Pin Source

Pinterest – Designed Pin Image

 LinkedIn – done
 Pinterest – done
 Instagram

Instagram – Designing the Brand

Instagram – Drive Participation # Coupon

Instagram – It’s What You Do With It

Social Media
 Interesting content
 Visual Story Telling
 Followers
 Engagement
 Include Calls-to-Action
 Attend events
 Join groups
 Sign-ups

Questions
Maureen Ladley (510) 238-0150
www.LadleyandAssociates.com

Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, March 13, 2014

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Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, March 13, 2014