Media Relations – the right way – the only way 2011

A Conversation… ,[object Object],[object Object]

Other Larry Litwin PowerPoints ,[object Object],[object Object],[object Object]

First Amendment ,[object Object]

Questions to Consider ,[object Object],[object Object],[object Object],[object Object]

What Editors and Reporters Expect of PR Practitioners

The Networked Age ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Networked Age ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Editors and Reporters Expect of PR Practitioners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Getting Coverage i n Print – including Internet – and On The Air ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Establish a Media Policy ,[object Object],[object Object],[object Object],[object Object]

What’s the Difference? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

On the Record – Off the Record ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Not for Attribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

For Background Only ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Hold a News Conference? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Points to Remember ,[object Object],[object Object],[object Object],[object Object]

Key Points continued… ,[object Object],[object Object],[object Object],[object Object]

More Key Points... ,[object Object],[object Object],[object Object],[object Object]

Even More Key Points... ,[object Object],[object Object],[object Object]

Real Life “Pitching” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

25 Ways to Deal with the Media ,[object Object],[object Object],[object Object],[object Object],[object Object]

25 Ways continued... ,[object Object],[object Object],[object Object],[object Object],[object Object]

25 Ways continued... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

25 Ways continued... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Summary of Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tips continued... ,[object Object],[object Object],[object Object]

Top 10 Media Relations Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Top 10 Mistakes continued… ,[object Object],[object Object],[object Object],[object Object],[object Object],PR Play 9-11 (Page 280) The Public Relations Practitioner’s Playbook

“ Infodemic” ,[object Object],[object Object],[object Object],[object Object]

“ The newest computer can merely compound, at speed, the oldest problem in the relations between human beings – and in the end the communicator will be confronted with the old problem – of what to say and how to say it.” Edward R. Murrow

More tips – No. 1 ,[object Object],[object Object],[object Object],[object Object]

More tips – No. 2 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Questions ??? ,[object Object],[object Object],[object Object]

Media Relations – the right way – the only way 2011

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Media Relations – the right way – the only way 2011