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The Impact of Public Relations on the News

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Strategic Counselor; Rowan University-Associate Professor, Ret.
Strategic Counselor; Rowan University-Associate Professor, Ret.

"The Impact of Public Relations on the News and The Impact of the News on Public Relations" from "The Public Relations Practitioner's Playbook."

Actualités & PolitiqueBusiness
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The Impact of Public Relations on the News – and – The Impact of the News on Public Relations M. Larry Litwin, APR, Fellow PRSA Rowan University [email_address] www.larrylitwin.com © 2010
Taken from… The Public Relations Practitioner’s Playbook and The ABCs
Taken from…
First Amendment ,[object Object]
 
The Networked Age ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Networked Age ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Networked Age ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Media Concepts ,[object Object],[object Object],[object Object],[object Object]
 
Recognizing News ,[object Object],[object Object],[object Object],[object Object]
Hard vs. Soft News ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is News? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is News? ,[object Object],[object Object]
Treat Newsmen and Newswomen as You Would Want Them to Treat You! ,[object Object],[object Object],[object Object],[object Object]
What Editors and Reporters Expect of PR Practitioners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Establish a Media Policy ,[object Object],[object Object],[object Object],[object Object]
What’s the Difference? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On the Record – Off the Record ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Not for Attribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For Background Only ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Coverage In Print and On The Air ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Hold a News Conference? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Points to Remember ,[object Object],[object Object],[object Object],[object Object]
Key Points continued… ,[object Object],[object Object],[object Object],[object Object]
More Key Points... ,[object Object],[object Object],[object Object],[object Object]
Even More Key Points... ,[object Object],[object Object],[object Object]
25 Ways to Deal with the Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
25 Ways continued... ,[object Object],[object Object],[object Object],[object Object],[object Object]
25 Ways continued... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
25 Ways continued... ,[object Object],[object Object],[object Object],[object Object],[object Object]
25 Ways continued... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
News Judgment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some DOs of Media Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some DON’Ts of Media Relations ,[object Object],[object Object],[object Object],[object Object],[object Object]
More DON’Ts of Media Relations ,[object Object],[object Object],[object Object],[object Object]
A Summary of Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips continued... ,[object Object],[object Object],[object Object]
Top 10 Media Relations Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top 10 Mistakes continued… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Infodemic” ,[object Object],[object Object],[object Object],[object Object]
“ The newest computer can merely compound, at speed, the oldest problem in the relations between human beings – and in the end the communicator will be confronted with the old problem – of what to say and how to say it.” Edward R. Murrow
Four more tips – No. 1 ,[object Object],[object Object],[object Object],[object Object]
Four more tips – No. 2 ,[object Object],[object Object],[object Object],[object Object]
Four more tips – No. 3 ,[object Object],[object Object],[object Object],[object Object]
Four more tips – No. 4 ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Questions ??? ,[object Object],[object Object],[object Object]

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The Impact of Public Relations on the News

  • 1. The Impact of Public Relations on the News – and – The Impact of the News on Public Relations M. Larry Litwin, APR, Fellow PRSA Rowan University [email_address] www.larrylitwin.com © 2010
  • 2. Taken from… The Public Relations Practitioner’s Playbook and The ABCs
  • 3. Taken from…
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  • 42. “ The newest computer can merely compound, at speed, the oldest problem in the relations between human beings – and in the end the communicator will be confronted with the old problem – of what to say and how to say it.” Edward R. Murrow
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