This document discusses strategies for content reuse across multiple platforms. It provides examples of reusing content from events, stories, photos and videos on the website, in publications, presentations, and social media. A model is presented for reviewing new content and determining how different parts could be reused for various university communications like the annual report, alumni magazines, or development efforts. Maximizing existing content through reuse helps demonstrate value, build consistent branding, and strengthen impact.

1. CONTENT REUSE:
Working smarter across
print, web and social
Megan Costello
@meggo_costello

2. Hi, I’m Megan.
I try to be smart.

3. The dog sat on the mat. = sentence
The dog sat on the cat’s mat. = story

4. Repeat, reuse

5. FOCUS
https://flic.kr/p/89hDcN

6. EFFICIENT
& EFFECTIVE
https://flic.kr/p/nKfNnT

7. LONGEVITY
instagram.com/negharfonooni

8. Let’s reuse it.

9. P&G print model

10. Content reuse
pipeline

11. Seeded our own content

12. A model for content reuse
1. Can this story go in our Annual Review? What parts can? What needs
to be updated? IMPORTANT.
2. Media/News: Is this a general release or news story?
3. Campus Promo: Is this a piece for any of the university-wide email
newsletters?
4. Alumni/Donor Impact: Can we pitch this to the university magazine?
B1G TV Network? Did we share this story with the development
officer? Alumni emails? Membership magazine?
5. Messaging: Is it material for a Dean speech, presentation or update?
6. Speakers: Would this student/faculty member be great at an alumni
event or board meeting?

13. Digital smarts

14. Year-end
vimeo.com/194379522
• Web round-up (nice)
• Art + 8-10 stories from
the year
• Video round-up (nicer?)
• Re-use art + video from
the year (and years prior)
• ‘Headline’ 8-10 stories
from the year
/vimeo.com/147630947

15. Year-end v2
• Targeted stewardship
impact video (email +
web)
• Evergreen gift impact
page (web)
• !NEW! Re-crafting for a
2017 year-end video
morgridge.org/give/your-impact/

16. Reusing video
• Vimeo
• Lab page
• News story
• Year-end video B-Roll

17. In person!

18. Reusing photos
• Event follow-up story
• BUT NOW: contestants vote on the
top 6 photos
• Win a free water bottle (lol)
morgridge.org/story/vote-for-your-favorite-wisconsin-science-fest-photo/

19. Video + Copy for recruitment
morgridge.org/careers/

20. Hear, write, reuse

21. Evergreen social content
morgridge.org/bluesky

22. • Maximize your (already good) content strategy.
• Create partnerships.
• Demonstrate value.
• Align your brand.
• Build consistent messages.
What does this get you?
(get out there and lift some weights)
Thank you!