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“Who Said
 What?”
                                      Community 2.0


      May 12, 2009
   (But based on the
   presentations and
    discussions from
     May 11, 2009)


      © 2009 Patricia Seybold Group
Ground Rules

• List of speakers at the top, quotations at the bottom (one quote
  at a time).
• Shout out who you think who said each quote.
• Prizes, prizes, prizes!
• Names are removed as we go.
• The decision of the judges is final.


• Crowdsourcing Question: Can speakers guess their own names?




                                                            Page 2

                            © 2009 Patricia Seybold Group
The 5/11/09 Speakers
1.   Andrew Raisiej, Personal Democracy Forum                            12.   Joe Cothrel, Lithium Technologies
2.   Beth Murphy, Digg                                                   13.   Josh Hilliker, Intel
3.   Bill Johnston, Forum One Networks                                   14.   Kellie Parker, Sega
4.   Chris Brogan, New Marketing Labs                                    15.   Kelly Ripley Feller, Intel
5.   Chris Tolles, Topix
                                                                         16.   Lee Aase, Mayo Clinic
6.   Connie Bensen, Techrigy
                                                                         17.   Lindsay Lebresco, Graco
7.   David O. Sacks, Geni & Yammer
                                                                         18.   Nick Koudas, Sysomos
8.   Dawn Foster, Fast Wonder Consulting
                                                                         19.   Peggy Duvette, Wiser Earth
9.   Drew Bartkiewicz, The Hartford
                                                                         20.   Pepper Roukas, American Express
10. Eric Boles, IIR
                                                                         21.   Tara Hunt, The Citizen Agency
11. Jason Harrison, IPG Mediabrands




                                                                                                            Page 3

                                         © 2009 Patricia Seybold Group
Example
1.   Andrew Raisiej, Personal Democracy Forum                            12.   Joe Cothrel, Lithium Technologies
2.   Beth Murphy, Digg                                                   13.   Josh Hilliker, Intel
3.   Bill Johnston, Forum One Networks                                   14.   Kellie Parker, Sega
4.   Chris Brogan, New Marketing Labs                                    15.   Kelly Ripley Feller, Intel
5.   Chris Tolles, Topix
                                                                         16.   Lee Aase, Mayo Clinic
6.   Connie Bensen, Techrigy
                                                                         17.   Lindsay Lebresco, Graco
7.   David O. Sacks, Geni & Yammer
                                                                         18.   Nick Koudas, Sysomos
8.   Dawn Foster, Fast Wonder Consulting
                                                                         19.   Peggy Duvette, Wiser Earth
9.   Drew Bartkiewicz, The Hartford
                                                                         20.   Pepper Roukas, American Express
10. Eric Boles, IIR
                                                                         21.   Tara Hunt, The Citizen Agency
11. Jason Harrison, IPG Mediabrands



           “I’ll take care of it.”


                                                                                                            Page 4

                                         © 2009 Patricia Seybold Group
Example
1.   Andrew Raisiej, Personal Democracy Forum                            12.   Joe Cothrel, Lithium Technologies
2.   Beth Murphy, Digg                                                   13.   Josh Hilliker, Intel
3.   Bill Johnston, Forum One Networks                                   14.   Kellie Parker, Sega
4.   Chris Brogan, New Marketing Labs                                    15.   Kelly Ripley Feller, Intel
5.   Chris Tolles, Topix
                                                                         16.   Lee Aase, Mayo Clinic
6.   Connie Bensen, Techrigy
                                                                         17.   Lindsay Lebresco, Graco
7.   David O. Sacks, Geni & Yammer
                                                                         18.   Nick Koudas, Sysomos
8.   Dawn Foster, Fast Wonder Consulting
                                                                         19.   Peggy Duvette, Wiser Earth
9.   Drew Bartkiewicz, The Hartford
                                                                         20.   Pepper Roukas, American Express
10. Eric Boles IIR,
                                                                         21.   Tara Hunt, The Citizen Agency
11. Jason Harrison, IPG Mediabrands



           “I’ll take care of it.”


                                                                                                            Page 5

                                         © 2009 Patricia Seybold Group
Example
1.    Andrew Raisiej, Personal Democracy Forum                           11.   Joe Cothrel, Lithium Technologies
2.    Beth Murphy, Digg                                                  12.   Josh Hilliker, Intel
3.    Bill Johnston, Forum One Networks                                  13.   Kellie Parker, Sega
4.    Chris Brogan, New Marketing Labs                                   14.   Kelly Ripley Feller, Intel
5.    Chris Tolles, Topix
                                                                         15.   Lee Aase, Mayo Clinic
6.    Connie Bensen, Techrigy
                                                                         16.   Lindsay Lebresco, Graco
7.    David O. Sacks, Geni & Yammer
                                                                         17.   Nick Koudas, Sysomos
8.    Dawn Foster, Fast Wonder Consulting
                                                                         18.   Peggy Duvette, Wiser Earth
9.    Drew Bartkiewicz, The Hartford
                                                                         19.   Pepper Roukas, American Express
10.   Jason Harrison, IPG Mediabrands
                                                                         20.   Tara Hunt, The Citizen Agency




                                                                                                            Page 6

                                         © 2009 Patricia Seybold Group
Ready?




© 2009 Patricia Seybold Group
Quotation #1
1.    Andrew Raisiej, Personal Democracy Forum                          11.   Joe Cothrel, Lithium Technologies
2.    Beth Murphy, Digg                                                 12.   Josh Hilliker, Intel
3.    Bill Johnston, Forum One Networks                                 13.   Kellie Parker, Sega
4.    Chris Brogan, New Marketing Labs                                  14.   Kelly Ripley Feller, Intel
5.    Chris Tolles, Topix
                                                                        15.   Lee Aase, Mayo Clinic
6.    Connie Bensen, Techrigy
                                                                        16.   Lindsay Lebresco, Graco
7.    David O. Sacks, Geni & Yammer
                                                                        17.   Nick Koudas, Sysomos
8.    Dawn Foster, Fast Wonder Consulting
                                                                        18.   Peggy Duvette, Wiser Earth
9.    Drew Bartkiewicz, The Hartford
                                                                        19.   Pepper Roukas, American Express
10.   Jason Harrison, IPG Mediabrands
                                                                        20.   Tara Hunt, The Citizen Agency



          “People who have received a
          transplant feel like they have almost
          a moral obligation to tell their story.”
                                                                                                           Page 8

                                        © 2009 Patricia Seybold Group
Quotation #1
1.    Andrew Raisiej, Personal Democracy Forum                          11.   Joe Cothrel, Lithium Technologies
2.    Beth Murphy, Digg                                                 12.   Josh Hilliker, Intel
3.    Bill Johnston, Forum One Networks                                 13.   Kellie Parker, Sega
4.    Chris Brogan, New Marketing Labs                                  14.   Kelly Ripley Feller, Intel
5.    Chris Tolles, Topix
                                                                        15.   Lee Aase, Mayo Clinic
6.    Connie Bensen, Techrigy
                                                                        16.   Lindsay Lebresco, Graco
7.    David O. Sacks, Geni & Yammer
                                                                        17.   Nick Koudas, Sysomos
8.    Dawn Foster, Fast Wonder Consulting
                                                                        18.   Peggy Duvette, Wiser Earth
9.    Drew Bartkiewicz, The Hartford
                                                                        19.   Pepper Roukas, American Express
10.   Jason Harrison, IPG Mediabrands
                                                                        20.   Tara Hunt, The Citizen Agency



          “People who have received a
          transplant feel like they have almost
          a moral obligation to tell their story.”
                                                                                                           Page 9

                                        © 2009 Patricia Seybold Group
Quotation #2
1.    Andrew Raisiej, Personal Democracy Forum                          11.   Joe Cothrel, Lithium Technologies
2.    Beth Murphy, Digg                                                 12.   Josh Hilliker, Intel
3.    Bill Johnston, Forum One Networks                                 13.   Kellie Parker, Sega
4.    Chris Brogan, New Marketing Labs                                  14.   Kelly Ripley Feller, Intel
5.    Chris Tolles, Topix
                                                                        15.   Lindsay Lebresco, Graco
6.    Connie Bensen, Techrigy
                                                                        16.   Nick Koudas, Sysomos
7.    David O. Sacks, Geni & Yammer
                                                                        17.   Peggy Duvette, Wiser Earth
8.    Dawn Foster, Fast Wonder Consulting
                                                                        18.   Pepper Roukas, American Express
9.    Drew Bartkiewicz, The Hartford
                                                                        19.   Tara Hunt, The Citizen Agency
10.   Jason Harrison, IPG Mediabrands




          “My interest in community started when I was a bar
          owner in New York City. I figured if I got to be
          friends with all my neighbors, they wouldn’t be
          calling the police to have me shut down.”

                                                                                                           Page 10

                                        © 2009 Patricia Seybold Group
Quotation #2
1.    Andrew Raisiej, Personal Democracy                                11.   Joe Cothrel, Lithium Technologies
      Forum
                                                                        12.   Josh Hilliker, Intel
2.    Beth Murphy, Digg
                                                                        13.   Kellie Parker, Sega
3.    Bill Johnston, Forum One Networks
                                                                        14.   Kelly Ripley Feller, Intel
4.    Chris Brogan, New Marketing Labs
                                                                        15.   Lindsay Lebresco, Graco
5.    Chris Tolles, Topix
                                                                        16.   Nick Koudas, Sysomos
6.    Connie Bensen, Techrigy
                                                                        17.   Peggy Duvette, Wiser Earth
7.    David O. Sacks, Geni & Yammer
                                                                        18.   Pepper Roukas, American Express
8.    Dawn Foster, Fast Wonder Consulting
                                                                        19.   Tara Hunt, The Citizen Agency
9.    Drew Bartkiewicz, The Hartford
10.   Jason Harrison, IPG Mediabrands



          “My interest in community started when I was a bar
          owner in New York City. I figured if I got to be
          friends with all my neighbors, they wouldn’t be
          calling the police to have me shut down.”

                                                                                                           Page 11

                                        © 2009 Patricia Seybold Group
Quotation #3
1.   Beth Murphy, Digg                                           10.   Joe Cothrel, Lithium Technologies
2.   Bill Johnston, Forum One Networks                           11.   Josh Hilliker, Intel
3.   Chris Brogan, New Marketing Labs                            12.   Kellie Parker, Sega
4.   Chris Tolles, Topix                                         13.   Kelly Ripley Feller, Intel
5.   Connie Bensen, Techrigy
                                                                 14.   Lindsay Lebresco, Graco
6.   David O. Sacks, Geni & Yammer
                                                                 15.   Nick Koudas, Sysomos
7.   Dawn Foster, Fast Wonder Consulting
                                                                 16.   Peggy Duvette, Wiser Earth
8.   Drew Bartkiewicz, The Hartford
                                                                 17.   Pepper Roukas, American Express
9.   Jason Harrison, IPG Mediabrands
                                                                 18.   Tara Hunt, The Citizen Agency


         “One of the key ingredients of a great
         community manager is passion. They
         should be like the Sham Wow guy.”

                                                                                                    Page 12

                                 © 2009 Patricia Seybold Group
Quotation #3
1.   Beth Murphy, Digg                                           10.   Joe Cothrel, Lithium Technologies
2.   Bill Johnston, Forum One Networks                           11.   Josh Hilliker, Intel
3.   Chris Brogan, New Marketing Labs                            12.   Kellie Parker, Sega
4.   Chris Tolles, Topix                                         13.   Kelly Ripley Feller, Intel
5.   Connie Bensen, Techrigy
                                                                 14.   Lindsay Lebresco, Graco
6.   David O. Sacks, Geni & Yammer
                                                                 15.   Nick Koudas, Sysomos
7.   Dawn Foster, Fast Wonder Consulting
                                                                 16.   Peggy Duvette, Wiser Earth
8.   Drew Bartkiewicz, The Hartford
                                                                 17.   Pepper Roukas, American Express
9.   Jason Harrison, IPG Mediabrands
                                                                 18.   Tara Hunt, The Citizen Agency


         “One of the key ingredients of a great
         community manager is passion. They
         should be like the Sham Wow guy.”

                                                                                                 Page 13

                                 © 2009 Patricia Seybold Group
Quotation #4
1.   Beth Murphy, Digg                                           10.   Joe Cothrel, Lithium
                                                                       Technologies
2.   Bill Johnston, Forum One Networks
                                                                 11.   Josh Hilliker, Intel
3.   Chris Brogan, New Marketing Labs
                                                                 12.   Kellie Parker, Sega
4.   Chris Tolles, Topix
5.   Connie Bensen, Techrigy                                     13.   Lindsay Lebresco, Graco
6.   David O. Sacks, Geni & Yammer                               14.   Nick Koudas, Sysomos
7.   Dawn Foster, Fast Wonder Consulting                         15.   Peggy Duvette, Wiser Earth
8.   Drew Bartkiewicz, The Hartford                              16.   Pepper Roukas, American
                                                                       Express
9.   Jason Harrison, IPG Mediabrands
                                                                 17.   Tara Hunt, The Citizen Agency

         “Lawyers, doctors, accountants are sued
         for not meeting a certain standard of care.
         We don’t know what these standards are
         when it comes to online.”
                                                                                                 Page 14

                                 © 2009 Patricia Seybold Group
Quotation #4
1.   Beth Murphy, Digg                                           10.   Joe Cothrel, Lithium
                                                                       Technologies
2.   Bill Johnston, Forum One Networks
                                                                 11.   Josh Hilliker, Intel
3.   Chris Brogan, New Marketing Labs
                                                                 12.   Kellie Parker, Sega
4.   Chris Tolles, Topix
5.   Connie Bensen, Techrigy                                     13.   Lindsay Lebresco, Graco
6.   David O. Sacks, Geni & Yammer                               14.   Nick Koudas, Sysomos
7.   Dawn Foster, Fast Wonder Consulting                         15.   Peggy Duvette, Wiser Earth
8.   Drew Bartkiewicz, The Hartford                              16.   Pepper Roukas, American
                                                                       Express
9.   Jason Harrison, IPG Mediabrands
                                                                 17.   Tara Hunt, The Citizen Agency

         “Lawyers, doctors, accountants are sued
         for not meeting a certain standard of care.
         We don’t know what these standards are
         when it comes to online.”
                                                                                                 Page 15

                                 © 2009 Patricia Seybold Group
Quotation #5
1.   Beth Murphy, Digg                                           9.    Joe Cothrel, Lithium Technologies
2.   Bill Johnston, Forum One Networks                           10.   Josh Hilliker, Intel
3.   Chris Brogan, New Marketing Labs                            11.   Kellie Parker, Sega
4.   Chris Tolles, Topix                                         12.   Lindsay Lebresco, Graco
5.   Connie Bensen, Techrigy
                                                                 13.   Nick Koudas, Sysomos
6.   David O. Sacks, Geni & Yammer
                                                                 14.   Peggy Duvette, Wiser Earth
7.   Dawn Foster, Fast Wonder Consulting
                                                                 15.   Pepper Roukas, American Express
8.   Jason Harrison, IPG Mediabrands
                                                                 16.   Tara Hunt, The Citizen Agency




         “Turn the Bullhorn Inwards – People don’t
         want to be treated like a number. They
         want to be treated like special snowflakes”

                                                                                                 Page 16

                                 © 2009 Patricia Seybold Group
Quotation #5
1.   Beth Murphy, Digg                                           9.    Joe Cothrel, Lithium Technologies
2.   Bill Johnston, Forum One Networks                           10.   Josh Hilliker, Intel
3.   Chris Brogan, New Marketing Labs                            11.   Kellie Parker, Sega
4.   Chris Tolles, Topix                                         12.   Lindsay Lebresco, Graco
5.   Connie Bensen, Techrigy
                                                                 13.   Nick Koudas, Sysomos
6.   David O. Sacks, Geni & Yammer
                                                                 14.   Peggy Duvette, Wiser Earth
7.   Dawn Foster, Fast Wonder Consulting
                                                                 15.   Pepper Roukas, American Express
8.   Jason Harrison, IPG Mediabrands
                                                                 16.   Tara Hunt, The Citizen Agency




         “Turn the Bullhorn Inwards – People don’t
         want to be treated like a number. They
         want to be treated like special snowflakes”

                                                                                                 Page 17

                                 © 2009 Patricia Seybold Group
Quotation #6

1.   Beth Murphy, Digg                                          9.   Joe Cothrel, Lithium
                                                                     Technologies
2.   Bill Johnston, Forum One
     Networks                                                   10. Josh Hilliker, Intel
3.   Chris Brogan, New Marketing Labs                           11. Kellie Parker, Sega
4.   Chris Tolles, Topix
                                                                12. Lindsay Lebresco, Graco
5.   Connie Bensen, Techrigy
                                                                13. Nick Koudas, Sysomos
6.   David O. Sacks, Geni & Yammer
                                                                14. Peggy Duvette, Wiser Earth
7.   Dawn Foster, Fast Wonder
                                                                15. Pepper Roukas, American
     Consulting
                                                                    Express
8.   Jason Harrison, IPG Mediabrands

        “We’re not just trying to market to you.
        We’re truly in this journey of parenthood
        with you. That’s how we decided on our
        voice as a brand.”
                                                                                            Page 18

                                © 2009 Patricia Seybold Group
Quotation #6

1.   Beth Murphy, Digg                                          9.   Joe Cothrel, Lithium
                                                                     Technologies
2.   Bill Johnston, Forum One
     Networks                                                   10. Josh Hilliker, Intel
3.   Chris Brogan, New Marketing Labs                           11. Kellie Parker, Sega
4.   Chris Tolles, Topix
                                                                12. Lindsay Lebresco, Graco
5.   Connie Bensen, Techrigy
                                                                13. Nick Koudas, Sysomos
6.   David O. Sacks, Geni & Yammer
                                                                14. Peggy Duvette, Wiser Earth
7.   Dawn Foster, Fast Wonder
                                                                15. Pepper Roukas, American
     Consulting
                                                                    Express
8.   Jason Harrison, IPG Mediabrands

        “We’re not just trying to market to you.
        We’re truly in this journey of parenthood
        with you. That’s how we decided on our
        voice as a brand.”
                                                                                            Page 19

                                © 2009 Patricia Seybold Group
Quotation #7

1.   Beth Murphy, Digg                                          9.   Joe Cothrel, Lithium
                                                                     Technologies
2.   Bill Johnston, Forum One
     Networks                                                   10. Josh Hilliker, Intel
3.   Chris Brogan, New Marketing Labs                           11. Kellie Parker, Sega
4.   Chris Tolles, Topix
                                                                12. Nick Koudas, Sysomos
5.   Connie Bensen, Techrigy
                                                                13. Peggy Duvette, Wiser Earth
6.   David O. Sacks, Geni & Yammer
                                                                14. Pepper Roukas, American
7.   Dawn Foster, Fast Wonder                                       Express
     Consulting
8.   Jason Harrison, IPG Mediabrands

        “Don’t give one coupon for them to use.
        Give them three. One for them to use, and
        two to give to their friends.”

                                                                                            Page 20

                                © 2009 Patricia Seybold Group
Quotation #7

1.   Beth Murphy, Digg                                          9.   Joe Cothrel, Lithium
                                                                     Technologies
2.   Bill Johnston, Forum One
     Networks                                                   10. Josh Hilliker, Intel
3.   Chris Brogan, New Marketing Labs                           11. Kellie Parker, Sega
4.   Chris Tolles, Topix
                                                                12. Nick Koudas, Sysomos
5.   Connie Bensen, Techrigy
                                                                13. Peggy Duvette, Wiser Earth
6.   David O. Sacks, Geni & Yammer
                                                                14. Pepper Roukas, American
7.   Dawn Foster, Fast Wonder                                       Express
     Consulting
8.   Jason Harrison, IPG Mediabrands

        “Don’t give one coupon for them to use.
        Give them three. One for them to use, and
        two to give to their friends.”

                                                                                            Page 21

                                © 2009 Patricia Seybold Group
Quotation #8

1.   Beth Murphy, Digg                                          8.   Joe Cothrel, Lithium
                                                                     Technologies
2.   Bill Johnston, Forum One
     Networks                                                   9.   Josh Hilliker, Intel
3.   Chris Brogan, New Marketing Labs                           10. Kellie Parker, Sega
4.   Chris Tolles, Topix
                                                                11. Nick Koudas, Sysomos
5.   David O. Sacks, Geni & Yammer
                                                                12. Peggy Duvette, Wiser Earth
6.   Dawn Foster, Fast Wonder
                                                                13. Pepper Roukas, American
     Consulting
                                                                    Express
7.   Jason Harrison, IPG Mediabrands


        “A peer-to-peer forum says ‘Your peers are
        going to help you.’ An idea engine says
        ‘We’ll listen to what you want.’”

                                                                                            Page 22

                                © 2009 Patricia Seybold Group
Quotation #8

1.   Beth Murphy, Digg                                          8.   Joe Cothrel, Lithium
                                                                     Technologies
2.   Bill Johnston, Forum One
     Networks                                                   9.   Josh Hilliker, Intel
3.   Chris Brogan, New Marketing Labs                           10. Kellie Parker, Sega
4.   Chris Tolles, Topix
                                                                11. Nick Koudas, Sysomos
5.   David O. Sacks, Geni & Yammer
                                                                12. Peggy Duvette, Wiser Earth
6.   Dawn Foster, Fast Wonder
                                                                13. Pepper Roukas, American
     Consulting
                                                                    Express
7.   Jason Harrison, IPG Mediabrands


        “A peer-to-peer forum says ‘Your peers are
        going to help you.’ An idea engine says
        ‘We’ll listen to what you want.’”

                                                                                            Page 23

                                © 2009 Patricia Seybold Group
Quotation #9

1.   Beth Murphy, Digg                                          8.   Josh Hilliker, Intel
2.   Bill Johnston, Forum One                                   9.   Kellie Parker, Sega
     Networks
                                                                10. Nick Koudas, Sysomos
3.   Chris Brogan, New Marketing Labs
                                                                11. Peggy Duvette, Wiser Earth
4.   Chris Tolles, Topix
                                                                12. Pepper Roukas, American
5.   David O. Sacks, Geni & Yammer
                                                                    Express
6.   Dawn Foster, Fast Wonder
     Consulting
7.   Jason Harrison, IPG Mediabrands


        “We view every user as equal, whether
        you’re a power user like Mr. Baby Man, or
        you’re brand new.”

                                                                                            Page 24

                                © 2009 Patricia Seybold Group
Quotation #9

1.   Beth Murphy, Digg                                          8.   Josh Hilliker, Intel
2.   Bill Johnston, Forum One                                   9.   Kellie Parker, Sega
     Networks
                                                                10. Nick Koudas, Sysomos
3.   Chris Brogan, New Marketing Labs
                                                                11. Peggy Duvette, Wiser Earth
4.   Chris Tolles, Topix
                                                                12. Pepper Roukas, American
5.   David O. Sacks, Geni & Yammer
                                                                    Express
6.   Dawn Foster, Fast Wonder
     Consulting
7.   Jason Harrison, IPG Mediabrands


        “We view every user as equal, whether
        you’re a power user like Mr. Baby Man, or
        you’re brand new.”

                                                                                            Page 25

                                © 2009 Patricia Seybold Group
Quotation #10

1.   Bill Johnston, Forum One                                   7.   Josh Hilliker, Intel
     Networks
                                                                8.   Kellie Parker, Sega
2.   Chris Brogan, New Marketing Labs
                                                                9.   Nick Koudas, Sysomos
3.   Chris Tolles, Topix
                                                                10. Peggy Duvette, Wiser Earth
4.   David O. Sacks, Geni & Yammer
                                                                11. Pepper Roukas, American
5.   Dawn Foster, Fast Wonder
                                                                    Express
     Consulting
6.   Jason Harrison, IPG Mediabrands




        “Why can’t employees choose the software they
        think is most productive? IT needs to be involved to
        make sure things are secure, but they don’t have to
        be the buyer.”

                                                                                            Page 26

                                © 2009 Patricia Seybold Group
Quotation #10

1.   Bill Johnston, Forum One                                   7.   Josh Hilliker, Intel
     Networks
                                                                8.   Kellie Parker, Sega
2.   Chris Brogan, New Marketing Labs
                                                                9.   Nick Koudas, Sysomos
3.   Chris Tolles, Topix
                                                                10. Peggy Duvette, Wiser Earth
4.   David O. Sacks, Geni & Yammer
                                                                11. Pepper Roukas, American
5.   Dawn Foster, Fast Wonder
                                                                    Express
     Consulting
6.   Jason Harrison, IPG Mediabrands




        “Why can’t employees choose the software they
        think is most productive? IT needs to be involved to
        make sure things are secure, but they don’t have to
        be the buyer.”

                                                                                            Page 27

                                © 2009 Patricia Seybold Group
Quotation #11
     1.    Bill Johnston, Forum One Networks
     2.    Chris Brogan, New Marketing Labs
     3.    Chris Tolles, Topix
     4.    Dawn Foster, Fast Wonder Consulting
     5.    Jason Harrison, IPG Mediabrands
     6.    Josh Hilliker, Intel
     7.    Kellie Parker, Sega
     8.    Nick Koudas, Sysomos
     9.    Peggy Duvette, Wiser Earth
     10.   Pepper Roukas, American Express

“The guy who runs Comcast Cares [on Twitter] has
12 people working for him. They do a lot of direct
replies. You don’t necessarily want all those
conversations in @replies showing up on Google.”

                                                         Page 28

                         © 2009 Patricia Seybold Group
Quotation #11
         1.    Bill Johnston, Forum One Networks
         2.    Chris Brogan, New Marketing Labs
         3.    Chris Tolles, Topix
         4.    Dawn Foster, Fast Wonder Consulting
         5.    Jason Harrison, IPG Mediabrands
         6.    Josh Hilliker, Intel
         7.    Kellie Parker, Sega
         8.    Nick Koudas, Sysomos
         9.    Peggy Duvette, Wiser Earth
         10.   Pepper Roukas, American Express

“The guy who runs Comcast Cares [on Twitter] has
12 people working for him. They do a lot of direct
replies. You don’t necessarily want all those
conversations in @replies showing up on Google.”

                                                       Page 29

                       © 2009 Patricia Seybold Group
Quotation #12
       1.   Bill Johnston, Forum One Networks
       2.   Chris Tolles, Topix
       3.   Dawn Foster, Fast Wonder Consulting
       4.   Jason Harrison, IPG Mediabrands
       5.   Josh Hilliker, Intel
       6.   Kellie Parker, Sega
       7.   Nick Koudas, Sysomos
       8.   Peggy Duvette, Wiser Earth
       9.   Pepper Roukas, American Express



“Business travelers turn to social media
more often than leisure travelers.”


                                                    Page 30

                    © 2009 Patricia Seybold Group
Quotation #12
       1.   Bill Johnston, Forum One Networks
       2.   Chris Tolles, Topix
       3.   Dawn Foster, Fast Wonder Consulting
       4.   Jason Harrison, IPG Mediabrands
       5.   Josh Hilliker, Intel
       6.   Kellie Parker, Sega
       7.   Nick Koudas, Sysomos
       8.   Peggy Duvette, Wiser Earth
       9.   Pepper Roukas, American Express



“Business travelers turn to social media
more often than leisure travelers.”


                                                    Page 31

                    © 2009 Patricia Seybold Group
Quotation #13

       1.   Bill Johnston, Forum One Networks
       2.   Chris Tolles, Topix
       3.   Dawn Foster, Fast Wonder Consulting
       4.   Jason Harrison, IPG Mediabrands
       5.   Josh Hilliker, Intel
       6.   Kellie Parker, Sega
       7.   Nick Koudas, Sysomos
       8.   Peggy Duvette, Wiser Earth



“It’s to give the people that are either in
love with your technology, or they hate the
technology and want to learn more, a place
to talk with each other.”
                                                   Page 32

                   © 2009 Patricia Seybold Group
Quotation #13

       1.   Bill Johnston, Forum One Networks
       2.   Chris Tolles, Topix
       3.   Dawn Foster, Fast Wonder Consulting
       4.   Jason Harrison, IPG Mediabrands
       5.   Josh Hilliker, Intel
       6.   Kellie Parker, Sega
       7.   Nick Koudas, Sysomos
       8.   Peggy Duvette, Wiser Earth



“It’s to give the people that are either in
love with your technology, or they hate the
technology and want to learn more, a place
to talk with each other.”
                                                   Page 33

                   © 2009 Patricia Seybold Group
Quotation #14

         1.   Bill Johnston, Forum One Networks
         2.   Chris Tolles, Topix
         3.   Dawn Foster, Fast Wonder Consulting
         4.   Jason Harrison, IPG Mediabrands
         5.   Kellie Parker, Sega
         6.   Nick Koudas, Sysomos
         7.   Peggy Duvette, Wiser Earth




“We really felt that RSS was a fundamentally
important technology for us. We wanted to
syndicate content outside the company, as well as
feeds from internal content.”

                                                     Page 34

                     © 2009 Patricia Seybold Group
Quotation #14

         1.   Bill Johnston, Forum One Networks
         2.   Chris Tolles, Topix
         3.   Dawn Foster, Fast Wonder Consulting
         4.   Jason Harrison, IPG Mediabrands
         5.   Kellie Parker, Sega
         6.   Nick Koudas, Sysomos
         7.   Peggy Duvette, Wiser Earth




“We really felt that RSS was a fundamentally
important technology for us. We wanted to
syndicate content outside the company, as well as
feeds from internal content.”

                                                     Page 35

                     © 2009 Patricia Seybold Group
Quotation #15

       1.   Bill Johnston, Forum One Networks
       2.   Chris Tolles, Topix
       3.   Dawn Foster, Fast Wonder Consulting
       4.   Kellie Parker, Sega
       5.   Nick Koudas, Sysomos
       6.   Peggy Duvette, Wiser Earth




“In the gaming industry, people sometimes
ask: ‘When are you going to announce X
game?’ Well if I said anything, that would
be announcing it.”
                                                   Page 36

                   © 2009 Patricia Seybold Group
Quotation #15

       1.   Bill Johnston, Forum One Networks
       2.   Chris Tolles, Topix
       3.   Dawn Foster, Fast Wonder Consulting
       4.   Kellie Parker, Sega
       5.   Nick Koudas, Sysomos
       6.   Peggy Duvette, Wiser Earth




“In the gaming industry, people sometimes
ask: ‘When are you going to announce X
game?’ Well if I said anything, that would
be announcing it.”
                                                   Page 37

                   © 2009 Patricia Seybold Group
Quotation #16

      1.   Bill Johnston, Forum One Networks
      2.   Chris Tolles, Topix
      3.   Dawn Foster, Fast Wonder Consulting
      4.   Nick Koudas, Sysomos
      5.   Peggy Duvette, Wiser Earth




“The purpose of what you do is more
important than the tool you choose.”

                                                  Page 38

                  © 2009 Patricia Seybold Group
Quotation #16

      1.   Bill Johnston, Forum One Networks
      2.   Chris Tolles, Topix
      3.   Dawn Foster, Fast Wonder Consulting
      4.   Nick Koudas, Sysomos
      5.   Peggy Duvette, Wiser Earth




“The purpose of what you do is more
important than the tool you choose.”

                                                  Page 39

                  © 2009 Patricia Seybold Group
Quotation #17

        1.   Bill Johnston, Forum One Networks
        2.   Chris Tolles, Topix
        3.   Dawn Foster, Fast Wonder Consulting
        4.   Nick Koudas, Sysomos




“This question of multi-language forums
keeps coming up. I don’t think anyone has
really effectively found a solution for it.”

                                                    Page 40

                    © 2009 Patricia Seybold Group
Quotation #17

        1.   Bill Johnston, Forum One Networks
        2.   Chris Tolles, Topix
        3.   Dawn Foster, Fast Wonder Consulting
        4.   Nick Koudas, Sysomos




“This question of multi-language forums
keeps coming up. I don’t think anyone has
really effectively found a solution for it.”

                                                    Page 41

                    © 2009 Patricia Seybold Group
Quotation #18

      1.   Bill Johnston, Forum One Networks
      2.   Chris Tolles, Topix
      3.   Nick Koudas, Sysomos




“The entire Internet was built on
community. You can’t separate the
Net and the Web from community.”
                                                 Page 42

                 © 2009 Patricia Seybold Group
Quotation #18

      1.   Bill Johnston, Forum One Networks
      2.   Chris Tolles, Topix
      3.   Nick Koudas, Sysomos




“The entire Internet was built on
community. You can’t separate the
Net and the Web from community.”
                                                 Page 43

                 © 2009 Patricia Seybold Group
Quotation #19

       1.   Bill Johnston, Forum One Networks
       2.   Nick Koudas, Sysomos




“Technology is near and dear to my heart.
The best thing is when somebody picks up
the phone and asks if we can help solve a
problem.”
                                                  Page 44

                  © 2009 Patricia Seybold Group
Quotation #19

       1.   Bill Johnston, Forum One Networks
       2.   Nick Koudas, Sysomos




“Technology is near and dear to my heart.
The best thing is when somebody picks up
the phone and asks if we can help solve a
problem.”
                                                  Page 45

                  © 2009 Patricia Seybold Group
Quotation #20

      1.   Bill Johnston, Forum One Networks




“Twitter is great, but face-to-face
dialogue is pretty awesome, too.”

                                                Page 46

                © 2009 Patricia Seybold Group

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Who Said What Community 2.0 5 12 09

  • 1. “Who Said What?” Community 2.0 May 12, 2009 (But based on the presentations and discussions from May 11, 2009) © 2009 Patricia Seybold Group
  • 2. Ground Rules • List of speakers at the top, quotations at the bottom (one quote at a time). • Shout out who you think who said each quote. • Prizes, prizes, prizes! • Names are removed as we go. • The decision of the judges is final. • Crowdsourcing Question: Can speakers guess their own names? Page 2 © 2009 Patricia Seybold Group
  • 3. The 5/11/09 Speakers 1. Andrew Raisiej, Personal Democracy Forum 12. Joe Cothrel, Lithium Technologies 2. Beth Murphy, Digg 13. Josh Hilliker, Intel 3. Bill Johnston, Forum One Networks 14. Kellie Parker, Sega 4. Chris Brogan, New Marketing Labs 15. Kelly Ripley Feller, Intel 5. Chris Tolles, Topix 16. Lee Aase, Mayo Clinic 6. Connie Bensen, Techrigy 17. Lindsay Lebresco, Graco 7. David O. Sacks, Geni & Yammer 18. Nick Koudas, Sysomos 8. Dawn Foster, Fast Wonder Consulting 19. Peggy Duvette, Wiser Earth 9. Drew Bartkiewicz, The Hartford 20. Pepper Roukas, American Express 10. Eric Boles, IIR 21. Tara Hunt, The Citizen Agency 11. Jason Harrison, IPG Mediabrands Page 3 © 2009 Patricia Seybold Group
  • 4. Example 1. Andrew Raisiej, Personal Democracy Forum 12. Joe Cothrel, Lithium Technologies 2. Beth Murphy, Digg 13. Josh Hilliker, Intel 3. Bill Johnston, Forum One Networks 14. Kellie Parker, Sega 4. Chris Brogan, New Marketing Labs 15. Kelly Ripley Feller, Intel 5. Chris Tolles, Topix 16. Lee Aase, Mayo Clinic 6. Connie Bensen, Techrigy 17. Lindsay Lebresco, Graco 7. David O. Sacks, Geni & Yammer 18. Nick Koudas, Sysomos 8. Dawn Foster, Fast Wonder Consulting 19. Peggy Duvette, Wiser Earth 9. Drew Bartkiewicz, The Hartford 20. Pepper Roukas, American Express 10. Eric Boles, IIR 21. Tara Hunt, The Citizen Agency 11. Jason Harrison, IPG Mediabrands “I’ll take care of it.” Page 4 © 2009 Patricia Seybold Group
  • 5. Example 1. Andrew Raisiej, Personal Democracy Forum 12. Joe Cothrel, Lithium Technologies 2. Beth Murphy, Digg 13. Josh Hilliker, Intel 3. Bill Johnston, Forum One Networks 14. Kellie Parker, Sega 4. Chris Brogan, New Marketing Labs 15. Kelly Ripley Feller, Intel 5. Chris Tolles, Topix 16. Lee Aase, Mayo Clinic 6. Connie Bensen, Techrigy 17. Lindsay Lebresco, Graco 7. David O. Sacks, Geni & Yammer 18. Nick Koudas, Sysomos 8. Dawn Foster, Fast Wonder Consulting 19. Peggy Duvette, Wiser Earth 9. Drew Bartkiewicz, The Hartford 20. Pepper Roukas, American Express 10. Eric Boles IIR, 21. Tara Hunt, The Citizen Agency 11. Jason Harrison, IPG Mediabrands “I’ll take care of it.” Page 5 © 2009 Patricia Seybold Group
  • 6. Example 1. Andrew Raisiej, Personal Democracy Forum 11. Joe Cothrel, Lithium Technologies 2. Beth Murphy, Digg 12. Josh Hilliker, Intel 3. Bill Johnston, Forum One Networks 13. Kellie Parker, Sega 4. Chris Brogan, New Marketing Labs 14. Kelly Ripley Feller, Intel 5. Chris Tolles, Topix 15. Lee Aase, Mayo Clinic 6. Connie Bensen, Techrigy 16. Lindsay Lebresco, Graco 7. David O. Sacks, Geni & Yammer 17. Nick Koudas, Sysomos 8. Dawn Foster, Fast Wonder Consulting 18. Peggy Duvette, Wiser Earth 9. Drew Bartkiewicz, The Hartford 19. Pepper Roukas, American Express 10. Jason Harrison, IPG Mediabrands 20. Tara Hunt, The Citizen Agency Page 6 © 2009 Patricia Seybold Group
  • 7. Ready? © 2009 Patricia Seybold Group
  • 8. Quotation #1 1. Andrew Raisiej, Personal Democracy Forum 11. Joe Cothrel, Lithium Technologies 2. Beth Murphy, Digg 12. Josh Hilliker, Intel 3. Bill Johnston, Forum One Networks 13. Kellie Parker, Sega 4. Chris Brogan, New Marketing Labs 14. Kelly Ripley Feller, Intel 5. Chris Tolles, Topix 15. Lee Aase, Mayo Clinic 6. Connie Bensen, Techrigy 16. Lindsay Lebresco, Graco 7. David O. Sacks, Geni & Yammer 17. Nick Koudas, Sysomos 8. Dawn Foster, Fast Wonder Consulting 18. Peggy Duvette, Wiser Earth 9. Drew Bartkiewicz, The Hartford 19. Pepper Roukas, American Express 10. Jason Harrison, IPG Mediabrands 20. Tara Hunt, The Citizen Agency “People who have received a transplant feel like they have almost a moral obligation to tell their story.” Page 8 © 2009 Patricia Seybold Group
  • 9. Quotation #1 1. Andrew Raisiej, Personal Democracy Forum 11. Joe Cothrel, Lithium Technologies 2. Beth Murphy, Digg 12. Josh Hilliker, Intel 3. Bill Johnston, Forum One Networks 13. Kellie Parker, Sega 4. Chris Brogan, New Marketing Labs 14. Kelly Ripley Feller, Intel 5. Chris Tolles, Topix 15. Lee Aase, Mayo Clinic 6. Connie Bensen, Techrigy 16. Lindsay Lebresco, Graco 7. David O. Sacks, Geni & Yammer 17. Nick Koudas, Sysomos 8. Dawn Foster, Fast Wonder Consulting 18. Peggy Duvette, Wiser Earth 9. Drew Bartkiewicz, The Hartford 19. Pepper Roukas, American Express 10. Jason Harrison, IPG Mediabrands 20. Tara Hunt, The Citizen Agency “People who have received a transplant feel like they have almost a moral obligation to tell their story.” Page 9 © 2009 Patricia Seybold Group
  • 10. Quotation #2 1. Andrew Raisiej, Personal Democracy Forum 11. Joe Cothrel, Lithium Technologies 2. Beth Murphy, Digg 12. Josh Hilliker, Intel 3. Bill Johnston, Forum One Networks 13. Kellie Parker, Sega 4. Chris Brogan, New Marketing Labs 14. Kelly Ripley Feller, Intel 5. Chris Tolles, Topix 15. Lindsay Lebresco, Graco 6. Connie Bensen, Techrigy 16. Nick Koudas, Sysomos 7. David O. Sacks, Geni & Yammer 17. Peggy Duvette, Wiser Earth 8. Dawn Foster, Fast Wonder Consulting 18. Pepper Roukas, American Express 9. Drew Bartkiewicz, The Hartford 19. Tara Hunt, The Citizen Agency 10. Jason Harrison, IPG Mediabrands “My interest in community started when I was a bar owner in New York City. I figured if I got to be friends with all my neighbors, they wouldn’t be calling the police to have me shut down.” Page 10 © 2009 Patricia Seybold Group
  • 11. Quotation #2 1. Andrew Raisiej, Personal Democracy 11. Joe Cothrel, Lithium Technologies Forum 12. Josh Hilliker, Intel 2. Beth Murphy, Digg 13. Kellie Parker, Sega 3. Bill Johnston, Forum One Networks 14. Kelly Ripley Feller, Intel 4. Chris Brogan, New Marketing Labs 15. Lindsay Lebresco, Graco 5. Chris Tolles, Topix 16. Nick Koudas, Sysomos 6. Connie Bensen, Techrigy 17. Peggy Duvette, Wiser Earth 7. David O. Sacks, Geni & Yammer 18. Pepper Roukas, American Express 8. Dawn Foster, Fast Wonder Consulting 19. Tara Hunt, The Citizen Agency 9. Drew Bartkiewicz, The Hartford 10. Jason Harrison, IPG Mediabrands “My interest in community started when I was a bar owner in New York City. I figured if I got to be friends with all my neighbors, they wouldn’t be calling the police to have me shut down.” Page 11 © 2009 Patricia Seybold Group
  • 12. Quotation #3 1. Beth Murphy, Digg 10. Joe Cothrel, Lithium Technologies 2. Bill Johnston, Forum One Networks 11. Josh Hilliker, Intel 3. Chris Brogan, New Marketing Labs 12. Kellie Parker, Sega 4. Chris Tolles, Topix 13. Kelly Ripley Feller, Intel 5. Connie Bensen, Techrigy 14. Lindsay Lebresco, Graco 6. David O. Sacks, Geni & Yammer 15. Nick Koudas, Sysomos 7. Dawn Foster, Fast Wonder Consulting 16. Peggy Duvette, Wiser Earth 8. Drew Bartkiewicz, The Hartford 17. Pepper Roukas, American Express 9. Jason Harrison, IPG Mediabrands 18. Tara Hunt, The Citizen Agency “One of the key ingredients of a great community manager is passion. They should be like the Sham Wow guy.” Page 12 © 2009 Patricia Seybold Group
  • 13. Quotation #3 1. Beth Murphy, Digg 10. Joe Cothrel, Lithium Technologies 2. Bill Johnston, Forum One Networks 11. Josh Hilliker, Intel 3. Chris Brogan, New Marketing Labs 12. Kellie Parker, Sega 4. Chris Tolles, Topix 13. Kelly Ripley Feller, Intel 5. Connie Bensen, Techrigy 14. Lindsay Lebresco, Graco 6. David O. Sacks, Geni & Yammer 15. Nick Koudas, Sysomos 7. Dawn Foster, Fast Wonder Consulting 16. Peggy Duvette, Wiser Earth 8. Drew Bartkiewicz, The Hartford 17. Pepper Roukas, American Express 9. Jason Harrison, IPG Mediabrands 18. Tara Hunt, The Citizen Agency “One of the key ingredients of a great community manager is passion. They should be like the Sham Wow guy.” Page 13 © 2009 Patricia Seybold Group
  • 14. Quotation #4 1. Beth Murphy, Digg 10. Joe Cothrel, Lithium Technologies 2. Bill Johnston, Forum One Networks 11. Josh Hilliker, Intel 3. Chris Brogan, New Marketing Labs 12. Kellie Parker, Sega 4. Chris Tolles, Topix 5. Connie Bensen, Techrigy 13. Lindsay Lebresco, Graco 6. David O. Sacks, Geni & Yammer 14. Nick Koudas, Sysomos 7. Dawn Foster, Fast Wonder Consulting 15. Peggy Duvette, Wiser Earth 8. Drew Bartkiewicz, The Hartford 16. Pepper Roukas, American Express 9. Jason Harrison, IPG Mediabrands 17. Tara Hunt, The Citizen Agency “Lawyers, doctors, accountants are sued for not meeting a certain standard of care. We don’t know what these standards are when it comes to online.” Page 14 © 2009 Patricia Seybold Group
  • 15. Quotation #4 1. Beth Murphy, Digg 10. Joe Cothrel, Lithium Technologies 2. Bill Johnston, Forum One Networks 11. Josh Hilliker, Intel 3. Chris Brogan, New Marketing Labs 12. Kellie Parker, Sega 4. Chris Tolles, Topix 5. Connie Bensen, Techrigy 13. Lindsay Lebresco, Graco 6. David O. Sacks, Geni & Yammer 14. Nick Koudas, Sysomos 7. Dawn Foster, Fast Wonder Consulting 15. Peggy Duvette, Wiser Earth 8. Drew Bartkiewicz, The Hartford 16. Pepper Roukas, American Express 9. Jason Harrison, IPG Mediabrands 17. Tara Hunt, The Citizen Agency “Lawyers, doctors, accountants are sued for not meeting a certain standard of care. We don’t know what these standards are when it comes to online.” Page 15 © 2009 Patricia Seybold Group
  • 16. Quotation #5 1. Beth Murphy, Digg 9. Joe Cothrel, Lithium Technologies 2. Bill Johnston, Forum One Networks 10. Josh Hilliker, Intel 3. Chris Brogan, New Marketing Labs 11. Kellie Parker, Sega 4. Chris Tolles, Topix 12. Lindsay Lebresco, Graco 5. Connie Bensen, Techrigy 13. Nick Koudas, Sysomos 6. David O. Sacks, Geni & Yammer 14. Peggy Duvette, Wiser Earth 7. Dawn Foster, Fast Wonder Consulting 15. Pepper Roukas, American Express 8. Jason Harrison, IPG Mediabrands 16. Tara Hunt, The Citizen Agency “Turn the Bullhorn Inwards – People don’t want to be treated like a number. They want to be treated like special snowflakes” Page 16 © 2009 Patricia Seybold Group
  • 17. Quotation #5 1. Beth Murphy, Digg 9. Joe Cothrel, Lithium Technologies 2. Bill Johnston, Forum One Networks 10. Josh Hilliker, Intel 3. Chris Brogan, New Marketing Labs 11. Kellie Parker, Sega 4. Chris Tolles, Topix 12. Lindsay Lebresco, Graco 5. Connie Bensen, Techrigy 13. Nick Koudas, Sysomos 6. David O. Sacks, Geni & Yammer 14. Peggy Duvette, Wiser Earth 7. Dawn Foster, Fast Wonder Consulting 15. Pepper Roukas, American Express 8. Jason Harrison, IPG Mediabrands 16. Tara Hunt, The Citizen Agency “Turn the Bullhorn Inwards – People don’t want to be treated like a number. They want to be treated like special snowflakes” Page 17 © 2009 Patricia Seybold Group
  • 18. Quotation #6 1. Beth Murphy, Digg 9. Joe Cothrel, Lithium Technologies 2. Bill Johnston, Forum One Networks 10. Josh Hilliker, Intel 3. Chris Brogan, New Marketing Labs 11. Kellie Parker, Sega 4. Chris Tolles, Topix 12. Lindsay Lebresco, Graco 5. Connie Bensen, Techrigy 13. Nick Koudas, Sysomos 6. David O. Sacks, Geni & Yammer 14. Peggy Duvette, Wiser Earth 7. Dawn Foster, Fast Wonder 15. Pepper Roukas, American Consulting Express 8. Jason Harrison, IPG Mediabrands “We’re not just trying to market to you. We’re truly in this journey of parenthood with you. That’s how we decided on our voice as a brand.” Page 18 © 2009 Patricia Seybold Group
  • 19. Quotation #6 1. Beth Murphy, Digg 9. Joe Cothrel, Lithium Technologies 2. Bill Johnston, Forum One Networks 10. Josh Hilliker, Intel 3. Chris Brogan, New Marketing Labs 11. Kellie Parker, Sega 4. Chris Tolles, Topix 12. Lindsay Lebresco, Graco 5. Connie Bensen, Techrigy 13. Nick Koudas, Sysomos 6. David O. Sacks, Geni & Yammer 14. Peggy Duvette, Wiser Earth 7. Dawn Foster, Fast Wonder 15. Pepper Roukas, American Consulting Express 8. Jason Harrison, IPG Mediabrands “We’re not just trying to market to you. We’re truly in this journey of parenthood with you. That’s how we decided on our voice as a brand.” Page 19 © 2009 Patricia Seybold Group
  • 20. Quotation #7 1. Beth Murphy, Digg 9. Joe Cothrel, Lithium Technologies 2. Bill Johnston, Forum One Networks 10. Josh Hilliker, Intel 3. Chris Brogan, New Marketing Labs 11. Kellie Parker, Sega 4. Chris Tolles, Topix 12. Nick Koudas, Sysomos 5. Connie Bensen, Techrigy 13. Peggy Duvette, Wiser Earth 6. David O. Sacks, Geni & Yammer 14. Pepper Roukas, American 7. Dawn Foster, Fast Wonder Express Consulting 8. Jason Harrison, IPG Mediabrands “Don’t give one coupon for them to use. Give them three. One for them to use, and two to give to their friends.” Page 20 © 2009 Patricia Seybold Group
  • 21. Quotation #7 1. Beth Murphy, Digg 9. Joe Cothrel, Lithium Technologies 2. Bill Johnston, Forum One Networks 10. Josh Hilliker, Intel 3. Chris Brogan, New Marketing Labs 11. Kellie Parker, Sega 4. Chris Tolles, Topix 12. Nick Koudas, Sysomos 5. Connie Bensen, Techrigy 13. Peggy Duvette, Wiser Earth 6. David O. Sacks, Geni & Yammer 14. Pepper Roukas, American 7. Dawn Foster, Fast Wonder Express Consulting 8. Jason Harrison, IPG Mediabrands “Don’t give one coupon for them to use. Give them three. One for them to use, and two to give to their friends.” Page 21 © 2009 Patricia Seybold Group
  • 22. Quotation #8 1. Beth Murphy, Digg 8. Joe Cothrel, Lithium Technologies 2. Bill Johnston, Forum One Networks 9. Josh Hilliker, Intel 3. Chris Brogan, New Marketing Labs 10. Kellie Parker, Sega 4. Chris Tolles, Topix 11. Nick Koudas, Sysomos 5. David O. Sacks, Geni & Yammer 12. Peggy Duvette, Wiser Earth 6. Dawn Foster, Fast Wonder 13. Pepper Roukas, American Consulting Express 7. Jason Harrison, IPG Mediabrands “A peer-to-peer forum says ‘Your peers are going to help you.’ An idea engine says ‘We’ll listen to what you want.’” Page 22 © 2009 Patricia Seybold Group
  • 23. Quotation #8 1. Beth Murphy, Digg 8. Joe Cothrel, Lithium Technologies 2. Bill Johnston, Forum One Networks 9. Josh Hilliker, Intel 3. Chris Brogan, New Marketing Labs 10. Kellie Parker, Sega 4. Chris Tolles, Topix 11. Nick Koudas, Sysomos 5. David O. Sacks, Geni & Yammer 12. Peggy Duvette, Wiser Earth 6. Dawn Foster, Fast Wonder 13. Pepper Roukas, American Consulting Express 7. Jason Harrison, IPG Mediabrands “A peer-to-peer forum says ‘Your peers are going to help you.’ An idea engine says ‘We’ll listen to what you want.’” Page 23 © 2009 Patricia Seybold Group
  • 24. Quotation #9 1. Beth Murphy, Digg 8. Josh Hilliker, Intel 2. Bill Johnston, Forum One 9. Kellie Parker, Sega Networks 10. Nick Koudas, Sysomos 3. Chris Brogan, New Marketing Labs 11. Peggy Duvette, Wiser Earth 4. Chris Tolles, Topix 12. Pepper Roukas, American 5. David O. Sacks, Geni & Yammer Express 6. Dawn Foster, Fast Wonder Consulting 7. Jason Harrison, IPG Mediabrands “We view every user as equal, whether you’re a power user like Mr. Baby Man, or you’re brand new.” Page 24 © 2009 Patricia Seybold Group
  • 25. Quotation #9 1. Beth Murphy, Digg 8. Josh Hilliker, Intel 2. Bill Johnston, Forum One 9. Kellie Parker, Sega Networks 10. Nick Koudas, Sysomos 3. Chris Brogan, New Marketing Labs 11. Peggy Duvette, Wiser Earth 4. Chris Tolles, Topix 12. Pepper Roukas, American 5. David O. Sacks, Geni & Yammer Express 6. Dawn Foster, Fast Wonder Consulting 7. Jason Harrison, IPG Mediabrands “We view every user as equal, whether you’re a power user like Mr. Baby Man, or you’re brand new.” Page 25 © 2009 Patricia Seybold Group
  • 26. Quotation #10 1. Bill Johnston, Forum One 7. Josh Hilliker, Intel Networks 8. Kellie Parker, Sega 2. Chris Brogan, New Marketing Labs 9. Nick Koudas, Sysomos 3. Chris Tolles, Topix 10. Peggy Duvette, Wiser Earth 4. David O. Sacks, Geni & Yammer 11. Pepper Roukas, American 5. Dawn Foster, Fast Wonder Express Consulting 6. Jason Harrison, IPG Mediabrands “Why can’t employees choose the software they think is most productive? IT needs to be involved to make sure things are secure, but they don’t have to be the buyer.” Page 26 © 2009 Patricia Seybold Group
  • 27. Quotation #10 1. Bill Johnston, Forum One 7. Josh Hilliker, Intel Networks 8. Kellie Parker, Sega 2. Chris Brogan, New Marketing Labs 9. Nick Koudas, Sysomos 3. Chris Tolles, Topix 10. Peggy Duvette, Wiser Earth 4. David O. Sacks, Geni & Yammer 11. Pepper Roukas, American 5. Dawn Foster, Fast Wonder Express Consulting 6. Jason Harrison, IPG Mediabrands “Why can’t employees choose the software they think is most productive? IT needs to be involved to make sure things are secure, but they don’t have to be the buyer.” Page 27 © 2009 Patricia Seybold Group
  • 28. Quotation #11 1. Bill Johnston, Forum One Networks 2. Chris Brogan, New Marketing Labs 3. Chris Tolles, Topix 4. Dawn Foster, Fast Wonder Consulting 5. Jason Harrison, IPG Mediabrands 6. Josh Hilliker, Intel 7. Kellie Parker, Sega 8. Nick Koudas, Sysomos 9. Peggy Duvette, Wiser Earth 10. Pepper Roukas, American Express “The guy who runs Comcast Cares [on Twitter] has 12 people working for him. They do a lot of direct replies. You don’t necessarily want all those conversations in @replies showing up on Google.” Page 28 © 2009 Patricia Seybold Group
  • 29. Quotation #11 1. Bill Johnston, Forum One Networks 2. Chris Brogan, New Marketing Labs 3. Chris Tolles, Topix 4. Dawn Foster, Fast Wonder Consulting 5. Jason Harrison, IPG Mediabrands 6. Josh Hilliker, Intel 7. Kellie Parker, Sega 8. Nick Koudas, Sysomos 9. Peggy Duvette, Wiser Earth 10. Pepper Roukas, American Express “The guy who runs Comcast Cares [on Twitter] has 12 people working for him. They do a lot of direct replies. You don’t necessarily want all those conversations in @replies showing up on Google.” Page 29 © 2009 Patricia Seybold Group
  • 30. Quotation #12 1. Bill Johnston, Forum One Networks 2. Chris Tolles, Topix 3. Dawn Foster, Fast Wonder Consulting 4. Jason Harrison, IPG Mediabrands 5. Josh Hilliker, Intel 6. Kellie Parker, Sega 7. Nick Koudas, Sysomos 8. Peggy Duvette, Wiser Earth 9. Pepper Roukas, American Express “Business travelers turn to social media more often than leisure travelers.” Page 30 © 2009 Patricia Seybold Group
  • 31. Quotation #12 1. Bill Johnston, Forum One Networks 2. Chris Tolles, Topix 3. Dawn Foster, Fast Wonder Consulting 4. Jason Harrison, IPG Mediabrands 5. Josh Hilliker, Intel 6. Kellie Parker, Sega 7. Nick Koudas, Sysomos 8. Peggy Duvette, Wiser Earth 9. Pepper Roukas, American Express “Business travelers turn to social media more often than leisure travelers.” Page 31 © 2009 Patricia Seybold Group
  • 32. Quotation #13 1. Bill Johnston, Forum One Networks 2. Chris Tolles, Topix 3. Dawn Foster, Fast Wonder Consulting 4. Jason Harrison, IPG Mediabrands 5. Josh Hilliker, Intel 6. Kellie Parker, Sega 7. Nick Koudas, Sysomos 8. Peggy Duvette, Wiser Earth “It’s to give the people that are either in love with your technology, or they hate the technology and want to learn more, a place to talk with each other.” Page 32 © 2009 Patricia Seybold Group
  • 33. Quotation #13 1. Bill Johnston, Forum One Networks 2. Chris Tolles, Topix 3. Dawn Foster, Fast Wonder Consulting 4. Jason Harrison, IPG Mediabrands 5. Josh Hilliker, Intel 6. Kellie Parker, Sega 7. Nick Koudas, Sysomos 8. Peggy Duvette, Wiser Earth “It’s to give the people that are either in love with your technology, or they hate the technology and want to learn more, a place to talk with each other.” Page 33 © 2009 Patricia Seybold Group
  • 34. Quotation #14 1. Bill Johnston, Forum One Networks 2. Chris Tolles, Topix 3. Dawn Foster, Fast Wonder Consulting 4. Jason Harrison, IPG Mediabrands 5. Kellie Parker, Sega 6. Nick Koudas, Sysomos 7. Peggy Duvette, Wiser Earth “We really felt that RSS was a fundamentally important technology for us. We wanted to syndicate content outside the company, as well as feeds from internal content.” Page 34 © 2009 Patricia Seybold Group
  • 35. Quotation #14 1. Bill Johnston, Forum One Networks 2. Chris Tolles, Topix 3. Dawn Foster, Fast Wonder Consulting 4. Jason Harrison, IPG Mediabrands 5. Kellie Parker, Sega 6. Nick Koudas, Sysomos 7. Peggy Duvette, Wiser Earth “We really felt that RSS was a fundamentally important technology for us. We wanted to syndicate content outside the company, as well as feeds from internal content.” Page 35 © 2009 Patricia Seybold Group
  • 36. Quotation #15 1. Bill Johnston, Forum One Networks 2. Chris Tolles, Topix 3. Dawn Foster, Fast Wonder Consulting 4. Kellie Parker, Sega 5. Nick Koudas, Sysomos 6. Peggy Duvette, Wiser Earth “In the gaming industry, people sometimes ask: ‘When are you going to announce X game?’ Well if I said anything, that would be announcing it.” Page 36 © 2009 Patricia Seybold Group
  • 37. Quotation #15 1. Bill Johnston, Forum One Networks 2. Chris Tolles, Topix 3. Dawn Foster, Fast Wonder Consulting 4. Kellie Parker, Sega 5. Nick Koudas, Sysomos 6. Peggy Duvette, Wiser Earth “In the gaming industry, people sometimes ask: ‘When are you going to announce X game?’ Well if I said anything, that would be announcing it.” Page 37 © 2009 Patricia Seybold Group
  • 38. Quotation #16 1. Bill Johnston, Forum One Networks 2. Chris Tolles, Topix 3. Dawn Foster, Fast Wonder Consulting 4. Nick Koudas, Sysomos 5. Peggy Duvette, Wiser Earth “The purpose of what you do is more important than the tool you choose.” Page 38 © 2009 Patricia Seybold Group
  • 39. Quotation #16 1. Bill Johnston, Forum One Networks 2. Chris Tolles, Topix 3. Dawn Foster, Fast Wonder Consulting 4. Nick Koudas, Sysomos 5. Peggy Duvette, Wiser Earth “The purpose of what you do is more important than the tool you choose.” Page 39 © 2009 Patricia Seybold Group
  • 40. Quotation #17 1. Bill Johnston, Forum One Networks 2. Chris Tolles, Topix 3. Dawn Foster, Fast Wonder Consulting 4. Nick Koudas, Sysomos “This question of multi-language forums keeps coming up. I don’t think anyone has really effectively found a solution for it.” Page 40 © 2009 Patricia Seybold Group
  • 41. Quotation #17 1. Bill Johnston, Forum One Networks 2. Chris Tolles, Topix 3. Dawn Foster, Fast Wonder Consulting 4. Nick Koudas, Sysomos “This question of multi-language forums keeps coming up. I don’t think anyone has really effectively found a solution for it.” Page 41 © 2009 Patricia Seybold Group
  • 42. Quotation #18 1. Bill Johnston, Forum One Networks 2. Chris Tolles, Topix 3. Nick Koudas, Sysomos “The entire Internet was built on community. You can’t separate the Net and the Web from community.” Page 42 © 2009 Patricia Seybold Group
  • 43. Quotation #18 1. Bill Johnston, Forum One Networks 2. Chris Tolles, Topix 3. Nick Koudas, Sysomos “The entire Internet was built on community. You can’t separate the Net and the Web from community.” Page 43 © 2009 Patricia Seybold Group
  • 44. Quotation #19 1. Bill Johnston, Forum One Networks 2. Nick Koudas, Sysomos “Technology is near and dear to my heart. The best thing is when somebody picks up the phone and asks if we can help solve a problem.” Page 44 © 2009 Patricia Seybold Group
  • 45. Quotation #19 1. Bill Johnston, Forum One Networks 2. Nick Koudas, Sysomos “Technology is near and dear to my heart. The best thing is when somebody picks up the phone and asks if we can help solve a problem.” Page 45 © 2009 Patricia Seybold Group
  • 46. Quotation #20 1. Bill Johnston, Forum One Networks “Twitter is great, but face-to-face dialogue is pretty awesome, too.” Page 46 © 2009 Patricia Seybold Group