Mobile dèjá vu: the Web’s past and the future of Mobile

1. Mobile dèjá vu:
the Web’s past
and the future
of Mobilemichel lent
managing director
pereira & o’dell brasil

2. mobile
today is like
the web in
2000

3. Just getting started: advertising’s baby steps

4. Experimenting with formats:
Animated GIF is back, rich media is innovation

5. Nurtured by experts: mobile evangelists

6. You have to do mobile.
Everyone knows, but who’s doing it?

7. mobile
today is NOT
like the web
in 2000

8. 140 mobile devices in Brazil:
everyone is at reach in mobile
0
38
75
113
150
Web 2000 Mobile 2013

9. Fixed broadband in 2000 x Mobile broadband today:
90 times more users
0
23
45
68
90
BL Fixa em 2000 BL Móvel em 2013

10. Cross-over: mobile time spend
starting to dominate

11. No need to explain it:
users learn new technologies a lot faster now
Mas cada contexto de acesso é diferente

12. Using the
crystal ball
to view the
future

13. Mobile will no longer be treated separate: like online
and offline came together, mobile will be part of it
Usuários de um lado,
marcas do outro e telas no meio

14. Advertisers and agencies will soon understand:
mobile thinking will become native

15. Separation between strategy and craft:
‘thinking’ apart from ‘developing’

16. Robust vendors: projects get more complex,
production companies will get more structured

17. THANK YOU
MICHEL LENT
michel.lent@pereiraodell.com
www.slideshare.net/mlent68
www.pereiraodell.com