1. 1
Creative Commons
& “Open Business”
Mike Linksvayer
HOLLAND=OPEN
2010-11-03 / San Francisco

2. 2
“The max net-impact innovations, by
far, have been meta-innovations,
i.e., innovations that changed how
fast other innovations
accumulated.”
Robin Hanson (Economist)
http://www.overcomingbias.com/2008/06/meta-is-max---i.html

3. 3
“We don’t have any idea how to solve
cancer, so all we can do is
increase the rate of discovery so
as to increase the probability
we’ll make a breakthrough.”
John Wilbanks, VP for Science,
Creative Commons

4. 4
“Whenever a communication medium
lowers the costs of solving
collective action dilemmas, it
becomes possible for more people to
pool resources. And ‘more people
pooling resources in new ways’ is
the history of civilization in…
seven words.”
Marc Smith, Research sociologist at
Microsoft

5. 5
open (sharing) is not a business
[model]

6. 6
others’ sharing is a business
resource

7. 7
sharing is a business strategy

8. 8
sharing is a product feature

9. 9
sharing is a customer demand

10. 10
sharing is a social responsibility

11. 11
sharing is good policy

12. 12
how much sharing and under what
conditions optimal for…
individual actors
voluntarily-constructed commons
public policy

13. 13
things to share or enable sharing of
content
data
knowledge (used as catchall)
software
…
& more efficient use of rival
goods through “sharing” mechanisms,
beyond scope here

14. 14
Application // The Web
Network // TCP/IP
Physical // Ethernet

15. 15
Knowledge // Creative Commons
Application // The Web
Network // TCP/IP
Physical // Ethernet

16. 16
can also be seen as a graph
of arbitrary resolution
dependencies and reinforcements
more sharing anywhere, everywhere
= opportunity

17. 17
enough sharing at a layer of the
stack
obtains explosive innovation

18. 18
knowledge layer needs the most work

19. 19
∴ creative commons . org

20. 20
creative commons . org
non-profit organization
foundation, corporate, individual
supporters
100+ global affiliate institutions

21. 21
sharing infrastructure
respect the law, build a
sustainable and scalable society
legal and technical tools enabling
effective “some rights reserved” and
“no rights reserved”
culture, education, public sector,
science...

22. 22
wikipedia

23. 23

24. 24

25. 25

26. 26

27. 27

28. 28

29. 29
<rdf:RDF xmlns="http://creativecommons.org/ns#"
xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#">
<License
rdf:about="http://creativecommons.org/licenses/by-nc-sa/3.0/">
<permits
rdf:resource="http://creativecommons.org/ns#Reproduction"/>
<permits
rdf:resource="http://creativecommons.org/ns#Distribution"/>
<requires
rdf:resource="http://creativecommons.org/ns#Notice"/>
<requires
rdf:resource="http://creativecommons.org/ns#Attribution"/>
<prohibits
rdf:resource="http://creativecommons.org/ns#CommericialUse"/>
<permits
rdf:resource="http://creativecommons.org/ns#DerivativeWorks"/>
<requires
rdf:resource="http://creativecommons.org/ns#ShareAlike"/>
</License>
</rdf:RDF>

30. 30
<span xmlns:cc="http://creativecommons.org/ns#"
xmlns:dc="http://purl.org/dc/elements/1.1/">
<span rel="dc:type" href="http://purl.org/dc/dcmitype/Text"
property="dc:title">My Book</span> by
<a rel="cc:attributionURL" property="cc:attributionName"
href="http://example.org/me">My Name</a>
is licensed under a
<a rel="license"
href="http://creativecommons.org/licenses/by/3.0/">Creative
Commons Attribution 3.0 License</a>.
<span rel="dc:source" href="http://example.net/her_book"/>
Permissions beyond the scope of this license may be available at
<a rel="cc:morePermissions"
href="http://example.com/revenue_sharing_agreement">example.com</a
>.
</span>

31. 31
links
currency of the web
does your sharing solution build on
that?

32. 32
convey yourself to
http://creativecommons.nl
(Creative Commons Netherlands)
http://creativecommons.org
(Creative Commons NGO)