The MLOVE ConFestival brings together CEOs, innovators and entrepreneurs from across multiple disciplines to share, learn and cross-pollinate ideas with an array of scientists, artists and other thought leaders. The event exposes the mobile industry to the best minds outside of mobile to maximize the opportunity of creating life-changing services and applications that can impact us all for the better.

1. MLOVE CONFESTIVAL
2011, June 29 - July 2
Sponsor Kit
supported by:
Photo: Thomas Neidhardt & Light-Art: Helge Neidhardt, www.tnc-nm.de/mlove MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com

2. About MLOVE
“Life changing”
Simone Loesch, YOC
“wow”
Allison Mooney, Google
“best event”
Alan Moore, SMLXL
“inspiring” “future of mobile” “passionate”
Amish Patel Annabel Cooke Nick Heller
MICROSOFT SYMBIAN / NOKIA GOOGLE
“a Meetup for the IT Avantgarde”
Süddeutsche Zeitung
MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com

3. Inspiration.
All I can say is WOW. Future Cubes - Ideation Workshop
This was the singularly most inspired and
inspiring event I have ever attended. It's
rare that industry conference are filled
with fun, interesting people that just want
to learn from one another. The venue
made it that much more special.
Allison Mooney, Google, Head of Trends & Insights
formerly VP, Emerging Trends
MobileBehavior, Omnicom / Tribal Allison Mooney, Google Antonia Neidhardt, Student (15)

4. Passion.
How inspired were you by MLOVE ConFestival?
65%
26%
9%
Very inspired Quite inspired A little inspired
How likely is it that attending MLOVE will change your life
positively in the next 12 months?
47% 44%
6% 3%
Very likely Likely Not likelyDefinetly Not

5. Positive Change.
Kazi Islam, Grammenphone IT, Bangladesh Nick Heller, Google
MLOVE was an inspiring and open gathering,
comprised of a group of like-minded, yet diverse
individuals, all of whom are passionate about using the
mobile device as creative tool and source of positive
change in the world. The event truly left
a lasting and profound impression on all in
attendance. Thank you!
Nick Heller, VP New Business, EMEA, Google

6. Speakers 2011
Thorsten Dirks Thomas Goetz Chamillionaire Adele Waugaman Daniel Graf
CEO, E-PLUS / BASE Exec. Editor, WIRED, USA Grammy Award winning Senior Director, Director, GOOGLE,
musician UNITED NATIONS Foundation Mobile App Lab (USA)
Peter Vesterbacka T. Mizukawa J. MacDonald Russell Buckley Martin Lange
Mighty Eagle, Angry Birds Director Mobile Arts Lab, co-founder, Blogger, MobHappy, UK Head of Mobile Global,
DENTSU, Japan this fluid world, UK Ex-Evangelist, Google/AdMob OgilvyOne
More speakers from: NOKIA, Alcatel Lucent (Head of Innovation, USA), GBH (Agency for Virgin Galactic)
Invited: Smart, Audi, Red Bull, Vodafone
MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com

7. Speakers 2011
Yuri v. Geest Beverly W. Jackson Jason Collins K. Kitamura Jean Schmitt
Singularity University Director Marketing, VP Innovation, CEO, Butterfly Inc., Japan Managing Partner, JolTech/
(Alumn & Future Med) GRAMMY’s (L.A., USA) Alcatel Lucent Sofinnova Partners,France
Toni Neidhardt Bernd Kolb Corvida Raven Dr. B. Becker Amish Patel
Co-Curator, Teen Camp CEO, Club of Marrakesh Blogger, SheGeeks.net, Head of Digital Global, User Experience XBOX,
(Former CEO Telekom Innovation) TED staff, USA Volkswagen Kinect - Microsoft, Seattle
Themes: How will Mobile change the Future of these industries / Aspects of life?
Mobile &: Automotive/Mobility, Sustainability, Health/FutureMed, Emerging Markets, Advertising / Media,
Singularity, Music, Games, Augmented Reality, Education & Youth - plus a Start-Up competition
MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com

8. Agenda 2011
Wednesday, 6/29 Thursday, 6/30 Friday, 7/1 Saturday, 7/2
Opening Speakers
Conference
Speakers
Open Space
Innovators & Ideas
Conference De-com-
Speakers pression
Future Cube Workshops
Welcome Theme Dinner, Vernissage &
Dinner Art Show BonFire
The MLOVE ConFestival is designed to maximize networking opportunities,
get inspired, exchange new ideas & share learnings with a practical ideation outcome.
MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com

9. MLOVE Participants
• Entrepreneurs
• Mobile Developers: CEOs, CMOs, CTOs
• Designers & Mobile Experience Agencies
• Mobile Advertising & Media Specialists
• Innovators
2011 Participants: • Brand CMOs & Innovation Managers
• Innovation Labs at Mobile Operators
Accenture, AdMeld, AKQA, Lufthansa, • Mobile Business Consultants & Evangelists
Nokia, Google, Microsoft,
• Mobile Product Managers & Practice Leaders
GRAMMYs®, Alcatel-Lucent, FreeNet,
Telekom, T-Mobile, Vodafone, Smaato,
Yoc, Huawei, Otto, Axel Springer,
Asics, BASE, Daily Mail, SapientNitro,
• Visionaries
Burda, TrendOne, HRS, Pixelpark, RTL,
iconmobile, Razorfish, Sagem, Fjord, • Musicians, Artists, Futurists, Editors, Scientists
G&J, ... 2010: WPP, BMW, Omnicom, • Art Directors & Creatives in interactive design
Fishlabs, ...
MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com

10. Ideation Formats
OPEN SPACE FUTURE CUBES
200 people discuss 1 big question, 10 Intense Ideation Workshops:
split up in small groups & 20 participants each discuss 1 theme;
vote with their feet ... highly interactive take aways
Though the backdrop is Mobile, the goal is to stimulate new ideas and thinking
which you can apply to your life, your business and to inspire others.
MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com

11. Media Partners 2011

12. Sponsor Benefits
How will Mobile change your Future?
One question and an infinite number of answers
Achieve professional feedback from thought
leaders in challenging conversations &
workshops
Advance with a highly motivated target group in
a very creative and open environment
Gain customer loyalty through top level
presentations
• Engage the mobile innovation elite • Launch Apps, Products & Services
• Intense sponsored workshops • Seed the IT Avantgarde
• Ideation, learning & networking • Find Talent, Partners & Co-Founders
• Inspiration for your mobile strategy • Improve your business
MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com

13. Premium Sponsoring
Emperor of Mobile Presenter of Illuminator of
CASTLE ART SHOW 10 FUTURE CUBES CASTLE LIGHTS
€ 65,000 € 50,000 € 35,000
•Castle Art Show Night Sponsor •Future Cube Workshop Presenter •Color of Castle Front Illumination
•Logo presenter of Online Video •Logo present in 10 Future Cubes •Logo in Online Video
•1 Outdoor Tent Presentation •Logo in Online Video •1 Expo Space
•1 Expo Space •1 Expo Space (next to Future Cubes) •3 Conference Tickets
•5 Conference Tickets •10 Conference Tickets •2 Exhibitor Tickets
•5 Exhibitor Tickets •3 Exhibitor Tickets •Panel Seat in Conference
•Panel Seat in Conference •Panel Seat in Conference •Press Release Listing
•Co-Press Release •Co-Press Release •Premium Logo Placement
•Premium Logo Placement •Premium Logo Placement
MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com

14. Select Sponsoring
OPEN SPACE SHUTTLES 1 FUTURE CUBE
€ 10,000 € 15,000 € 5,000
2 Tickets, 1 Expo Table, 3 Tickets, 1 Expo Table, 1 Ticket, 1 Expo Table,
Sponsor Logo Placement Sponsor Logo Placement, Partner Logo Placement
Logo at Airport & train station
and shuttle busses
1 DINNER
VISUAL
RECORDER
€ 15,000
3 ConFestival Tickets,
1 Expo Table,
Sponsor Logo Placement,
€ 10,000 Logo close to stage / Artist
1 Ticket, 1 Expo Table,
Sponsor Logo Placement
MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com

15. Expo Opportunities
App-Zoo: Showcase your App & Service
€ 10,000
Maestro Panelist & Jury Member for stage
Presentations (App Launch-Pad),
1 Expo Space, 3 tickets,
Sponsor Logo Placement
€ 7,500
Sponsor 1 Expo Space, 2 tickets,
Sponsor Logo Placement
€ 3,000
Partner 1 Expo Table, 1 ticket,
Partner Logo Placement
€ 1,500
Individual Available upon Presenter 1 Expo Table, excl. ticket price
Packages request Partner Logo Placement
Product Placement, Shoes, WiFi, Research Report,
T-Shirts, Bags, Gifts, Simulcast Room ...
MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com

16. MLOVE Teen Camp
€ 3,000
Sponsor 1 ConFestival ticket,
1 hour Research Panel with
Teen Camp (Video),
Sponsor Logo Placement
€ 1,000
Supporter Attend 30 min. Q&A session,
Partner Logo Placement,
excludes Ticket
15-20 Teenagers from ages 15 to 18 are invited to attend the first
MLOVE Teen Camp 2011
Activities include: Future Cube ideation sessions, simulcast of
ConFestival speeches, media camp, panel presentation on stage,
Gifts
Friend
baking, ...
The MLOVE Teen Camp is collaborating with the Hasso Plattner (20 Gifts & Products),
Institute School of Design Thinking
Partner Logo Placement
Individual Available upon
Packages request
MLOVE ConFestival 2011 - How will mobile change your future? www.mlove.com

17. June 29 – July 2, 2011
www.mlove.com
Dr. Robert Daubner Diana Krüger
Head of Sales Producer, MD
robert@mlove.com diana@mlove.com
+49 160 9372 5230 +49 177 4831 863
supported by:
Selected Media Partners: