For those who are in the social media marketing industry, you probably came across Hootsuite and may even used it a couple of times. Hootsuite are serving thousands (and thousands) of customers a month and there is no two-ways around this; they are really good at their job.

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Home / Recommended Tools / Hootsuite Review: The Best Social Media Management Tool?
Hootsuite Review: The Best Social Media
Management Tool?
By Reginald Chan on February 2, 2015
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For those who are in the social media marketing industry, you
probably came across Hootsuite and may even used it a
couple of times. Hootsuite are serving thousands (and
thousands) of customers a month and there is no two-ways
around this; they are really good at their job.
But just like hundreds of marketers out there, you have
budget constrain and you are definitely finding for the all-in-
one social media management tool.
And I’m sure some of you are nodding your head after
reading it
Here’s what you will get in this Hootsuite review post:
1. Overall Hootsuite features
2. How to use HootSuite for publishing and scheduling
3. Using HootSuite for social listening
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Disclaimer: I’m one of the Hootsuite
Ambassadors in Asia and I’ll try my best to
keep my point of view as neutral as possible;
from the point of view of the end user –
which is you.
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What do you need to know about
Hootsuite?
Before we start, it is important for you to know that Hootsuite
comes with a free and premium plans. The free plan allows
limited integration with social accounts and premium plans
allows you to connect to up 50 social accounts at one time.
The pricing structure starts as low as $9 per month and all
the way up to higher plans for agencies and enterprise.
Hootsuite Review: The Best Social Media
Management Tool?
Hootsuite features
For starters, Hootsuite is a social media management tool
and therefore, you can / should be expecting it to outperform
majority of its competitors.
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Social Media MA
Program

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Here are some of the features in Hootsuite:
Managing social profiles
Analytics reports
Scheduling and publishing messages
Automatic publishing at the best time
Collaborations with team members
Integration with other apps
Integration with RSS feeds
Hootsuite University
Security
Vanity or custom URL’s
Message archiving
Geo-targeting
Yes, the features are really massive and that’s just the icing
of the cake. The true power of Hootsuite is when you really
utilize it to the best of its ability.
Hootsuite is used by dozens of businesses around the world
such as Levi’s, eBay and Siemens (to name a few).
Degree. Get Info Now!

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With the features above, Hootsuite is trying real hard to
accommodate 4 particular sectors:
General social media management
Social selling
Social marketing
Social customer service
*More on these as we proceed further down the article.
Managing multiple social account
using Hootsuite
Imagine this.
Paying for $9 per month and able to manage up to 50 social
accounts at one time? That’s a real social media beast.
To manage a social media account with Hootsuite, click on
your avatar and select ‘Add a Social Network’.

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You need to repeat the same steps for all the social media
accounts you have and Hootsuite allows you to add multiple
accounts at one time. For example, here are the common
ones:
Facebook profile
Facebook pages
Facebook groups
Twitter
LinkedIn profile

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LinkedIn company page
LinkedIn groups
Google+ pages
Setting up Hootsuite tabs
This is how my Hootsuite dashboard looks like. Of course,
you can see the multiple tabs I have specifically created to
help (further) manage my social media marketing.
But, wait.
What are Hootsuite tabs and how do you set them up?
In short, Hootsuite tabs helps you to organize your content

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effectively. For example, you can setup multiple tabs for
social listening, retweets only or specific accounts. The sky is
really your only limit.
Adding a Hootsuite tab is easy. Click on the ‘+’ button and
complete by clicking on ‘Add Stream’.
Note: You can rename the tab from ‘untitled’ for easier
management. I name them according to usage such as,
Twitter specific, retweets and social listening.

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Each Hootsuite tab allows you to have 10 streams and each
streams can consist of one specific task (image as above). It
can be based on general social account stream, specific
search, keywords only and monitoring your Twitter list.
Generating analytics report
Hootsuite analytics reports aren’t the prettiest of all but they
certainly get the job done.
A paid Hootsuite user (Pro plan) would get 50 points per
month. These point system allows you to generate reports
(as many times as you want) for analysis.

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As you can see above, there are ready made templates for
you to choose from. You can also create your own customize
report using report builder function.
Important note:
Hootsuite reports ranged from Free to as high as 75 points
per piece. If you run out of points, you can either buy more
points on a monthly basis (1 point = $1) or just delete the
current reports and the points will automatically added back
to your account.
Scheduling messages using
manual and automatic publishing

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manual and automatic publishing
on Hootsuite
There are two ways you can go with this:
Manual publishing
Automatic publishing
Publishing a post manually is awesome especially when you
need to share an update in a timely matter (or time sensitive).
A few advantages of using manual publishing are:
You control what get shared at specific times

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Attaching images instead of links only
Using Hootsuite location targeting
Ability to use Hootsuite privacy setting
Hootsuite location targeting is a feature for Twitter users
only where you can share updates to your followers in
specific locations.
Hootsuite privacy setting is used for Facebook, LinkedIn
and Google+ only where the update is only visible to people
you have selected.
For me, automatic scheduling on Hootsuite is simple. It is all
about auto scheduling and turning on social media
automation.
The first automatic scheduling can be done via Hootsuite
dashboard or through Hootsuite mobile app.

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How does Hootsuite autoschedule works?
First, you need to setup the time duration for the auto posting
to work and as well as the number of posts per day (done
through Hootsuite settings found on the
dashboard). Secondly, write a post and hit the auto schedule
button.
With that being said, the autoschedule feature will only work
during that specific time you have set much earlier. If it has
reached 10 posts, it will be scheduled on the next day.
While Hootsuite did not disclose how the calculation works, it
is said (quoted from the support team on the official forum)
that it is based on the number of fans you have which are
active at one particular time and the number of
engagements you get for each updates.
Bulk scheduling using Hootsuite
You know I’m a huge fan of automation and bulk updates
(you can also read my post on Bulk Buffer here). Thankfully,
Hootsuite allows you to upload and schedule post a head of
time.
As explaining HotoSuite bulk scheduling is extremely lengthy

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(could even do another post on this), I’m going to make this
as short as possible.
Basically, you need to download the sample template from
Hootsuite which in an Excel form. As per the image above,
that is the sample of the format.
Once you have done updating the file, upload back to
Hootsuite through the dashboard. It is advisable to leave the
upload running (without refreshing the page) to ensure there
is no duplicate etc.

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Links uploaded will automatically be shorten using Hootsuite
standard URL shortener and it is also important to note that
you are not able to upload images for posting in bulk.
How to use Hootsuite for social
listening?
This is a powerful feature especially when you are
participating in Twitter Chats. Here’s how it is done:
1. Create a new tab on Hootsuite (you can name it as Twitter
Chat).
2. Select Add Stream and head over to Keyword. Place the
Twitter Chat hashtag in the box provided (I use #semrushchat
for example).

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3. Set the refresh button to the preferred duration (if you are
using Twitter Chat, I suggest refreshing every 2 minutes).
What do you think?

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Personally, Hootsuite is a powerful social media tool for both
bloggers and businesses. The best part? Hootsuite is packed
tons of features to make any social media manager smiling
wide.
Are you using Hootsuite? Leave a comment below and tell me
what you think about it.
See also: 30 Top Social Media Monitoring Tools You Need
to Try
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42SHARES
Founder of AskReginald.com, he focuses to
help answer the industry's toughest questions.
On the side, he is a professional consultant
involving heavily on content and social media
marketing. During his free time, he often lurks
around Twitter and Google+.

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