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Home / Social Media Marketing / Social Media Marketing Journey
JUNE 1,2015
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SocialMediaMarketingJourney
Undeniably Social Media Marketing is one of the most fascinating fields. Social media marketing is
considered a fairly new field as compared to traditional marketing and sales. The interesting point is that
social media marketing has a lot to do with the basics of traditional marketing. All you need to do is apply
those old-school marketing techniques socially i.e. on multiple social media platforms; to increase the
visibility across social networks.
The social journey for any business consists of 4 pedestrians. Each pedestrian has its own importance
and vitality, in terms of taking your business to next level through social media marketing. Steps of social
journey are outlined as under:
1–Traditional SocialMediaMarketing
Understanding “Traditional” social media marketing is no rocket science. These are, what you may call,
the baby steps of marketing / social media marketing. Here, in this particular phase, an organization
mostly doesn’t have the social media planning or listening.
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I am sure you have heard in a hundred of times that
If you don’t have any plan, you have a plan to fail
So, it’s better to try and fail than quitting before even trying. One shouldn’t be disheartened or bogged
down if they don’t have a social media plan. After all, this is the first step to rule the Social Media World,
be positive!
The Journey Of Thousand Miles Starts With AStep
Take that step, rather than start whining…
2–ExperimentalSocialMediaMarketing
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This particular stage, the EXPERIMENTAL (just like its name suggests), is among my favorites.
Experimental social media marketing gives a huge playground to plan (plus) implement new, interesting
and out of the box social media marketing strategies. Don’t be afraid of mistakes,
As long as you are making mistakes, it sums that you are trying to achieve something.
But be sure, not to repeat same mistakes over and over again.
With the help of various tactics applied, organizations tend to get a multiple set of results – and that help
them in understand which particular thing worked and which didn’t. Companies are most Vulnerable here,
but the element of enjoying one’s work is at its peak (imagine, learning something new every day)
3–OperationalSocialMediaMarketing
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Functionality either makes it or breaks it – be careful about operative measures and concerns while
carrying out social media marketing. Operational social media marketing is the phase where the social
media engine starts to warm up. This very phase is very exciting for the organizations, (why? Because
results will start to appear now). It is the point where all the integration you synced earlier, starts to deliver
results – and for good.
4–Influential SocialMediaMarketing
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Just like the name suggests, influential social media marketing is all about influencing customers and
consumers. Whether you are a B2C or B2B organization if your social media marketing campaigns are
ineffective then there won’t be any point of running the campaigns. Social engagements take place
against posts, tweets and campaigns under this stage (at an exponential rate). Results are easily
witnessed by all, including higher management. Influential social media marketing is all about utilizing the
systems and tools you put together to acquire great results and engagements.
So,what’sthetakehomelesson?
“Companies with clear social media strategy by regularly measuring their efforts see 60%
faster growth.”
Start your social media marketing journey from today! But first, analyze on which pedestrian you are
standing.
Have a great Monday!
Get in touch with me on Facebook,
Follow Me on Twitter
Professionally connect with me on LinkedIn.
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AboutShafiqUlHasanSiddiqui
Shafiq Siddiqui is a Digital Brand Strategist and Inbound Marketer. He has 8 plus years of extensive
experience in the field of content writing, content curation and content marketing. Shafiq Siddiqui provides
consultation to businesses and entrepreneurs for the creation and management of their social media
marketing strategies. He has worked with international clients, based in US, UK, Canada and Europe.
Shafiq Siddiqui has also worked for a Goal Based Social Network from Silicon Valley as Content Analyst
and Social Media Director. Currently Shafiq Ul Hasan Siddiqui is working as Digital Brand Manager /
Strategist at an international IT concern.
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Scheff Shafiq Ul Hasan Siddiqui
Digital Marketing Specialist - TL @ Nanosoft Technologies / Content & SMM Consultant
@ShafiqSiddiqui / Blogger @ETribune
Currently I am working as a) "Digital Marketing Specialist - Team Lead" at Nano Soft Technologies. I
am also involved in a project that mainly shares details, information and educates about Digital
Marketing (including content marketing, social media marketing, start-ups, event blogging and PR),
details below. a) "www.shafiqsiddiqui.com" - [...]
Testimonials
Shafiq is one of the most dependable writer I have ever
worked with. He always delivers the assigned tasks
before time, without failing. He has great sense of
selection of topics when it comes to writing blog-posts
and articles. His command over digital marketing
(including content, social [...]
— Murray Newlands
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content w riter content w riting Digital digital marketing Event Event blogging Facebook Fashion
Felicia guest blogging guest post Inspiration instagram Marketing Media online Online marketing
Pakistan PPC SEO Shafiq shafiq siddiqui Siddiqui SMM Social Social Media
social media marketing Social Netw orks startup strategy tips Trends Tw itter Ul Hasan w riter
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Social Media Marketing Journey

  • 1. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Home / Social Media Marketing / Social Media Marketing Journey JUNE 1,2015 HOME ABOUT EBOOKS MYPUBLISHEDARTICLES CONTRIBUTINGAUTHORS GUESTPOSTGUIDELINES CONTACT  Log in Like 
  • 2. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API SocialMediaMarketingJourney Undeniably Social Media Marketing is one of the most fascinating fields. Social media marketing is considered a fairly new field as compared to traditional marketing and sales. The interesting point is that social media marketing has a lot to do with the basics of traditional marketing. All you need to do is apply those old-school marketing techniques socially i.e. on multiple social media platforms; to increase the visibility across social networks. The social journey for any business consists of 4 pedestrians. Each pedestrian has its own importance and vitality, in terms of taking your business to next level through social media marketing. Steps of social journey are outlined as under: 1–Traditional SocialMediaMarketing Understanding “Traditional” social media marketing is no rocket science. These are, what you may call, the baby steps of marketing / social media marketing. Here, in this particular phase, an organization mostly doesn’t have the social media planning or listening.
  • 3. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API I am sure you have heard in a hundred of times that If you don’t have any plan, you have a plan to fail So, it’s better to try and fail than quitting before even trying. One shouldn’t be disheartened or bogged down if they don’t have a social media plan. After all, this is the first step to rule the Social Media World, be positive! The Journey Of Thousand Miles Starts With AStep Take that step, rather than start whining… 2–ExperimentalSocialMediaMarketing
  • 4. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API This particular stage, the EXPERIMENTAL (just like its name suggests), is among my favorites. Experimental social media marketing gives a huge playground to plan (plus) implement new, interesting and out of the box social media marketing strategies. Don’t be afraid of mistakes, As long as you are making mistakes, it sums that you are trying to achieve something. But be sure, not to repeat same mistakes over and over again. With the help of various tactics applied, organizations tend to get a multiple set of results – and that help them in understand which particular thing worked and which didn’t. Companies are most Vulnerable here, but the element of enjoying one’s work is at its peak (imagine, learning something new every day) 3–OperationalSocialMediaMarketing
  • 5. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Functionality either makes it or breaks it – be careful about operative measures and concerns while carrying out social media marketing. Operational social media marketing is the phase where the social media engine starts to warm up. This very phase is very exciting for the organizations, (why? Because results will start to appear now). It is the point where all the integration you synced earlier, starts to deliver results – and for good. 4–Influential SocialMediaMarketing
  • 6. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Just like the name suggests, influential social media marketing is all about influencing customers and consumers. Whether you are a B2C or B2B organization if your social media marketing campaigns are ineffective then there won’t be any point of running the campaigns. Social engagements take place against posts, tweets and campaigns under this stage (at an exponential rate). Results are easily witnessed by all, including higher management. Influential social media marketing is all about utilizing the systems and tools you put together to acquire great results and engagements. So,what’sthetakehomelesson? “Companies with clear social media strategy by regularly measuring their efforts see 60% faster growth.” Start your social media marketing journey from today! But first, analyze on which pedestrian you are standing. Have a great Monday! Get in touch with me on Facebook, Follow Me on Twitter Professionally connect with me on LinkedIn. Sharethis:
  • 7. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API AboutShafiqUlHasanSiddiqui Shafiq Siddiqui is a Digital Brand Strategist and Inbound Marketer. He has 8 plus years of extensive experience in the field of content writing, content curation and content marketing. Shafiq Siddiqui provides consultation to businesses and entrepreneurs for the creation and management of their social media marketing strategies. He has worked with international clients, based in US, UK, Canada and Europe. Shafiq Siddiqui has also worked for a Goal Based Social Network from Silicon Valley as Content Analyst and Social Media Director. Currently Shafiq Ul Hasan Siddiqui is working as Digital Brand Manager / Strategist at an international IT concern. Tweet Share 2 Submit submit #Social Media Marketing  Tags: journey shafiq siddiqui Social Media social media marketing  No comments  Shafiq Ul Hasan Siddiqui 9Share Share 30 Likethis: Like Be the first to like this. 0
  • 8. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API ← Sizzlers Cafe & Grill – Review Relatedposts Sizzlers Cafe & Grill – Review Digital Marketing Malpractices In Pakistan – PR Companies & Bloggers Trending Motherhood & Joys In Pakistan – Digital Marketing Coca Cola Contour Bottles Celebrate A Century Of Distinction LeaveaReply Enter your comment here...
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  • 11. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API LinkWithMe Scheff Shafiq Ul Hasan Siddiqui Digital Marketing Specialist - TL @ Nanosoft Technologies / Content & SMM Consultant @ShafiqSiddiqui / Blogger @ETribune Currently I am working as a) "Digital Marketing Specialist - Team Lead" at Nano Soft Technologies. I am also involved in a project that mainly shares details, information and educates about Digital Marketing (including content marketing, social media marketing, start-ups, event blogging and PR), details below. a) "www.shafiqsiddiqui.com" - [...] Testimonials Shafiq is one of the most dependable writer I have ever worked with. He always delivers the assigned tasks before time, without failing. He has great sense of selection of topics when it comes to writing blog-posts and articles. His command over digital marketing (including content, social [...] — Murray Newlands
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  • 15. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Previously We Discussed Select Month DiscoverTheseSections Discover These Sections Select Category ReadMoreOn ads advertising Affiliate marketing blog blogger blogging business Content content marketing content w riter content w riting Digital digital marketing Event Event blogging Facebook Fashion Felicia guest blogging guest post Inspiration instagram Marketing Media online Online marketing Pakistan PPC SEO Shafiq shafiq siddiqui Siddiqui SMM Social Social Media social media marketing Social Netw orks startup strategy tips Trends Tw itter Ul Hasan w riter Writing Search Search …
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