The document discusses how Zia Consulting brings together oXygen, Componize, and Alfresco to provide structured authoring and component content management. It outlines the benefits such as consistency, reuse, lower costs for publishing, updating and translating content. Key benefits of the solution include navigating information quickly, promoting consistency, easy content reuse, and reducing production time and costs through automation.

1. Controlling the Complexity of
Content Life Cycles
Zia brings oXygen, Componize, and Alfresco together for structured
authoring and component content management

2. ©2020 Zia Consulting, Inc. All Rights Reserved.
Today’s
speaker
Steve Studer
Enterprise Sales Director,
Pacific NW
Zia Consulting
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Agenda
outline
1
2
3
4
• Background on structured authoring and
component content management (CCM)
• Why organizations leverage XML and DITA
• Use cases
• Introduction to oXygen, Componize, and Alfresco
5 • Key benefits of component content management

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Background on structured
content management
Organizations produce
thousands of
documents annually
Distributed via print,
PDF, HTML, eBooks,
etc.
Information is
continually reused
and repurposed
Translated into multiple
languages
How much time and and money does it cost to produce this content?
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Evolution of structured content
Significant milestones in structured authoring and component content management
• Typesetters would lay out text in preparation for
printing or publishing. They would format, style,
and arrange text and illustrations for publications.
• WYSIWYG (What You See Is What You Get) edited
content using style tags and expanded the
publication process to the knowledge workers. It
also introduced new print formats.
• PDF (Portable Document Format) converted paper-
based content into device-independent content
that can be delivered via the web, but it is not
dependent on web technology.
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• HTML (Hyper Text Markup Language) is one of the
most significant spin offs from WYSIWYG.
Originating from SGML, HTML was developed a
means for people in the physics community to
communicate.
• XML (Extensible Markup Language) is another
significant development that also originated from
SGML. While HTML was designed to help describe
how content is displayed, XML describes data.
• DITA (Darwin Information Typing Architecture)
was originally developed by IBM and is used today
to produce all the content formats mentioned
above.

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Demand for structured content authoring
Why organizations leverage XML and DITA
• Consistency — Customers that implement XML
and DITA for structured authoring see greater
consistency and overall improvement in
documentation quality. Content consumers
notice it’s easier to locate information, and this
helps to build the overall corporate image.
• Reuse and Repurpose — Content reuse and
repurposing reduces errors, documentation
rework, and the information approval process. It
opens new markets for white-label products.
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• Lower Publishing Costs — Knowledge workers find it
easier contribute content and organizations find it easier
to offer multi-channel publishing.
• Lower costs to update and translate — Using structured
authoring and component content management can
dramatically reduce the cost to update and translate
content. The focus shifts from doing entire content
reviews to only reviewing the segments that require
change.

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It’s (not) tax season (yet!)
A structured authoring use case
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Same content, but in Spanish
Notice it’s in the same format, just a different language
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Use case
considerations
How many times
these document are
revised
How statements like
“File your tax return
by April 15, 2020.”
get reused
How hard it is to
reformat each
version and variation
How long it would take
to translate each
document start to
finish
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This is a great example of how Zia delivers ROI through oXygen, Componize, and Alfresco.

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Topic-based structured authoring
How XML and DITA solve
Topic-based authoring addresses
the use case concerns by:
• Applying a modular approach to to
content creation
• Allowing content to be mixed and reused
in different contexts
• Focusing on identifying the smallest
amount of instruction that allows for the
successful completion of a task
Topic
Topic
Topic
Topic
Topic
Topic
Topic
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How Oxygen, Componize,
& Alfresco fit in
oXygen lets mere
mortals author topics.
Componize manages the
topics, maintains the maps,
and generates finished
product.
Alfresco stores all the
components, versions,
and the finished product.
Zia Consulting provides the
subject matter expertise to
implement this solution. page
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Benefits of our solution
How customers find value in oXygen, Componize, and Alfresco
• Helps users navigate more quickly to the
information they need.
• Promotes consistency in the presentation of
similar information.
• Makes information easier to reuse in multiple
documents.
• Focuses the editing and review with the subject-
matter experts.
• Reduces costs and time to publish, because
translations happen in sections, not entire
volumes.
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• Automates the assembly of content into
multiple deliverables, also reducing
production time and costs.
• Combines content in new ways to meet
changes in product solutions, work
structures, geographies, industries, or other
customer configurations.
• Makes revisions easier to update
immediately across the entire library of
documents.

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Another use case of XML
component assembly
When you look at a financial statement,
what do you see?
• I see XML data that is assembled from a
variety of sources, then formatted for
consistency with some analyst
commentary inserted as needed.
• I also see content that needs to be
versioned, stored, and disseminated in
an automated fashion.
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What is Componize for
Alfresco?
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Who is
Zia Consulting?
95% retention rate
with our proven track
record of delivering
solutions on time and
within budget
Founded in 2003 in
Boulder, Colorado
Our mission is to
provide ECM planning,
design,
implementation, and
support services
Award-winning,
platinum system
integrator of multiple
technologies

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What we do
Strategy
We are committed to
providing measurable
business results on time
and within budget
Integration
Seamlessly integrate with
existing line of business
applications
Customization
We build content
solutions to meet each
customer's unique needs
Migration
Effectively migrate
business-critical documents
to a modern ECM platform
without interrupting daily
functions

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Problems we solve
Legacy Systems
Undergo a digital
transformation by
migrating to a modern
ECM platform
Content Chaos
Create an ECM strategy,
consolidate silos, and
simplify access to
content
Non-compliance
Minimize risk by
implementing automated
governance and control
Failed Projects
Rescue an in-house
project or poorly
implemented solution

18. Questions?

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Let’s continue
the conversation
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Steve Studer
503-789-7110
sstuder@ziaconsulting.com
Enterprise Sales Director

20. Thank You.