Mobile Day Colombia - John DeTar - Programmatic Mobile

1. HERE COMES
PROGRAMATIC
MOBILE
BUT WHY? AND HOW?

2. TO UNDERSTAND YOUR MARKET
YOU MUST ”FEEL” IT

4. WHERE IS MY AUDIENCE?
HOW DO I ACTIVATE THEM?

5. IT ALL STARTS
WITH DATA

6. B/I AND
REPORTING
ACTIVATION
OF MEDIA
BIG DATA MANAGEMENT
ORGANIZATION AND
SEGMENTATION
PROTECTION
OF DATA
COLLECTION
OF DATA

7. THE MARKET MUST
FOLLOW THE AUDIENCE
(AND EVENTUALLY IT ALWAYS DOES)

8. AUDIENCE VS INVESTMENT
THE PROBLEMS TODAY AND IN THE PAST
SOME WASTE IN
INVESTMENT
INVESTMENT
CLOSER TO IDEAL INVESTMENT IS TO LOW

9. THE CHANGE IN DIGITAL MEDIA IS HERE!
ADSENSE
ADMOB
DOUBLECLICK
EMAIL TO IOS
ITUNES
IDFA
SSO (SINGLE SIGN ON)
ATLAS

10. BACK TO BASICS
(ITS ALWAYS BEEN ABOUT THE AUDIENCE)
INVEST IN THE TARET,
NOT IN A SINGLE CHANNEL
DELIVER MEDIA
CROSS DEVICE
LET THE PLATFORM FIND THE
TARGET

11. AUDIENCE VS INVESTMENT
PROGROMATICALLY PURCHASE THE
AUDIENCE NOT THE CHANNEL
EQUAL TO THE
INVESTIMENT
EQUAL TO THE
INVESTMENT
EQUAL TO THE
INVESTMENT

12. EXTENDING YOUR
TV CAMPAIGNS
DIGITALLY

13. CASE | MULTIPLUS
TV TARGET
GENDER M/F 35+ CLASS A
6.43
MILLION USERS

14. CASE | MULTIPLUS
93%
ON TARGET
DMPx

15. CASE | RETAILER
RETAILER 2
TV TARGET
GENDER M/F 18+ CLASS BC
94%
ON TARGET
38.2
MILLION USERS
RETAILER 1
TV TARGET
GENDER M/F 25+ CLASS AB
95%
ON TARGET
12.1
MILLION USERS

16. THANK YOU!