MMA Mobile Summit LATAM Maximize your mobile efforts to drive relevance and results, by Alessander Firmino, Managing Director Latín América @ Criteo

2. Alessander Firmino
MD Latam at Criteo

3. 03
7
8
9
3
4
5
6
0
1
2
3
Criteo is in an
unique position to
provide insights
Transactions per year across both
desktop and mobile sites
In annual sales
Online retail and travel
businesses globally
1.7 billion
,
720 billion

6. Consumers are transacting
across devices globally
47%
UK & Japan
40%
Spain
37%
US
South Korea leads, where 61% of
eCommerce transactions involve
multiple devices prior to purchase

7. 7
What does this mean for
your sales?
Source: eMarketer, US Retail eCommerce Sales YOY
Projected mobile
sales
Projected eCommerce
revenue
2014 2015 2016
$298B
$342B
$393B
$80B $102B $200B+

8. 3 strategies
to master multiscreen,
drive relevance and results
How can marketers
stay ahead?

9. Put mobile at
the center of
your marketing
1

10. Cross-device purchasing behavior
underscores the importance of
mobile interactions

11. We’re in the midst of a mobile
boom, driven by m-
commerce

12. In the US,
nearly 4 in 10
transactions
involve multiple
devices
1/3 are completed
on a mobile device

13. Smartphones
are increasingly
the device of
choice for online
shopping
Source: Criteo’s Mobile Commerce Report
52% 53% 54% 56% 60%
Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015
U.S Retail Mobile Transaction
Share, by Device (%Total)
Tablet Smartphone
+15%
YoY
Growth
35%
of retail transactions globally
and in the US are made on
mobile

14. Mobile pushed Black
Friday to new heights
28%
Mobile’s share of
transactions on Black
Friday was 41%, a 28%
increase over 2014
18%
More mobile transactions
on Black Friday,
than Cyber Monday

15. Build your apps
with a focus on
transactions
and data
2

16. Apps deliver up to 54% of
all mobile transactions
54%
Harness the
power of apps

17. Apps deliver more efficient
transactions than any other
channel
Technologies like
deep linking and
mobile retargeting
drive downloads and
traffic to apps

18. Source: Forrester Research, U.S. Web Influenced Retail Sales Forecast, 2011 to 2016
Apps dominate
at ever stage of
the funnel

19. Identify individuals
and understand their
intent with exact
match technology
3

20. Consumers now demand a
consistent brand story across
all touch points
of marketers report
being able to effectively
leverage customer data
across devices and
platforms today
Less than
1/335%
of marketers are able to
serve recommendations
based on the users’
current device or app

21. Connect with people by
utilizing real-time
customer browsing and
media data, instore and
offline

22. Implement the
right technology
for a consumer-
centric approach
Real-time consumer
shopping behavior
data
CRM data across
channels
Improved context, relevancy
and sales
+

23. An open solution – not a walled garden

24. In Summary

25. Put mobile at the
center of your
digital strategy
Build apps with
transactions and
data in mind
Identify real
people and their
intent, wherever
they are