2 apresentação daniel junowicz
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Apresentação Daniel Junowicz
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2 apresentação daniel junowicz
- 1. A LOOK BACK AT MWC What We Learned from the #1 Mobile Event Daniel Junowicz – Managing Director LATAM Twitter: @danieljunowicz
- 3. Comeback Kid
- 4. Everyone Was Talking About VR at MWC 2016
- 5. In 2017 VR Made a Mark But No Significant Breakthrough
- 6. Fast is About to Get An Upgrade Nearly 25 companies vowed to reach a standard for 5G by 2019
- 7. AI & Chatbots ● Speech Recognition ● Natural Language Processing ● Search ● Image Recognition ● Mapping ● Human-like customer service
- 8. Mobile Video Content is Red Hot
- 9. Mobile Marketing Clutter “We help drive quality audiences...” MonetizationPersonalization “Boost Your ROI” “The Right Ad for the Right User at the Right Time” “360-degree view of the consumer”
- 11. Stay Focused
- 12. AppsFlyer @ MWC
- 14. MWC Product Announcements Pivot Alerts AppsFlyer App Custom Audience Builder
- 15. Pivot
- 22. Don’t get me wrong, mobile attribution is great and all but we’re here for the parties!
- 24. And we also had this…
- 26. ¡Salud!
Notes de l'éditeur
- With no Galaxy S8 unveiled, the show lost some of its verve. Nokia's revived 3310 got the PR but will it make a mark on the market? Not sure...
- What this means for marketers: you can do some cool stuff, awesome experience and win points for innovation but this is not a mass market
- Video HD ads 5g facilitates increased adoption of IoT (otherwise it would clog the pipes) which will provide marketers with a treasure trove of new data.
- Once a machine has converted what you say into text, it then has to understand what you’ve actually said. This process is called ‘natural language processing.’ This is arguably more difficult than the process of voice recognition, because the human language is full of context and semantics that make the process of natural language recognition difficult.
- Netflix’s Reed Hastings told the audience they are investing more in mobile and offering a better experience for their mobile app users. On day three of MWC, Discovery Networks, the owner of Eurosport, announced that it’s working to broaden its Olympics coverage to mobile. Their goal is to go “one billion big screens” worldwide to “10 billion mobile screens.” The more efforts telecom providers make and partnerships we see, the more we can expect for mobile video streaming. As eyeballs shift from TVs and desktops, and users in some parts of the world may only have mobile internet, digital marketers will increasingly need to optimize for mobile
- What’s real? What’s fluff? How do you know -> index