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A MOBILIZAÇÃO
DA PUBLICIDADE
ECO MOLITERNO VP DE CRIAÇÃO AFRICA• •
MOBILE NÃO É
MAIS UM MEIO.
É UM INÍCIO, UM
MEIO E UM FIM.
1 9 9 5
WWW
2 0 0 5-
2 0 0 5 - 2 0 1 5
W WWWW W
W W W
WW
HAT
W W W
WW
HAT HO
W W W
WW
HAT HO HEN
W W W
WW
HAT HO HEN
HY
W W W
WW
HAT HO HEN
HY HICH
W W W
WW
HAT HO HEN
HY HICH
WATCH
2 0 1 5 - 2 0 2 5
W WWWW WW
HEREW
ANTES, AS PESSOAS
PARAVAM PRA VER
OS CONTEÚDOS.
HOJE, ELAS VEEM
OS CONTEÚDOS
SEM PARAR.
TV
ANÚNCIO
OUTDOOR
RÁDIO
PDV
MERCHAN
MOBILE
ANTES, ERA
PRECISO
ESTAR EM
TODOS OS
LUGARES.
ANÚNCIO
OUTDOOR
RÁDIO
PDV
MERCHAN
TV
MOBILE
HOJE,
BASTA
ESTAR NO
LUGAR
CERTO.
=
+
EX4GERADO
>
CLICK CLICK CLICK CLICK CLICK CLICK
1995 2000 2005 2010 2015 2020• • • • •
READ READ
WATCH
READ
WATCH
LIKE
SHARE
READ
WATCH
PLAY PLAY
LIKE
SHARE
BUY
PLAY
BUY
CHAT CHAT
TOUCH
POST POST
READ
WATCH
LIKE
SHARE
BUY
PLAY
CHAT
TOUCH
POST
TOUCH
READ
WATCH
LIKE
SHARE
BUY
PLAY
CHAT
POST
WRITE WRITE WRITE WRITE WRITE WRITE
SEND SEND SEND SENDSENDSEND
BUY
CHAT
TALK TALK TALK
SHOOT SHOOT SHOOT
RECORD RECORD RECORD
ROTATE ROTATE
SCAN SCAN
TAP TAP
DRIVE?
BUILD?
BREATHE?
INTERATIVO
IMERSIVO
10 M
3 M
0,3 M
A EVOLUÇÃO DAS TELAS
0,1 M
3 M
0,3 M
0,01 M
3 M
0,3 M
0,1 M
0,01 M
0,3 M
0,1 M
( 0,001 M
E A NOSSA MISSÃO
CADA VEZ MAIS SERÁ
FAZER COM QUE AS
MARCAS ENTREM NA
CABEÇA DAS PESSOAS.
LITERALMENTE.
OBRIGADOE C O . M O L I T E R N O A F R I C A . C O M . B R

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