MMA Cannes Recap 2018 - Andrea Siqueira

1. H A V A S
BETC

2. Insights from being
one of the first ever
Creative eCommerce Juries
At Cannes Festival

3. Insight 1
HACK THE SYSTEM.
THE TRADITIONAL CUSTOMER JOURNEY IS THERE TO BE HACKED!
BUILD COMMUNITIES AND INVOLVE CONSUMERS FROM THE BEGINNING.
MICROSOFT XBOX DESIGN LAB - THE FRANCHISE MODEL
CREATIVE ECOMMERCE GP

5. Insight 2
ENCHANT THE CONSUMER
EVERY SMART RETAILER ON PLANET EARTH IS TRYING TO ACHIEVE
FRICTIONLESS RETAIL.
NIKE A/R JORDAN
CREATIVE ECOMMERCE GOLD LION

7. Insight 3
THE QUALITY OF SERVICE DICTATES
OUR OPINION OF AN EXPERIENCE.
Volvo’s mobile app is a great example of a traditional company changing its purchase
and service model to fit with millennials’ expectations
Care by Volvo app
CREATIVE ECOMMERCE GOLD LION

9. Insight 4
BRANDS CAN REPLACE GOVERNMENTS
IN TAKING AN ETHICAL LEAD.
Nike
Gold lion Outdoor
Palau Pledge
GP Titanium + GP Direct + GP Sustainable Development Goals

12. Insight 5
BE BRAVE
ENGAGE WITH POP CULTURE.
NOBLEX TV
Gold Lion for Creative eCommmerce Lion
P&G It’s a Tide Ad Campaign
GP for Film Category

15. +
MERCI