Geolocation: transforming location signals into contextual data, enabling you to deliver personalized and relevant app experiences, content, and ads to mobile users.

1. Enhance Mobile Marketing with
Location Data
VIKAS GUPTA
DIRECTOR OF MARKETING, FACTUAL
VIKAS@FACTUAL.COM |@VIKASAGUPTA

2. Location is an Incredibly Rich Signal
G E O G R A P H I C
L O C A T I O N
E X T E N D E D D A T A
3 R D P A R T Y M A P P I N G S
D E M O G R A P H I C
A U D I E N C E H I S T O R Y H E R E
C O M M O N N E X T D E S T I N A T I O N
S E A R C H E S N E A R B Y
R E C E N T P I C T U R E S N E A R B Y
E V E N T S N E A R B Y
V I S I T O R S H E R E N O W

3. THE DATA

4. QUALITY USER LOCATION DATA
+
QUALITY PLACES DATA
=
QUALITY TARGETING

6. MOST
PRECISE
LEAST
PRECISE
Methods of Obtaining Location Data

7. Not all Coordinate Data is Precise

8. Not all Coordinate Data is Accurate

12. QUALITY USER LOCATION DATA
+
QUALITY PLACES DATA
=
QUALITY TARGETING

13. APPLICATIONS

14. GEOFENCING
LOCATION BASED AUDIENCES
DYNAMIC LOCATION BASED CREATIVE
ATTRIBUTION

15. GEOFENCING
LOCATION BASED AUDIENCES
DYNAMIC LOCATION BASED CREATIVE
ATTRIBUTION

21. GEOFENCING
LOCATION BASED AUDIENCES
DYNAMIC LOCATION BASED CREATIVE
ATTRIBUTION

22. S o c c e r F i e l d
S t a r b u c k s
W h o l e F o o d s
C h u c k E
C h e e s e ’ s
S c h o o l

23. S o c c e r F i e l d
S t a r b u c k s
W h o l e F o o d s
C h u c k E
C h e e s e ’ s
S c h o o l
Mom

25. Factual Audience Segments
G E O G R A P H I C
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B E H A V I O R A L
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B R A N D A F F I N I T Y
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26. GEOFENCING
LOCATION BASED AUDIENCES
DYNAMIC LOCATION BASED CREATIVE
ATTRIBUTION

29. GEOFENCING
LOCATION BASED AUDIENCES
DYNAMIC LOCATION BASED CREATIVE
ATTRIBUTION

31. FACTUAL

33. THANK YOU
VIKAS GUPTA
DIRECTOR OF MARKETING
VIKAS@FACTUAL.COM |@VIKASAGUPTA