The document discusses blogging as a type of social media where people can share their news, daily lives, hobbies, children and more through regular blog posts. It provides examples of popular blogs like Julie Powell's blog where she documented cooking every recipe from Julia Child's cookbook and Heather Armstrong's blog Dooce where she shares about her life, depression, and relationships. The document then gives tips for getting started with blogging by choosing a free platform like Blogger or WordPress, setting up basic pages and features, and getting visitors by sharing the blog on social networks and commenting on other blogs.