1. McDonald’s Raising the Bar of
Success
By Dennis Naber

2. McDonald’s History
 Leading food service
organization in the world
 Started out as a small
drive through in 1948
 Founded by two
brothers Dick and Mac
McDonald
 Raymond Kroc the “true
founder” of McDonald’s

3. More History
 Kroc was interested in  In 1961 Kroc bought out
multimixers which are the brothers
like today’s milkshake  By the late 60’s
 The McDonald brothers McDonald’s expanded
were running 8 mixers in outside of the United
their “hamburger joint” States
 Kroc saw a niche in the  In 1994 there were
market and encouraged 23,000 McDonald’s
brothers to expand restaurants in 110
countries

4. Hamburger University
 Created to ensure the
professionalism is taught to
each of its managers
 Seven Campuses all around
the world
 Course material is available in
28 different languages
 Designed for restaurant
managers, prospective
owners/operators,
established owners and
regional mid-managers

5. Hamburger University
 Help develop general
management skills
 Strong on people practices
and leadership, specialized
skills needed to operate safe,
customer-friendly and cost
effective restaurants
 Only restaurant to have
credentials with the American
Council of Education (ACE)
 Can receive college credits
towards a 2 or 4 year degree
with credits from HU

6. Employment Opportunities
 First level of Employment: Crew/Crew Trainer, must have Certificate II in
Retail Operations
 Second Level of Employment: Crew Chief/Area Coordinator, must have a
Certificate III in Retail Supervision
 Third Level of Employment: Shift Assistant, must have a Certificate III in
Retail Supervision
 Fourth Level of Employment: Trainee/Swing/Part-time Manager, must have
a Certificate Level III in Retail Supervision
 Fifth Level of Employment: Second Assistant, must have a Certificate IV in
Retail Management
 Sixth Level of Employment: First Assistant, must have a Diploma of Retail
Management
 Seventh Level of Employment: Restaurant Manager, must have an Advanced
Diploma of Management
 Beyond: Any level within the corporation outside of the restaurant

7. Key Employee Points within the
Performance Expectations
 Strives to delight
customers
 Takes initiative and
ownership
 Consistently follows
standards
 Demonstrates and
promotes teamwork

8. Responsible Corporate Stewardship
 We always keep the customer in mind
 We seek opportunity for leadership in our
industry where we believe we can make a
significant difference
 We seek to learn from experts
 We seek ongoing improvement
 We seek to continually collaborate, whether with
our owner/operators and suppliers or outside
organizations

9. Employment Satisfaction
 Prides itself in high
employee satisfaction.
 “We view compensation
as the total value of the
wages, incentive
payments and benefits an
employee receive by
virtue of his/her under
the Arches (Corporate
Responsibility Report).”

10. Employment Compensation
 McDonald’s training program strives for success
in all of its employees
 “Rewarding outstanding work and providing
competitive compensation packages extend to
restaurant employees at all levels”
 Along with having a great pay scale and
compensation plan, employees are also
considered for health care services

11. Employment Compensation
 Within the U.S. employees at the managerial
have a few different options of different health
care services
 When crew member become eligible they also
have a choice of health care insurance plans
 Annual benefits vary according to how the
employee contributes and the number of
members within the family that are covered

12. Goals and Mission Statement
 “McDonald’s mission is to be our customer’s
favorite place and way to eat-with inspired
people who delight each customer with
unmatched quality, service, cleanliness and value
every time.”

13. Goals
 Add choice to our menu, particularly new choices for kids and
more fruit and vegetable items
 Increase employee awareness of balanced, active lifestyles
through education and training programs on food quality,
nutrition and fitness
 Explore new ways to deliver nutrition and balanced, active
lifestyle information to our customers
 Champion programs that bring fun, practical physical activity
options to people’s everyday lives-focusing particularly on
walking
 Demonstrate leadership in our marketing and communications
practices with our customers

14. Conclusion
 McDonald’s has changed and
developed over time into a
powerful franchise.
 Has major impacts on the
community and the people
within that community
 Great employee relations and
the company does its best to
maintain employee
satisfaction