MMCG LLC CATI CENTER

1. Introduction of the CATI center
Prepared by :
Your business spirit…

2. 2MMCG - CATI
What is CATI ?
• CATI stands Computer Assisted Telephone
Interviewing for.
• Just as computers have replaced the clip board
and questionnaire in face-to-face fieldwork, CATI
has replaced traditional telephone interviews.
• Here are some of the advantages of CATI:
− Implementation of survey WITHIN SHORT PERIOD
OF TIME
− SAVES COSTS
− COLLECTION OF ACCURATE AND REALISTIC DATA
per data entry software
− Coverage of ALL URBAN AND RURAL SETTLEMENTS
WITH MOBILE PHONE NETWORK
− DATA COLLECTION NOT RESTRICTED BY TIME
AND GEOSPATIAL LIMITS

3. 3MMCG - CATI
SINGAPOREAN MADE hardware equipment, INDIA software
program
Capacity and technical potential of
CATI
POWERFUL server
Can dial simultaneously in 32 CHANNELS
RELIABLE protection of data
HIGH QUALITY calls
– High quality compression and storage
Ability to receive call and make calls IN 7 DAYS AND 24
HOURS
AUTOMATED system
– Automated system for receiving call and making
outbound calls

4. 4MMCG - CATI
Advantages of CATI interview of
MMCG
SPECIALIZED SOFTWARE PROGRAM CALL CENTER
• Specialized Call center software program can make all audio recording of all
interviews. This allows to review each interview during the process or after
completionof interview. This allows bettermonitoring of survey data collection.
TEAM WITH 12 YEARS OF EXPERIENCE
• We will conduct your survey based on our 12 year experience and professional
researchteam will formulate your questionnaire and processthe survey data.
REPRESENTATIVE SAMPLING
• Statistically representative sampling will be made using panel with database of
active phone services subscribers in all rural area and urban settlements of
Mongolia .

5. 5MMCG - CATI
Advantages of CATI interview of
MMCG
ACCURACY OF DATA ENTRY PROCESS
• Specialized data entry software.Functions such as Skipping, Rotating of the
survey data collection and entry process will be made automatically. Can make
logical and other reviews of the survey data.
THE SURVEY REPORT WILL BE EXPRESSED THROUGH INFOGRAPHIC
PRESENTATIONS
• The survey report will be made in easy-to-use format infographic presentations
that includes key conclusions and findings of the survey using that saves time of
business entrepreneurs and not boring long texts.
NOT RESTRICTED BY TIME AND GEOSPATIAL LIMITATIONS
• Can simultaneously reach all areas of Mongolia including capital city, its 9
districts, 152 sub districts and 21 rural provinces and 330 rural settlements and
other areas with mobile phone services coverage and collect data within short
period of time.
• Can take telephone survey from neighboring countries and other countries of the
world.

6. 6MMCG - CATI
Services of MMCG CATI
• In addition to our main research products, we are offering short
term research products that can be developed utilizing our highly
professional team and advanced technology and software programs.
CRM POST SALES-MONITORING
• Measure satisfaction level of customers regarding purchased products and
services
BUSINESSES
MEASURE RESULTS OF PROMOTIONAL PROGRAMS
• Measure effectiveness of promotionalprograms implementedby businesses
MONITORING OF ADVERTISING CAMPAIGNS
• Measure % of customers that are reached by advertising campaign and its
impacts

7. 7MMCG - CATI
Services of MMCG CATI
MONITORING OF PUBLIC SERVICES AND POLITICS
• Whether improvement of public services to increase public satisfaction and
availability is effective and how it is liked by public etc.
• Whether government decisions and measures reaching public and whether it is
liked or not and measure its impacts etc.
GOVERNMENT ORGANIZATIONS
RATING OF POLITICAL PARTIES AND POLITICIANS
• Measure public impact and coverage of actions of political parties, forces and
government
• Timely measurement of election campaign and PR campaign impacts and its
improvement

8. 8MMCG - CATI
ХЭМЖИЖ ЧАДВАЛ УДИРДАЖ ЧАДНА, УДИРДАЖ ЧАДВАЛ ТА АМЖИЛТАНД ХҮРЧ ЧАДНА.
#1 Business research company
in Mongolia