This document outlines the user experience (UX) design process as a journey with several key steps: 1) Researching customers, brands, visions, and competitors to understand needs. 2) Developing insights like personas and user stories/journeys. 3) Creating concepts like mockups, prototypes, and interactions. 4) Designing the user interface and coding temporary versions. 5) Shipping and testing designs with real users and clients using analytics and A/B testing to refine the experience. The goal is to achieve business goals by providing a great experience for users.

1. UX in Action
A journey for a successful User Experience
for your product
Mahmoud Metwally
Senior UI/UX Designer

2. We will walk through,
What’s User eXperience & who’s the UXD?
What’s the benefits of UX?
UX Journey
Ship & Test
Factors for good User Experience

3. User Experience
Simple, Understand your user

4. User Experience Designer
Your Product Hero!

5. What’s the benefits?
Achieve your business goals with a great
experience for your clients/users

6. The next questions is
‫ده‬ ‫السؤال‬ ‫سألتني‬ ‫انك‬ ‫سعيد‬ ‫أنا‬
HOW?

7. The UX Processes, No it’s
a journey

8. The UX Journey
1st, Research
- Customers?
- Brand?
- Vision?
- Competitors?

9. The UX Journey
2nd, Insights
- Personas
- User Stories/journey

10. The UX Journey
Persona
Is to know who are the characteristics of your clients/users
and how they will behave on your website step by step
Their Environment - Their Mentality - Their Motivation

11. The UX Journey
User Stories
Sketching the full journey for each function of the product,
This will help you to well organise your elements in page or
the screen and define the priority of your functions.
* Information Architecture Designer

12. The UX Journey
3rd, Concept
- Mockups
- Prototypes & interactions
- Explore options
- Refine ideas
* Interactions Designer

13. The UX Journey
4th, Design
- Design the UI
- Code Temp.

14. Ship it and Test with real
users & Clients

15. Ship it and Test with real
users & Clients
Google Analytics A/B Testing
You are tracking by simple scripts
From where the user comes to my
app?
What’s the OS, Browser, device name
and also the screen resolution.
The time the user spend in every
process
You have 2 Ideas (A&B) and you need to
test with real user and find which one
gain a lot of attractions and achieve
your goals

16. Is this the End of the
journey?

17. Factors for good User
Experience
Usability
If a user cannot use a site (i.e. site is down,
links broken, next to no content, error
messages), then the site as instantly failed
the user and their experience.
Accessibility
Response time/load time, browser
capabilities, device compatibility also rank
high on ensuring a site is accessible to all.
Findability
The site itself and the content the site
displays should be easy to find for users
Credibility & Trust
Users need to know that the information they
are presented is accurate, truthful and from a
reliable source.

18. Any Questions?

19. UX in Action
A journey for a successful User Experience
for your product
Mahmoud Metwally
Senior UI/UX Designer