How Social Media Data Can Be Useful in 2015

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In the era of digital marketing, social media data can help you to keep your fingers on the pulse of what is important to your customer. Social media data can help you to identify your customer’s need.Here are Some Brownie Chips of Social Media Data Soup That Can Help You to Build a Better Brand and Get Better ROI.

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The DialogSummit is an important conference on data driven marketing and email marketing. Featuring two language tracks - English and German - you can meet acknowledged email marketing and data driven marketing experts such as Dietmar Dahmen, Kath Pay, Michael Leander, Dela Quist, Jordie van Rijn, Tamara Gielen, Gregor Wolf, Dr. Torsten Schwarz and many, many others. It takes place in Frankfurt, Germany on 3rd May 2016. The day before you can attend a data driven marketing masterclass in English and several email marketing workshops in German. More here http://www.dialogsummit.de

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One of the most important areas for any marketer to get right is data! Data is a fundamental tool and content driver. Data is the fuel that powers any contextual marketing engine and is like a premium gasoline when it comes to email. Yet, our report reveals 40% of respondents say they are at migraine level ‘struggling with multiple data sources’. 41% of respondents also experienced migraine level pain trying to track customers on different channels and devices. Some cannot even identify when a customer has made a purchase, let alone anything more sophisticated. This Slideshare uncovers where and why marketers struggle with data and the best ways to overcome the most common data challenges.

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