Moosa Hemani is a SEO
consultant, search blogger, a
link builder, who now offers
highly professional, and ethical
search engine optimization
services, to help my clients get
better business visibility and
growth through online channels.

 An effective marketing strategy can do so much as
attract your target audience to visit your website
but if the website itself doesn’t appeal to
them, your marketing strategy has not done the
job.
 When a user visits a website (especially in case of
ecommerce websites), there are several things to
consider to help the visitor in making the buying
decision.

Today in my post, I am going to discuss what things
ecommerce business owners should consider as
important, rather than only focusing marketing channels
like PPC, SEO, email marketing, etc.
Here are some of the areas where businesses should focus
on by investing their time and money in order to increase
the overall conversion rate.

Google is also considering website speed as its
ranking signal so if the website takes longer time
than usual to render the page, chances are that you
will see a dip in your SERP rankings. Other than the
Google factor, from the customer’s point of view
people tends to stick to the site that responds
quickly.

According to a research by Barry Ritholtz, site speed plays a vital
role in the customer’s buying decision, whether he wants to makes
the purchase from your website or he wants to switch to some
other website.
According to Barry, 80% of them will never come back to the site
so chances are you might lose a potential customer just because of
the site speed.

Here are the following things you can do at your
end to fix this problem:
 Expires headers tells the browser if a website needs to be
requested from the source or if it can be fetched from the
browser’s cache.
 Use CDN for images and other heavy content.
 Minimize the redirections as this takes time.
 Minifying your code will result in a page with less KBs which
leads to a page that can easily load faster.

These are few ideas that you can use to fix the site speed and
allow the visitors on your website to continue their journey on
the website. In order to learn how to speed up your site, this
post from The Moz Blog is highly recommended.
 Website Design
 Product Reviews
 Checkout Page Problems
 Coupons and Deals
 Shipping
 Payment and Security

There are few things you can do to create a better design
that converts:
 Make your design mobile friendly, as there a lot more people search
and shop using their smart phones.
 Try to go with a flat design. Almost all ecommerce businesses are
doing this from Apple to a store that offers furniture online.
 The use of colors should encourage the user to stay on the website.
There are actually tons of different ideas that can help
you create a design that help visitors to stay and continue
their journey on your website.

 Absence of product reviews causes a potential buyer to move
towards the competitor and buy! It is very important for a
website to have product reviews, especially on review websites
like Yelp, Google Places, etc.
 Online customers have tons and literally tons of choices when
buying online, that is why it is very important to grab their
attention.
 It is important to have multiple reviews from different happy
clients so that people can trust you more and make purchase
decisions in your favor.

According to a report, 85% of customers read online
reviews about the website before making a purchase.

Here the following tips to deal with product reviews:
 Get yourself listed on famous websites.
 Encourage your happy customers to write a positive review for
you on different review websites.
 You can always try different tactics.
There are multiple tactics businesses use to encourage their happy
customers to share their experience online.

This is a very common problem ecommerce website
face, regardless of niche they belong to.
People enter the website, visit different areas and
categories and then finally select a product they are
interested in buying. Upon purchase they tend to
bounce from the checkout page and that is because of
the un-optimized checkout page.

On average around 67% of the buyers leaves the website from the
checkout page and there are multiple reasons why they do that!

Here are a few steps you can take to reduce this
problem up to zero percent:
 Try to make your checkout process quick and short.
 Give an option to make a purchase without registration.
 Do not come up with hidden charges in the checkout section
 Be transparent by displaying your phone numbers and other
contact details.
 State a clear delivery details and privacy policy.
Try to optimize your checkout process the way
your customers want.

Coupons and deals have a great impact on sales.
Customers usually search for coupons and deals
websites to see if the product they are planning to buy is
available on discount and then go to that website
accordingly. If you have coupons and deal available you
will have more chances for the visitor to convert over
your competitors.

Studies say that coupons and deals can increase
customer satisfaction up to 4%.

Here are few things you can do by using coupons and
discounts to benefit your business as well as your
customers:
 Try to add coupons and get it published on websites.
 Adding discount coupons on your website is also a good option.
 You can also add discount coupons and deals within your email
shoots as well.
According to a study, 57% of people tend to buy
products with discount coupons as after discount it
comes within their budget.

Around 59% of customers consider shipping as
important when making a purchase decision. If
you are charging extra shipping cost than
normal, chances are your customer will move
towards your competitors and buy from them.

Not many people are considering same day delivery as important
but if you are going to charge extra delivery charges them the
normal market rate, chances are your customers will bounce
instead of buying from you!

Here are some tips that can help you fix this issue:
 Simple, do not charge more delivery charges than normal.
 Free delivery option on certain amount of purchase
encourages buyers to buy more.
 Same day delivery is not that important but sticking to the
date you have given is very important.
If you can offer this option on shipping you have a
good chance to convert your visitors in to
customers.

Customers pay from their own pockets so this
is very obvious that they need to care about
security with regards to payments. Payment
options have an impact on sales as well
because people tend to purchase more from
the website that offer more than one payment
options.

Around 80% or more people feel safer when they see trustworthy
card logos on a website, which is usually displayed by almost all
ecommerce stores. Around 40% of the customers will feel more
confident when they see more than one payment option available.

SEO and digital marketing is one thing, but
if you are generating low revenue digital
marketing is not always to blame.
A good digital marketing strategy and
website (developed according to customers’
behavior) can create a win-win situation for
customers, as well as for your business.

Customer Psychology and Ecommerce Stores by
Moosa Hemani.
http://www.setalks.com/customer-psychology-
and-ecommerce-stores
Contact :
http://www.setalks.com