The secret to social media success is not doing it all, but doing it right. Of the over 200 social networks available today, how do you figure out which is best for your business? In this class we will cover the top 6 social media networks and the factors you need to consider in choosing the right networks for your business. Danielle Miller is a Social Media Expert and Founder of Miller Media Management. She specializes in authentically marketing small businesses on social media. After analyzing nearly a decade's worth of trends, she has developed strategic solutions that attract loyal customers.

1. How to Choose the Best
For Your Business
Presented by
Social Networks

2. OVERVIEW
Setting Goals
Common Social Media Goals, Goal Setting Basics, Examples
Know Your Company
Mission, Strengths, Time, Budget
Know Your Customers
Demographics, Habits, Preferences
6 Social Networks
Facebook, Twitter, Pinterest, Google+, LinkedIn, YouTube
mmmsocialmedia.com

3. Top Social Media Goals
Relationship Building - Grow and nourish communities of
warm leads. Build authority, trust, and confidence.
Brand Exposure - Build brand awareness through networking
and link sharing to drive traffic to your website.
Customer Service - Respond to conversations already going
on about your industry, your competitors, and your business.
Data Collection - Using social networking to have
discussions with your customers and get to know them
better.
mmmsocialmedia.com

4. Goal Setting Basics
SMART - Specific, Measurable, Achievable, Realistic, Timely
➔ Which of the top 4 goals are you targeting?
➔ What change are you trying to create?
➔ Can you quantify the change?
➔ What is your deadline?
Benchmarks
➔ Your competition
➔ Your industry
➔ Your company history
mmmsocialmedia.com

5. Don’t
“Increase email list sign
ups through social media
channels by 100 names by
January 30, 2013.”
“Increase website traffic
referred from Facebook by
25% by June 1, 2014.”
Do
“Get more likes.”
“Post twice a day everyday
for 1 month.”
“Get retweeted.”
“Create 5 pin boards.”
Example Goals
mmmsocialmedia.com

6. Know Your Company
Mission - Why do you what you do? What are the long term
effects you’d like to create?
Strengths - Consider the resources you have to share. Are
they images, text, audio, video, or some combination? What
activities energize you? What activities drain you?
Time - Consider the time it will take to create the content
appropriate for each network.
Budget - Organically break into markets or buy your way in
to speed up the process.
mmmsocialmedia.com

7. Know Your Customers
Demographic View - Age, gender, location, income, and
education level can all be good indicators for choosing the
best network for your business.
Habits/Personality - How frequently do your customers go
online? How much time do they have for browsing content?
Which networks are your customers already using?
Learning Preference - Do you customers have a preference
when it comes to content? Certain networks allow for variety
while others require images or videos.
mmmsocialmedia.com

9. Data provided by AddShoppers which relies on tracking code embedded on thousands of retailers' websites worldwide to
determine whether sales revenue can be attributed to a referral from a social media site. Source: http://www.
businessinsider.com/twitter-and-pinterest-in-social-commerce-2013-10#ixzz2jBMbg4ft
mmmsocialmedia.com

10. mmmsocialmedia.com

11. 1,260,000,000
Unique Monthly Visitors: 1 Billion
1,000,000,000
409
Average Monthly Time: 409 Minutes
Dominant Demographic: Men, 18-25.
Good to Know:
★ 15 Million Facebook Business Pages
★ 751 Million Mobile Users
★ All content welcomed, images and videos are encouraged.
Key Actions:
★ Create a Business Page
★ Likes, Shares, Comments
★ Join Groups, Like Pages as Your Page mmmsocialmedia.com

12. 500,000,000
Unique Monthly Visitors: 250,000,000
250,000,000
89
Average Monthly Time: 89 Minutes
Dominant Demographic: Women, 26-34
Good to Know:
★ 43% Tweet on Mobile
★ 55% of Users are 35 or older
Key Actions:
★ Retweet, Favorite, Mention @mmmsocialmedia
★ #Hashtags
★ Twitter Lists
mmmsocialmedia.com

13. 343,000,000
Unique Monthly Visitors: 65,000,000
65,000,000
3
Average Monthly Time: 3 Minutes
Dominant Demographic: Men, 26-34
Good to Know:
★ Posts are Searchable (SEO)
★ Over 50,000 Communities
Key Actions:
★ Create a Business Page
★ +1, Comment, Add to Circle/Follow
★ Join Communities
mmmsocialmedia.com

14. 238,000,000
Unique Monthly Visitors: 110,000,000
110,000,000
21
Average Monthly Time: 21 Minutes
Dominant Demographic: Men, 26-34
Good to Know:
★ 3 Million Business Pages
★ 1.5 Million Groups
Key Actions:
★ Create a Business Page
★ Connect, Endorse, Recommend
★ Join Groups
mmmsocialmedia.com

15. 70,000,000
Unique Monthly Visitors: 85,000,000
85,500,000
409
Average Monthly Time: 409 Minutes
Dominant Demographic: Women, 26-44
Good to Know:
★ 4th Largest Traffic Source in the World
★ Generates more revenue per click
Key Actions:
★ Open a Business Account for access to analytics
★ Pin, Repin, Like, Send
★ Join Group Boards
mmmsocialmedia.com

16. 1,000,000,000
Unique Monthly Visitors: 1 Billion
1,000,000,000
Good to Know:
★ Number 2 search engine in the world
★ 4 Billion hours of video viewed daily
★ 1 hour of video is uploaded to YouTube every second
★ YouTube mobile gets over 600 million views a day
★ Nearly 1 of every 2 people on the Internet visits YouTube
Key Actions:
★ Create a Channel/Profile
★ Views, Like, Comment
mmmsocialmedia.com

17. SUMMARY
Set Goals
Why are you using social media for marketing?
What results will you track?
Know Your Company
What content assets does your business have?
Know Your Customers
Where are your customers?
What transformation are you promising?
Choose Social Networks
Start with 1 primary and 1 secondary
mmmsocialmedia.com

19. The End
For more social media and business marketing
presentations, check out our page at slideshare.
net/mmmsocialmedia.
Connect with us for convenient and useful tips:
mmmsocialmedia.com

20. Unique Monthly Visitors
http://www.ebizmba.com/articles/social-networking-websites
Time Spent on Site
http://www.mediabistro.com/alltwitter/social-media-users_b22556
YouTube Facts - http://www.jeffbullas.com/2012/05/23/35-mind-numbing-youtube-
facts-figures-and-statistics-infographic/#MhIeBoOzMkocs28a.99
Social Share E-Commerce Information
http://www.businessinsider.com/twitter-and-pinterest-in-social-commerce-2013-
10#ixzz2jBMbg4ft
mmmsocialmedia.com