This presentation was used in my undergraduate marketing research class to present our research findings to our client. We used SPSS software to analyze or data.

1. Faculty Tool OR Student Weapon
Andrea Gonzalez • Marissa Mumford • Ashley Novak • Marc Peretzman

2. Introduction
What are Student Perception Surveys?
How are they used?
Why are they important?

3. Purpose
Assess the faculty perceptions of the online student
evaluations.
Gain Understanding
Specify Patterns
Gain Insight

4. Objectives
1. Professor Qualities
2. Valid Measure of Effectiveness
3. Survey’s Importance in Determining
Professional Future
4. Reminder Strategies and Incentives
5. Pressure from Administration

5. Secondary Research

6. Secondary Research
Teacher Proficiency
Response Rates
Accuracy/Validity

7. Methodology
Interviews
3 Colleges Tenured vs. Non-Tenured
Survey Design
Structured Undisguised
Distribution
Population Sample Frame

8. Key Results

9. Population Demographics

10. Population Demographics

11. Teaching Qualities
Faculty Perceptions on the Qualities
Students Value
Fairness in overall grading
Communication with students
Caring for the success of the student
Understanding of students needs Standard Deviation
Mean
Knowledge of the subject
Availability for help outside of class
Experience in the workforce
.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00

12. Teaching Effectiveness
I believe students feel surveys
are important in gauging teacher
effectiveness
Surveys are a one good
representation of my teaching Std. Deviation
effectiveness in the classroom Mean
I feel students take teacher
surveys seriously
0 0.5 1 1.5 2 2.5 3 3.5

13. Effectiveness
"Surveys are a Good Representation of my Teaching
Effectiveness in the Classroom"
80.0%
70.0%
60.0%
50.0%
Axis Title
40.0%
30.0%
20.0%
10.0%
.0%
Strongly
Disagree Neutral Agree Strongly Agree
Disagree
Assistant 13.0% 4.3% 17.4% 60.9% 4.3%
Associate 20.0% .0% 20.0% 46.7% 13.3%
Full 33.3% 11.1% 22.2% 11.1% 22.2%
Adjunct .0% .0% 14.3% 71.4% 14.3%
Total 19.0% 4.8% 19.0% 47.6% 9.5%

14. Tenure
Surveys Heavily Impact my Future at The University
of Tampa
45.00%
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
Strongly
Disagree Neutral Agree Strongly Agree
Disagree
Tenure 6.90% 27.59% 13.79% 34.48% 17.24%
Non-Tenured 0% 11.76% 14.71% 41.18% 32.35%
Total 3.17% 19.05% 14.29% 38.10% 25.40%

15. Incentives and Announcements
Pressure from administration
leads me to use incentives for
better response rates
Std. Deviation
Mean
Pressure from students lead me
to use incentives
.00 .50 1.00 1.50 2.00 2.50 3.00
Social Sciences, *College of
College of Mathematics & Natural and Arts and
Dimension Business Education Health Sciences Letters
In class verbal announcement 91.89% 93.75% 85.71% 100%
Paper handout 8.11% 0% 0% 0%
Email 27.03% 12.50% 28.57% 33.33%
Posted to Blackboard 40.54% 12.50% 5.88% 0%
Not announced 5.41% 6.25% 5.88% 0%
Other 10.81% 6.25% 0% 0%

16. Conclusion

17. Conclusions
Teaching Qualities
Teaching Effectiveness
Professional Future
Announcements
Incentives

18. Recommendations
 Use different evaluation methods in order to better gauge
teacher effectiveness
 Personal evaluations
 Class-room observations
 Student Perception Surveys
 Increase professor understanding of the benefits of high survey
response rates
 Conduct a future study to find of what types of incentives and
announcements work in increasing response rates
 Provide professors with a response rate goal range and notify
them with their response rate at the completion of the semester

19. Limitations
 Low response rates
 College of Natural and Health Sciences
 College of Arts and Letters
 Distribution Process
 Need for Previous Years Response Rates
 Question Design

20. We Owe You One…..