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Hays salary guide 2014 australia new zealand
1. KEEP TRACK OF
THE TRENDS
INSIGHTS FROM
THE EXPERTS
The 2014 Hays Salary Guide: Salary & Recruiting Trends
2. GET READY
FOR THE HIRING
TURNAROUNDRecent business surveys and jobs advertising data have
all pointed to a turnaround in hiring. After a few bumpy
years and the fading of the mining investment boom, it
seems that employers now feel more positive about
hiring in 2014-15. But as recruitment activity increases,
that old threat of a skills shortage again looms.
It’s quite a paradox; for some job functions there is still
a surplus of candidates yet in others, often those that
require highly-skilled and experienced professionals,
there is a shortage of suitable talent.
While this can cause obvious and understandable
frustration amongst sections of the talent pool, those with the skills in demand
are again starting to receive multiple offers and even counter offers.
But despite this, in most cases base salaries remain stable. This is unsurprising given
that cost pressure and the desire to do more with less remain dominant concerns.
So too does the need for a flexible workforce, although permanent job numbers
are starting to rise for highly-skilled candidates as employers want to secure
skills they cannot do without.
When the pressure is on to hire great people, it’s easy to make the mistake of
bringing in the right skills above the right culture fit. Getting the hiring right will make
retaining and developing great people much easier, which is why ongoing candidate
engagement is so important to us at Hays. The relationships we build with both our
candidates and clients mean that we see the whole picture – from all angles.
With candidate confidence returning it will be more likely that candidates are willing
to move in the next 12 months. Why not talk to us when you are next looking to
access the most comprehensive, current and global network of talent?
Nick Deligiannis
Managing Director, Hays Australia & New Zealand
THANK YOU
Hays would like to express our gratitude to all those organisations that participated in our
online survey and provided such invaluable feedback, which we feel has contributed to
making this the most accurate and up to date survey of its kind in Australia and New
Zealand. This year’s results are based on a survey of more than 2,500 employers. A list of
all contributors who kindly gave their permission to be named as participants can be
found on our website.
This Guide is reproduced in full in PDF format and can be requested from our website –
hays.com.au and hays.net.nz
FEEDBACK
We welcome any feedback or comments regarding this guide whether positive or
negative to ensure that it continues to be relevant to Australian and New Zealand
organisations across all industries. Please address any suggestions to your local
Hays office or to: Hays, Level 11, Chifley Tower, 2 Chifley Square, Sydney NSW 2000.
E: salaryguide@hays.com.au
DISCLAIMER
The Hays Salary Guide is representative of a value added service to our clients,
prospective clients and candidates. Whilst every care is taken in the collection and
compilation of data, the guide is interpretive and indicative, not conclusive.
Therefore information should be used as a guideline only and should not be reproduced
in total or by section without written prior permission from Hays.
2014 Hays Salary Guide | 3
3. 4 | 2014 Hays Salary Guide
MARKETOVERVIEW&TRENDS
THE SKILLS
SHORTAGE
CHALLENGE
ARE YOUR
PLANS IN
PLACE?
4. 2014 Hays Salary Guide | 5
As part of our Hays Salary Guide, every year we survey
employers to gather their views on salary policy, recruitment
trends and economic outlook. This year’s insights reveal an
environment where 41% see a more positive economic outlook
on the horizon. 66% expect their levels of business activity
to increase in the year ahead, and 63% have already seen
an increase in business activity over the 12 months prior to
the survey. Perhaps that is why overtime increased in 31% of
organisations over the same period.
This supports an emerging trend; the desire to do more with less. So too
does the focus on curbing costs, which salaries were not immune from.
Of the total employer group, 9% have no plans to increase salaries in
the 12 months ahead (up from 8% last year) and 12% did not award any
increases in their last review, also up 1% year-on-year.
When they next review, a massive 64% of employers plan salary
increases of less than 3%, up from 57% last year. And while 27% of
employers offered increases between 3 and 6% when they last reviewed,
only 24% will do so when they next review.
There are few instances of generous salary increases; just 4% of
employers increased salaries by more than 6% in their last review, and 3%
intend to do so in their next review. Clearly, large salary increases will not
be bountiful in 2014-2015.
Candidates have slightly higher expectations for their next salary
increase. When asked, 12% expect an increase above 6% and 27% expect
an increase between 3 and 6%. Almost half (48%) expect to receive an
increase of less than 3% while the final 13% expect no increase in their
next review.
When asked about permanent headcount over the next 12 months, 34%
of surveyed employers say it will increase, 51% say it will remain the same
and 15% will make decreases. Reflecting on the past 12 months, 34% of
employers increased permanent headcount, 43% kept it on hold and 23%
decreased numbers.
Of those employers planning to hire, 79% say the roles will be full-time
(down from 83% in 2013), 25% will increase their use of temporary/
contract staff (up from 17% in 2013), 16% plan more part-time staff
(20% in 2013) and 15% more casual staff (14% in 2013).
By sector, 56% of employers predict permanent headcount growth in their
marketing department. In addition, 42% expect to increase headcount in their
engineering and operational management departments, while 37% will increase
their information technology and sales headcounts. Headcounts in project
management (35%) and human resources (31%) departments will also rise.
A large 62% of employers intend to keep their accountancy and finance
headcount unchanged, while 24% plan increases.
As an indicator of the preference for a flexible workforce, 21% of
employers now use temporary and contract staff on an ongoing basis,
up from 19% last year. And while 71% expect their use of temporary and
contract staff to remain the same, 16% said it will increase.
In terms of skills shortages, 58% of those surveyed said that the
effectiveness of their operations would be impacted by not finding the
right skills for their business. In skill-short areas, 64% of employers would
consider employing or sponsoring a qualified overseas candidate.
The largest area of skills shortage appears to be junior to mid
management talent in both operations and accountancy and finance.
This is followed by junior to mid management talent for technical, sales
and marketing, IT and engineering roles.
When it comes to attracting the best candidates, 37% of employers said
career path and development was the most critical, although only 9% say
their organisation is publicly perceived as offering such opportunities.
Furthermore 42% said it is an individual’s ‘fit’ with the company’s vision,
culture and values that has the greatest impact on their employment
brand, but only 23% said they are perceived as getting this right. 60%
said their organisation has a diversity policy for hiring new staff.
5. 6 | 2014 Hays Salary Guide
SALARY INCREASES
MARKETOVERVIEW&TRENDS:SALARYPOLICY
1. Average % increases from last reviews: across all industries
For specific industries:
12%Nil
57%Less than 3%
27%From 3% to 6%
3%From 6% to 10%
1%More than 10%
Advertising & Media
Construction, Property & Engineering
Financial Services
Hospitality, Travel & Entertainment
IT & Telecommunications
Manufacturing
Professional Services
Public Sector
Retail
Transport & Distribution
Other
15
22
9
10
13
11
14
8
10
8
10
55
47
51
67
54
61
46
63
70
62
62
20 10
25
34
23
26
25
31
28
17
29
25
4
4
6
2
6
1
3
2
2
1
1
23
Resources & Mining
52 23
2
3
1
3
1
6. 2014 Hays Salary Guide | 7
SALARY INCREASES
2. When you next review, by what percentage do you intend to increase salaries? across all industries
For specific industries:
9%Nil
64%Less than 3%
24%From 3% to 6%
2%From 6% to 10%
1%More than 10%
Advertising & Media
Construction, Property & Engineering
Financial Services
Hospitality, Travel & Entertainment
IT & Telecommunications
Manufacturing
Professional Services
Public Sector
Retail
Transport & Distribution
Other
5
11
7
4
12
9
5
12
60
64
54
77
58
66
519
709
79
62
709
25 10
22
35
17
2
24
23
Resources & Mining
18 62 20
32
21
15
24
20
2
4
6
11
8
1
1
1
11
7. 8 | 2014 Hays Salary Guide
MARKETOVERVIEW&TRENDS:SALARYPOLICY&RECRUITMENTTRENDS
CANDIDATE SALARY EXPECTATIONS
In a separate survey we also asked our candidates what their expected salary increases were
In your next review, what percentage increase do you expect to receive? across all industries
For specific industries:
13%Nil
48%Less than 3%
27%From 3% to 6%
8%From 6% to 10%
4%More than 10%
Advertising & Media
Construction, Property & Engineering
Financial Services
Hospitality, Travel & Entertainment
IT & Telecommunications
Manufacturing
Professional Services
Public Sector
Retail
Transport & Distribution
Other
9
14
10
10
22
10
36
40
51
60
35
58
53
56
16
6
57
50
49
9
6
17
55
27
22 8 9
30
29
26
17
25
11
13
28
25 13 6
28
4
4
2
2
13 6
7 7
33
Resources & Mining
18 38 32 9
3
3
8. 2014 Hays Salary Guide | 9
BENEFITS
STAFFING
3. Does your company offer flexible salary packaging?
Of those who answered yes, the following benefits were indicated as being commonly offered to...
All employees More than 50% Less than 50% Few employees
Car 15% 7% 23% 55%
Bonuses 30% 15% 20% 35%
Private health insurance 38% 5% 7% 50%
Parking 32% 13% 18% 37%
Salary sacrifice 55% 9% 12% 24%
Above mandatory superannuation 42% 6% 7% 45%
Private expenses 12% 5% 12% 71%
Other 31% 6% 8% 55%
78%YES
22%NO
4. Over the last 12 months, have permanent staff levels in your department... across all departments
23%
Decreased
43%
Remained the same
34%
Increased
For specific departments:
Accountancy & Finance
Distribution
Engineering
Human Resources
Information Technology
Marketing
Operational Management
Project Management
Purchasing/Procurement
Sales
18
10
31
20
29
31
26
33
31
23
54
71
30
43
31
33
39
30
46
46
28
19
39
37
40
36
35
37
23
31
9. 10 | 2014 Hays Salary Guide
MARKETOVERVIEW&TRENDS:RECRUITMENTTRENDS
STAFFING
5. Over the coming year, do you expect permanent staff levels to... across all departments
For specific departments:
6. If you expect staffing levels to increase, please specify how:
Note: Multiple choices permitted.
Full time/
permanent staff
79%
Temporary/
contractors
(through an employment
consultancy)
25%
Employment
of casual staff
(on your payroll)
15%
Employment of
part-time staff
16%
Job sharing
3%
Mixture, other
(inc. overseas recruitment,
acquisitions)
2%
15%
Decrease
51%
Remain the same
34%
Increase
Accountancy & Finance
Distribution
Engineering
Human Resources
Information Technology
Marketing
Operational Management
Project Management
Purchasing/Procurement
Sales
14
19
9
16
20
5
15
22
27
12
62
62
49
53
43
39
43
43
50
51
24
19
42
31
37
56
42
35
23
37
10. 2014 Hays Salary Guide | 11
STAFFING
For specific departments:
7. How often do you employ temporary/contract staff? across all departments
21%
Regular ongoing
basis
44%
Special projects/
workloads
35%
Exceptional
circumstances/never
Accountancy & Finance
Distribution
Engineering
Human Resources
Information Technology
Marketing
Operational Management
Project Management
Purchasing/Procurement
Sales
12
53
23
20
25
19
29
33
23
12
40
33
50
48
52
50
38
45
35
36
48
14
27
32
23
31
33
22
42
52
11. 12 | 2014 Hays Salary Guide
STAFFING
MARKETOVERVIEW&TRENDS:RECRUITMENTTRENDS
For specific departments:
8. In the next 12 months, do you expect your use of temporary/contract staff to... across all departments
13%
Decrease
71%
Remain the same
16%
Increase
Accountancy & Finance
Distribution
Engineering
Human Resources
Information Technology
Marketing
Operational Management
Project Management
Purchasing/Procurement
Sales
10
14
12
14
19
14
15
12
23
8
80
72
63
71
59
67
69
51
58
83
10
14
25
15
22
19
16
37
19
9
12. 2014 Hays Salary Guide | 13
SKILL SHORTAGES
9a. Do you think that skill shortages are likely to impact the effective operation of your business/department?
42%
No
41%
Yes - in a minor way
17%
Yes - significantly
9b. In skill-short areas, would you consider employing or sponsoring a qualified overseas candidate?
10. For which areas have you recently found it difficult to recruit?
64%YES
36%NO
Junior to mid
management
Senior
management
Junior to mid
management
Senior
management
Accountancy & Finance 14% 7% Operations 14% 8%
Distribution 3% 1% Purchasing 4% 1%
Engineering 9% 7% Sales & Marketing 12% 7%
Human Resources 4% 2% Technical 13% 8%
IT 11% 5% Other 8% 4%
13. 14 | 2014 Hays Salary Guide
WORK PRACTICES
MARKETOVERVIEW&TRENDS:RECRUITMENTTRENDS
11. Does your workplace allow for flexible work practices?
84%YES
16%NO
12. If yes, which practices do you currently offer?*
Flexible leave options
Career breaks Phased retirement
Flexible working
hours
81%
Part time
employment
80%
Flex-place
59%
Job sharing
34%
42%
24%
16%
13. Has overtime/extra hours in your organisation over the last 12 months...
If increased, by how much?
11%Decreased
58%Remained the same
31%Increased
*Multiple choices permitted.
5 hours or less Between 5-10 hours More than 10 hours
Per Week 40% 34% 8%
Month End 19% 23% 24%
Year End 10% 14% 37%
14. 2014 Hays Salary Guide | 15
WORK PRACTICES
14. For non-award staff in your organisation, is overtime/extra hours worked...
15. Is it your policy to counter-offer staff when they resign?
Of those you counter-offered, on average, did they....
35%
Paid
65%
Unpaid
66%No
33%Sometimes
1%Yes
16. Over the last 12 months has your staff turnover rate:
20%
Decreased
55%
Remained the same
25%
Increased
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
1%
Stay less than
3 months
19%
Stay
3-12 months
35%
Stay longer than
12 months
45%
Leave anyway
15. 16 | 2014 Hays Salary Guide
MARKETOVERVIEW&TRENDS:RECRUITMENTTRENDS&EMPLOYERBRANDING
DIVERSITY
17. Does your organisation have a diversity policy for hiring new staff?
If yes, do you think the people who hire in your organisation generally adhere to it?
60%YES
87%YES
40%NO
13%NO
16. 2014 Hays Salary Guide | 17
EMPLOYER BRANDING
18. How important do you think the following factors are for an employer brand and how well do you think
your organisation is perceived on the same criteria?
Level of importance
Organisational perception
Career path/training & development
An individual’s ‘fit’ with the company’s vision, culture and values
People’s direct/indirect experience of the company
Salary and benefits
Work/life balance
1
1
1
1
1
3
4
9
3
3
13
15
33
23
16
46
38
41
53
47
4
3
2
3
3
16
11
9
13
13
38
26
34
41
29
33
37
42
37
39
37
42
16
20
33
9
23
13
6
16
Poor
No impact
Okay
Minor impact
Good
Some impact
Very Good
Significant impact
Excellent
Major impact
17. 18 | 2014 Hays Salary Guide
MARKETOVERVIEW&TRENDS:ECONOMICOUTLOOK
ECONOMIC OUTLOOK
19. In the past 12 months, has business activity...
15%Decreased
22%Remained the same
63%Increased
20. In the next 12 months, do you envisage business activity: across all industries
7%Decreasing
27%Remaining the same
66%Increasing
For specific industries:
Advertising & Media
Construction, Property & Engineering
Financial Services
Hospitality, Travel & Entertainment
IT & Telecommunications
Manufacturing
Professional Services
Public Sector
Retail
Transport & Distribution
Other
6
4
2
13
3
4
3
3
7
279
20
14
149
33
33
34
11
23
26
94
64
76
84
77
54
Resources & Mining
14 39 47
64
62
86
74
67
18. 2014 Hays Salary Guide | 19
ECONOMIC OUTLOOK
21. What are the key factors driving your business activity?
Current economic conditions
Projects driven by government
Capex investments
Consumer/business confidence
Currency/forex rates
Interest rates 49
51
14
41
27
5
42
33
42
32
37
40
9
16
44
27
36
55
None Some Significant
22. Do you see the general outlook for the economy in the forthcoming 6-12* months as...
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
13%
Weakening
46%
Static
41%
Strengthening
*This data was collected during March 2014.
19. HOW TO
NAVIGATE
THIS GUIDE
20 | 2014 Hays Salary Guide
SALARYINFORMATION:SALARIES&SECTOROVERVIEWS
Using our salary tables
Salaries are in ‘000. The bold number represents the typical salary. The
number(s) underneath represent the salary range. Refer to the notes
section under the salary table to determine if superannuation or other
benefits are included. All salaries are represented in local currencies.
Head of HR
Sydney
300 Typical salary
220 - 400 Salary range
The complete Hays 2014 Salary Guide is available as an app free to download
from iTunes. Search over 1,000 salaries and find offices in your area.
20. 52 | 2014 Hays Salary Guide
BANKING
76%OF AUSTRALIAN AND NEW
ZEALAND EMPLOYERS WITHIN
FINANCIAL SERVICES ENVISAGE
BUSINESS ACTIVITY INCREASING
OVER THE NEXT 12 MONTHS
SALARYINFORMATION:BANKING
AUSTRALIA
Australia’s banking and financial services
employment market is more dynamic than
it has been in years and we expect this to
continue in the year ahead.
We have seen several areas of skills
shortage develop and predict it will not
be long before the stagnant salary levels
for many roles need reviewing as
competition for candidates in a number of
areas intensifies.
A marked increase in permanent hiring,
which started during the second half of
2013, gained momentum in the first half
of 2014 and we expect this trend to
continue. But while permanent hiring has
replaced some contract roles, most
employers still want a flexible workforce.
This has kept demand for contract and
temporary candidates high.
The resurgence of the property market in
Australia has seen a spike in demand for
mortgage lending talent with all the big
banks now vying for candidates. Strong
sales-focused Mortgage Brokers, Mobile
Lenders and branch-based Relationship
Managers are sought. Credit Analysts and
Mortgage Settlements/Processing staff
are also in strong demand.
While salaries are yet to increase for these
roles, we expect that continued hiring
demand for mortgage candidates will
create areas of acute skill shortages. As a
result we should see salary increases over
the next six to 12 months.
Across banking we are already witnessing
an increase in the use of counter offers by
employers trying to retain key staff as well
as the re-emergence of the sign-on bonus
to secure new recruits in selected cases.
Many of the large banks are accessing
temporary staff to fill up to 80 to 90 per
cent of their back office processing roles,
which has driven up hourly rates. The
larger banks are using bulk recruitment
campaigns to secure sufficient numbers of
back office staff, so candidates can expect
to be selected via assessment centres.
An acute skill shortage remains in the
wealth management sector with high
demand for qualified Financial Planners to
work for the full range of employers from
large banks to boutique financial
institutions. Financial Planners with strong
self management super funds experience
are in particular demand and therefore
able to command a premium on salary.
Paraplanning continues to be a very
candidate-short market too so to attract
the best candidates employers are offering
new hires flexible work arrangements
including work from home options.
Salaries are also becoming increasingly
competitive for risk and compliance
specialists well versed in the changing
regulations currently taking place across
the financial services industry.
Candidates contemplating a move this
year should act sooner rather than later
as the higher salaries will only be offered
during the period when regulations are
changing and organisations need to hit
certain regulatory deadlines to embed the
associated framework.
We expect leading banking and financial
services employers will continue to make
gender diversity a goal this year. For top
female talent this means ensuring you
stay in touch with recruitment consultants
and keeping your professional social
networks up-to-date.
All candidates should keep in touch with a
recruiting expert in the year ahead as
salary trends continue to unfold. While
salaries have not increased across the
board, the signs are there in the form of
counter offers, sign-on bonuses, flexible
working conditions and emerging areas of
skills shortage.
NEW ZEALAND
It has been a mixed year for New
Zealand’s banking sector. Increased
activity in the residential market created
employment opportunities in mortgage
broking services. But this activity slowed
once the new loan-to-value ratio (LVR)
restrictions were introduced by the
Reserve Bank. Despite this, continued
business and consumer confidence
resulted in solid growth for all major
players in the industry.
With activity in commercial construction
predicted to increase this year, there
are still plenty of opportunities in the
sector. The main challenge for employers
will be navigating through future interest
rate hikes.
Both permanent and temporary hiring
activity has increased across the banking
sector. Roles have been created in
customer relations, relationship
management and wealth/investment
analysis as banks develop their customer
acquisition strategies. Looking ahead, this
demand is set to continue.
We saw limited salary movements over
the past 12 months, but this is likely to
change as competition between the major
players heats up and talent becomes a
sought after commodity.
32. hays.com/talentsolutions
RECRUITMENT
OUTSOURCING
SPEAK TO
THE EXPERTSAt Hays, we are one of the world’s leading outsourced recruitment providers,
offering end to end recruitment process outsourcing (RPO) and managed
service provision (MSP) services as well as modular and on demand solutions.
We also offer market leading vendor management systems (VMS) through our
subsidiary company, 3 Story Software.
These scalable services are designed to offer our clients a competitive
advantage in talent acquisition and customer experience, while also effectively
controlling cost, risk and quality of hire.
Integral to all of our solutions are our professional services and continuous
improvement programmes. These include research, insight, market reports,
process reviews, employer value proposition development and integrated social
and online marketing strategies ensuring our services are continually evolving.
We have been providing these services in Asia Pacific for more than 20 years
and support clients across the region in a range of sectors.
Hays is the region’s leading recruitment company, powering the world of work
from 48 offices.
For your requirements in Australia & New Zealand please contact
Faye Aylward on +61 4 1010 9050 or email talentsolutions@hays.com.au