My portfolio highlights the advertising and design projects I undertook at the University of Notre Dame.

1. Madeline Nies
Marketing & Graphic Design double major
University of Notre Dame
Class of 2009
mnies@nd.edu | 908.472.5757
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2. Universal Declaration of Human Rights poster series, Fall 2008
A committee of Notre Dame Faculty members asked each member of my
advanced design class to submit a design concept for a poster series to
celebrate the 60th anniversary of the Universal Declaration of Human Rights.
Of the thirteen submissions, my six-part series was chosen to be printed and
posted around campus for the duration of the school year. The posters
graphically acknowledge the progess humans have made since the atrocities
of the Holocaust, yet suggest we still have a long way to go to achieve
universal human rights.
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Madeline Nies

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Here are two more of the six timeline posters from the campaign, each articulating
five of the thirty articles in the Universal Declaration of Human Rights.
Madeline Nies

4. ‘‘Facts’’
Americans now use
127 % more water Running the tap while
than we did in 1950. brushing your teeth can
waste 4 gallons of water.
About 95 percent of the
water entering our homes
goes down the drain.
The average shower head uses about
2.5 gallons per minute.
Leaky faucets that drip at the rate of one
drop per second can waste up to 2,700
gallons of water each year.
Over a quarter of all the clean, drinkable water
you use in your home is used to flush the toilets.
SOBER UP: A campaign to send water to rehab.
Water Sustainability Initiative, Fall 2008
For a class assignment to promote water sustainability on campus, a
1 group of three designers and I developed the “’I’m so wasted” campaign.
Taking the form of stickers, pins, and water-proof shower tags, this
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campaign effectively used humor to speak to our college audience.
3 Above is a spread from the process book we composed after the
campaign, along with pictures that document our execution.
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Madeline Nies

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6 CD insert for “Such Great Heights” | Spring 2007
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“Such Great Heights,” by the Postal Service, merges indie and pop to create a dynamic song. As an
8 assignment, I was asked to graphically express the essence of a song of my choice using only type
and one color. The front and back of this CD insert playfully captures the energy of the lyrics.
Madeline Nies

6. Fair Trade Product Design Initiative | Spring 2008
I was personally selected by a product design professor to join six other students in the research,
designing, prototyping and production of a series of products for Fair Trade organizations based in
Nepal. Incorporating traditional Nepalese motifs such as the lotus leaf and the dharma wheel, the
products I designed introduce a western design aesthetic to the customary material and production
methods used in Nepal. Depicted here are a stationary box with notecards, a wooden coaster set,
and a series of decorative pillows. These products will go into production abroad this summer.
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Madeline Nies

7. PU S E
advertising PU S E
advertising
15 Irish Avenue,
Notre Dame, IN 46556
Mr. John Stevens
Mendoza College of Business
10 Notre Dame Avenue
Notre Dame, IN 46556
Ms. Jane Richards
PU S E 15 Irish Avenue
Notre Dame, IN 46556
advertising
574.631.4906
jrichards@pulse.com
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2 Pulse Advertising logo design | Spring 2009
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I am currently enrolled in Advertising Campaigns, an advanced
4 level marketing class. Our small class acts as an actual agency,
5 as we will be serving real clients in the South Bend community
this semester. We chose to name our agency Pulse, to emphasize
6 how we are in touch with the pulse of our clients’ customers. I
7 designed the logo, letterhead, envelope and business cards for
our class agency.
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Madeline Nies

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The Sign 2008 | Fall 2008
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As the Manager of Adworks, Notre Dame’s student-run advertising agency, I independently undertook the design,
6 printing and distribution of The Sign 2008 for the Notre Dame Football season. Each fall, this sign is meant to promote
7 school spirit and inspire support for our team. The slogan, “Tradition Never Graduates” is a quotation from our head
coach, Charlie Weis. To cover the costs of production, I contacted local businesses to sell advertising space on the back
8 of the poster. Nearly 30,000 copies have been picked up by students, faculty and campus visitors this year.
Madeline Nies