It is a university course presentation (services marketing). We have gathered information through interviews & internet, therefore some information might not be accurate. The slides were designed (within one day) by @MustGraphics, a team of freelance graphics and webdesigners. Note: Ad on slide 18 was made just for personal usage.

3. Introduction

4. Introduction
• Part of the STC Group, launched in March
2010.
• Targets both businesses & individuals.
• Initiatives: VIVA JUSOOR. (flow of Information)

5. Introduction
• Partnerships: Manchester United, VIVA
Karting Track, Royal Golf Club

6. Introduction

8. Store Locations
• VIVA has around 18 stores located in
different areas in Bahrain

10. Service Mix
Their service mix for individuals consists of:
• Devices
• Mobile Plans
• Broadband Plans
• Roaming
• Entertainment

11. Service Mix
Their service mix for individuals consists of:
• Devices
• Mobile Plans
• Broadband Plans
• Roaming Offers a collection of the newest
Smart Phones and Tablets in the
• Entertainment market

12. Service Mix
Their service mix for individuals consists of:
• Devices
• Mobile Plans
• Broadband Plans
• Roaming
• Entertainment

13. Service Mix
VIVA helps to find the most suitable plan
(website)

14. Service Mix
Their service mix for individuals consists of:
• Devices
• Mobile Plans
• Broadband Plans
• Roaming
• Entertainment

15. Service Mix
Their service mix for individuals consists of:
• Devices
• Mobile Plans
• Broadband Plans
• Roaming
• Entertainment

16. Service Mix
Their service mix for individuals consists of:
• Devices
• Mobile Plans
• Broadband Plans
• Roaming
• Entertainment

18. Market Strategy
• Customers Oriented
• Researched Bahrain Market before entering.
• Great advertisements attracted both individuals and
businesses.
• Attractive promotions.

20. Promotions & Pricing
VIVA offers great promotions

21. Promotions & Pricing
VIVA sets the most appropriate pricing method
based on research and data gathering.
Examples:
• Favorite country (upto 90%
discount)
• The Big Offer (Free calls)
•1 BD addon ( 300 sms +
free calls per week on net)

23. Payment Methods
To make it easier for all types of customers, VIVA created 7
ways of payment
• Quick Pay
• Online Payments
• Payment Over The Phone
• Self-Service Machines
• Direct Debit
• Retail Outlets
• SADAD Machines

25. Facilities & Interior Designs
• Theme Design + Promotional ads found in every outlets
• Dress Code for Representatives
• Informational screens & Devices exhibition.
• Comfortable furniture

27. Recruitment & Evaluation Process
• Recruitment Process consists of 7-steps.
• Employees are measured using KPI’s system

29. E-Services VIVA Website
• The website is not just informative, but interactive as well.

31. References
• Interview with an employee from VIVA
• VIVA’s website : www.viva.com.bh
• Wikipedia : performance indicators :
http://en.wikipedia.org/wiki/Performance_indicator

32. 1. Product
2. Pricing
3. Place
4. Promotion
5. People
6. Process
7. Physical Environment