As the mobile market continue to change quickly, it's become increasingly difficult to figure out how to allocate mobile web development resources to maximize impact.
This deck is designed to help you answer the question: should we be focusing our efforts on optimizing for iPhone customers or Android customers first?
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Who Owns the Future of Mobile Commerce: iPhone vs. Android Smartphones?
1. Who Owns the Future of
M-Commerce?
iPhone vs. Android
2. Figuring out how to allocate your
mobile web development
resources feels like
guesswork most of the time:
Should you be focusing your
efforts on optimizing for iPhone
customers or Android
customers first?
3. It’s a hard question.
But when in doubt,
turn to the data!
!
4. M-Commerce Traffic (2013 - 2015)
Source: 32MM visits from 13 of Mobify’s enterprise e-commerce customers
5. M-Commerce Traffic (2013 - 2015)
Source: 32MM visits from 13 of Mobify’s enterprise e-commerce customers
(Let’s take a look at how
m-commerce traffic has changed
over the past three years.)
!
7. 0
15
30
45
60
iPhones Android Smartphones Other Smartphones
% Growth
Current Annual Growth Rate of
M-Commerce Traffic
In terms of annual traffic growth, !
it’s quickly becoming a two horse race…
…traffic from other
smartphones is
barely growing at all.
32.9%
56%
0.1%
9. M-Commerce Traffic
2013 2014 2015
Android
iPhone
Other
6%
33%
61%
4%
37%
59%
3%
41%
56%
No doubt about it, Android is rapidly
chipping away at iPhone traffic.
+8% growth in three
years!
*projected
10. M-Commerce Traffic
2013 2014 2015
Android
iPhone
Other
6%
33%
61%
4%
37%
59%
3%
41%
56%
No doubt about it, Android is rapidly
chipping away at iPhone traffic.
But what about revenue? Which
customers are spending more over
time?
+8% growth in three
years!
*projected
13. M-Commerce Revenue
2013 2014 2015
Android
iPhone
Other
6%
25%
69%
4%
32%
64%
3%
38%
59%
It’s clear that iPhone users still spend the
most money, but there is shift in revenue
growth coming from Android devices!
*projected
15. 0
75
150
225
300
iPhones Android Smartphones Other Smartphones
% Growth
Current Annual Growth Rate of
M-Commerce Revenue
32.9%
56%
244.2%
86.1%
As Android devices continue to proliferate, so too will the
amount of revenue coming from these smartphones…
16. • Your safest bet is to focus short-term mobile
optimization efforts for iPhone customers.
• In the longer term (2016 and beyond), it’s likely that
Android customers will become more valuable, and
you’ll need to adjust your optimization strategies.
• But don’t forget - there’s more to this story! Be sure
to check your own analytics to get the most
accurate picture of your current situation!
Key Takeaways
17. www.mobify.com
Mobify is a mobile commerce platform used by leading brands and retailers
to drive hundreds of millions of dollars in mobile revenue every year.