What Partnership Can Do For eBooks - RosettaBrand and Hearst Magazines
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The digital era has largely satisfied the cravings of an on-demand economy by giving everyday businesses and consumers greater access to products, services and expertise. But a major pitfall of this evolving trend is a do-it-all mentality that can and often does lead brands and companies to underestimate the intricacies of publishing an eBook. We know from experience, it's not easy. Learn More www.RosettaBrand.com
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What Partnership Can Do For eBooks - RosettaBrand and Hearst Magazines
- 4. LEARNING HOW TO TELL A STORY - 0 • 0 o • a • Rosetta Brand Writers of all stripes agonize over storytelIing. What is the right way to tell a story? How can we consider our audience in a way that will benefit them as readers? A narrative is a thing of true love and burden. It takes time, effort and a complicated thought process. Which is why RosettaBooks and Hearst put their heads together to curate a thoughtful and engaging series of retrospectives. W1 tu'r"'conten r1t> 1fluence
- 5. LEARNING HOW TO TELL A STORY In Car and Driver Iconic Cars: Corvette, for example, we considered different ways of retelling and reliving Corvette's enthralling story by , ''highlighting the ups and the downs ofCorvette's history of distinctive designs and startling innovations.'' In doing so we demonstrated that sometimes telling a story relies on a combination of knowledge and expertise, which Hearst possessed as Car and Driver's publisher, and the know-how to turn that knowledge into an influential narrative, which we pride ourselves on. Rosetta Brand 0 W1 tu'r"'conten r1t> 1fluence 0 n' • • 0 • 0 • 0
- 6. TURNING CONTENT INTO PRACTICAL INFLUENCE From Harvard Health Publications to Mayo Clinic to AARP, RosettaBrand is well accustomed to the process of using content as a platform for life-long practical knowledge and influence. T he Car and Driver Iconic Cars: Porsche compilation, for example, included, ''reviews, road tests, and comparisons.'' Telling a story is one thing, leaving a lasting impression is a whole different ballgame. Rosetta Brand W1 tu'r"'conten r1t> 1fluence •
- 7. TURNING CONTENT INTO PRACTICAL INFLUENCE • Our partnership with Hearst in part showed us that using pre-existing content and repackaging it in a thoughtful manner could not just entertain but leave a mark on classic carhistory as a discipline. Together we took a major leap into the waters of digital publishing by introducing eReaders to Porsche history. Rosetta Brand W1 tu'r"'conten r1t> 1fluence
- 8. USING AN EBOOK TO DIVERSIFY KNOWLEDGE CEO of RosettaBooks Arthur Klebanoff said it best when he remarked, 11These extraordinary eBooks, curated from the pages of the two premier auto magazines, puts the history of these iconic vehicles on display with sensational photography and articles by the top writers of the day.11 ePublishing, like any form of publishing, is best inspired by constantly putting readers and consumers at the heart of every page, word and letter. Ask yourself: How can I best impact my audience? What makes content appealing? Rosetta Brand W1 tu'r"'conten r1t> 1fluence •