Fresh Digital Group
Overview: Full Digital Innovation Providers
WE STRATEGIZE. WE EXECUTE. WE DELIVER. ON ALL SCREENS.

Full Digital !
Innovation Partner!
Fresh Digital is a diverse group of
creators, innovators, and developers who
cohesively specialize in understanding
your vision and executing solutions that
enhance the digital life of your products.!
!
Fresh Digital Group

About Us!
WE STRATEGIZE: We identify
opportunities, assess needs in the
mobile ecosystem, and direct
resources needed to provide
engaging consumer experiences WE EXECUTE: We bridge the
across each point of digital gap between the design capabilities
interaction. ! of an interactive agency, the
analytics of market researchers, and
the technical expertise of a systems
integrator, by identifying niche areas
of opportunities and designing
customized strategies that optimize
capitalization.
WE DELIVER: We produce
innovative technologies that
transform your ideas into
meaningful experiences, in the
fast-changing digital ecosystem.!
!
!
Fresh Digital Group
!

The Screen Landscape!
37.5M US
60 million tablet owners! consumers 14 &
in 2011 and that number! over will make a
is expected to reach! Over 60% of mobile purchase
100 million this year ! connected TV owners
on their mobile
use internet apps at
least once a week!
phones this year!
By 2020, 90% of the
1/3 of all mobile users! 77% of
global population
already actively engage! tablet
will own a mobile
with web content on owners use
device.!
their mobile phones.! their device
daily.!
Mobile App
Usage is up to
120M Connected 94 minutes Per
TVs in the market Day & 40
now, 600M by downloads per
2015! user!
47% of iPad owners are age 13-34!
Fresh Digital Group

Our Perspective!
Opportunity: !
Mobile devices have driven customer expectations to new
heights, increasing the frequency of interactions between
customers and businesses. These interactions create an
opportunity for business to enrich and extend their relationship
with consumers.!
Innovation
!
Problem: !
As the digital market emerges a lack in mobile expertise leaves Engagement!
many businesses struggling to understand what experiences to
provide on what devices. In turn, siloed approaches are created
deconstructing the benefit mobile creates as an additional
touchpoint of interaction - innovative communicative
technologies become viewed as a threat. !
! !
!
Solution: Fresh Digital Group! Sales Utility
We identify opportunities in the mobile ecosystem, and can
guide the activities and resources needed to generate healthy
creative content that leverages your business initiatives across
each point of digital interaction. !
!
Fresh Digital Group

Our Value!
The current marketplace is Business
fragmented and building a
competent team or finding
the right partner to execute Brand
Agency
is difficult. !
!
Most agencies have yet to Fresh
build in-house mobile Digital
Content
teams, are outsourcing all Group
Developer
development, but are
spending twice the time
and money to find the
perfect fit for the project. ! OEM
Carriers
Value Proposition: As mobile and tablet usage explodes, we understand the pain point brands, agencies, and
businesses currently face when entering digital market. Fresh Digital Group was established to relieve the pain point
in: market research and understanding, mobile and social strategy development, creating a network of best-in-class
partners, and positioning companies to become industry leaders. Weʼve used our mobile expertise to form strategic
partnerships that provide offerings within the most concentrated and innovative areas of mobile. We pride ourselves
on our unique network of experts, developers, and partners, that make us the trusted partner in the mobile space.!
!
!
Fresh Digital Group

Creating Industry Efficiency!
Client Need! Agency! Digital Team!
Digital Strategy - Clients Creates a digital program that
rely on agencies to translates the clients top-level In-House!
create a strategy firmly
business objectives into an action
grounded on the
mission and value
plan for the digital space.! Web Space!
proposition of their ! !
brand. ! !
Through collaboration the !
agency is more client
focused, confident in the
value of their offerings, and
creators of an enjoyable
experience.! Fresh Digital! ? ? ?!
As Mobile Experts we are the
interaction point that identifies
how to meet all needs in the
mobile ecosystem.! Mobile Space!
!
!
!
!
Fresh Digital Group

Our Mobile Work!
Select Product Showcase!
!
!
! The success of utilizing our
strategy optimization process
is evident through the work
we have produced.!
!
Each product exemplifies the
unique incorporation of the
fundamental aspects of
mobile strategy, in order to
deliver an engaging
experience for each user
across all touchpoints.!
Fresh Digital Group

!Health Media Services!
HMS!
Educational Hospital iPad App !
Instructional Rich Video!
• New Diagnosis Informational Tool!
• Demographic Research Analytics!
• Currently trialing in hospitals
nationwide!
Fresh Digital Group

Voxy!
Voxy is a Foreign Language
Education App created to allow people
to easily learn a foreign language
anywhere they are. Its Location-Based
features enable the learning content to
be customized to the world around
them, and through Real-Time Relevant
Content, Voxy teaches users to read
and speak a foreign language that is
unique to their own personalized
interests. !
!
- Launched on iOS in December 2010!
• 10,000 downloads in the first
month.!
- After expansion onto iPad and Android!
• 500,000+ downloads in the U.S.!
• 1.25M in Latin America !
• The #1 spot in its app category
in 11 countries!
Fresh Digital Group

DejaMi!
Deja Mi is a brand new way to
experience life through an open social
network of venue-based photos and
videos. Deja Mi uses Location-Based
Services to map location views, lists,
galleries in real-time as it is created
around them. It syncs with Twitter and
Facebook to create a totally open
social network, enabling you to follow
your friends while engaging with
everyone.!
!
Deja Mi was launched on the iOS and
Android platform in July 2011. In Fall
2011 it was the official app for the
Hopscotch Music Festival and the
2011 Smarter Commerce Global
Summit.!
Fresh Digital Group

TixMe!
TixMe is a mCommerce ticket
purchasing app that enables users to
utilize its Real-Time Location-Based
Service features to find, browse, and
purchase movie tickets at theater venues
around them. Through the integration of
social media outlets users can share their
experiences and communicate with others
in their network directly through the
application.!
!
It also allows location-based
advertisements to be targeted at users
directly through the platform- allowing
marketers to create custom movie based
promotions and provide detailed analytics
back to those promotional partners. !
!
TixMe was released in iOS version in June
2010. Since its release TixMe has held a
5-star rating from users and has proven
Fresh Digital Group to be a valuable tool to advertisers as well. !

!Capital One – Shazam Banner Ads!
Fresh Digital Group

Platforms!
• Social!
• B2B!
• Video!
!
Fresh Digital Group

Social Platform!
Integration Drives App Success:!
Social!
Location Aware!
Local!
Interactive!
Our Services Gateway:!
• Simplifies App-Service Integration!
• Reduces up front App development costs!
• Reduces ongoing App maintenance costs!
• Reduces the frequency of required App updates!
• Enables cloud based App provisioning & addition of new
services (no App update required)!
• Collects real time ʻin-Appʼ Social Media Insight!
Fresh Digital Group

TV Pyx! *powered by social platform
TV Pyx is a Windows Phone app
for the UK TV and Radio Guide
featuring the top TV and radio stations. !
With this app, users can view channels
list and program information for the next
5 days. !
!
Integrated directly to the TV show
information, a user can pull up the
Twitter stream for a show, and interact
with it. The app utilizes Twitter and
Facebook to see what others are saying
about a userʼs favorite program. The
user can instantly jump into a
conversation and tweet a response or
comment on their Facebook wall. !
Fresh Digital Group The work presented in this slide is that of our partner
network, showcasing our teamʼs capabilities. !

Blood Sprint! *powered by social platform
Blood Sprint is a Windows
Phone app designed to simplify the
process of engagement with donors
and provide hospitals and charities a
Location-Based, viral platform to
attract new donors.!
!
The appʼs key feature is the Alert
System that utilizes Location-Based
Services, RSS Feeds and Social
Media to make users aware of blood
drives, blood type shortages and
emergencies. The Donor Database
feature within the app also uses
location-based communication and
donation tracking with a game element.!
Fresh Digital Group The work presented in this slide is that of our partner
network, showcasing our teamʼs capabilities. !

B2B Platform!
Optimize your B2B site !
• Rich media video!
• Social media plug-ins!
• Creative user interface/experience for ease-of-use!
• Interactive Sales Tool !
Fresh Digital Group

Rich Video Platform!
Video Media Platform!
New, proprietary format for video applications on iPads. Transform
DVD and long form video into interactive, multi-feature apps with
bonus material, photos, bios, links, commerce and community
features like commenting, and sharing.!
• Video is transformed into an Internet connected, location
aware, social feature enabled downloadable App for iPads.!
• Scene and chapter selection.!
• Photo galleries. !
• Bonus materials.!
• Commenting, sharing on all chapters, photos and other
content. !
• More information links to web sites, album and song digital
downloads, fan sites, wikipedia, and other community
offerings.!
• Facebook and Twitter login and sharing!
• Integrate with 3rd party video and analytics partners.!
Fresh Digital Group The work presented in this slide is that of our partner
network, showcasing our teamʼs capabilities. !

Rich Video Platform!
Push Notifications!
• Fully integrated iPad/iPhone push
notification system!
• Send via web based dashboard or
link to an RSS feed.!
• Customized sound alert!
• Announce new content, news or
updates to engage your users an
bring them back to the app!
• Available live in CBS News, Dexter,
60 Minutes, CNET News and more.!
• Note: Push message shown is
much bigger than actual!
Fresh Digital Group The work presented in this slide is that of our partner
network, showcasing our teamʼs capabilities. !

Our Web Work !
Select Product Showcase!
!
!
!
Fresh Digital Group

Technical!
Capabilities !
!
!
Fresh Digital Group

Mobile App Technology!
Augmented Reality!
Implementing a type of virtual reality that can combine real-
time content with images & information in a real-time session.!
• Mobile App Integration - Uses images and visual
recognition software to search for information. !
!
Image Recognition!
Uses images and visual recognition software to search for
information.!
• Mobile App and Web integration!
Location Based Services!
The ability to use the phoneʼs GPS to display relevant
information.!
• Push notification system !
• Geo-targeted advertising!
• Full breadth of mobile application features!
• Location based function for social media platforms!
• Content, users, events!
• Google Maps API integration !
Fresh Digital Group

Cross-Platform Web Development!
Cross-Platform Creative!
Through partnering with the best in-
class mobile and web developers, we
provide you with the capability to run
your campaign across all internet-
enabled devices.!
!
Implementation to include: !
• Full website!
• Full mobile site!
• HTML5 animated site!
• Landing pages!
• Mobile applications!
• Rich Media Creative & Ad
Development!
Fresh Digital Group

Creative!
!
!
Fresh Digital Group

Creative Showcase!
Concept! User !
Design! Experience!
Design!
Brand Identity & !
Logo Creation! Rich Media Creative!
Fresh Digital Group

Creative Showcase!
Mobile Media and Advertising Banner Design!
Fresh Digital Group

Creative Showcase!
Seamless !
Brand !
Integration!
Fresh Digital Group

Mobile Gaming!
Bye Bye Brain: App-ocalypse is a
multi-platform video game developed
using Wave Engine. It was released in
January 2012 on Windows Phone 7.5
(Android and iOS versions releasing
during Q1 2012).!
!
Bye Bye Brain already has over
10,000 Windows Phone players.!
!
Fresh Digital Group The work presented in this slide is that of our partner
network, showcasing our teamʼs capabilities. !

Marketing &!
Advertising!
!
!
Fresh Digital Group

Mobile Advertising!
Rich Media!
Capturing unique user experience through mobile advertising. !
• Exceptionally Rich, Measurable Ads!
• In app and mobile web advertising!
• Cross-Platform Creative Campaigns!
!
Video Ads!
Short ads that gives the user a captivating and emotional
experience.!
• Video Overpass ads, interactive HTML5 video ads, Rich media cross platform!
and 3D rotator ads)!
• Rich media videos ads within websites, mobile
applications and games.!
!
Voice Ads!
Non-intrusive in app advertisement that utilize patented TTS (text-
to-speech) vAds and Audio MP3 Ad technology to deliver ads
within application loading time. !
• Targeted Ads, !
• Voice advertisements through websites, !
• Customer customizable ads, !
• Ads during application loading time.!
Get voice ads
during loading/
waiting time!
Fresh Digital Group The work presented in this slide is that of our partner
network, showcasing our teamʼs capabilities. !

Mobile Advertising!
Creative Banner Ads!
We partner with leading advertising
networks and mediation platforms to
provide non-intrusive small banner ads
that donʼt interfere with the users
experience. !
• Customizable Leave Behind
Banner Ad!
• 3D Rotating Ads! 3D Rotating Ads !
• 3D Rotator + Slider!
• Interactive HTML5 Video!
• Ad analytics!
3D Rotator + Slider!
Fresh Digital Group The work presented in this slide is that of our partner
network, showcasing our teamʼs capabilities. !

Mobile Campaign Integration!
SMS!
SMS bulk messaging is relatively new in FRESH!
marketing & advertising. It requires your
costumerʼs phone numbers & intelligently
designed planned to reach out to them. !
• SMS campaigns such as text to vote!
• Text to screen!
• Text alerts!
• Sweep stakes! App appearing Sent from app! In SMS footer or
• SMS demographic and geo-targeting to send on screen or
mobile web!
dedicated SMS!
coupons and messages!
!
QR Coding!
Quick-Response codes are multi-
dimensional codes that once decoded can
display large amounts of information. !
• QR coding advertising and informational
campaigns!
• Connecting QR codes to promote brand
engagement and mobile interactivity!
• Develop Landing pages in support of Creative &
Development of mobile
integrated marketing campaigns.! landing pages in
! support of QR Code TV
! Fresh Digital Group campaign!
The work presented in this slide is that of our partner
network, showcasing our teamʼs capabilities. !

Mobile Analytics!
Mobile Analytics Platform!
Without proper analytics, brands and agencies cannot
determine if their marketing efforts resulted in any
tangible value.!
• Unlike other analytic platforms in the market, our
service identifies all your visitors!
• Advanced filter options !
• Save and recall filters!
• Deploy on all sites/apps and share with other
users!
• Automated user segmentation for loyalty data!
• We specialize in providing global mobile billing
analytics, for both mobile websites and in-app!
• Detailed funnel analysis so that you can test in-
app purchases, calls-to-action, subscriptions
and registrations to see which processes result
in the most conversions.!
Fresh Digital Group

Solutions!
!
!
Fresh Digital Group

End-to-End Capabilities!
Digital ! Consulting. Strategy. Execution.!
!
Mobile ! Consulting. Creative. Execution. !
!
Creative ! Concepts. Design. UX. Innovation. !
!
Execution ! Project Management. Development. QA.!
!
Optimization Road Mapping. User Experience. Monetization. !
!
Marketing ! Communications. Public Relations. Social Media. !
!
Fresh Digital Group

End-to-End Solutions!
As mobile strategists, we guide you through the
entire development process from ideation, to
product execution, monitoring, and life-cycle
management. !
!
Our team of partners is capable of providing you
with the proper toolkit and solutions needed to
develop and scale across all platforms, operating
systems, and devices. !
Fresh Digital Group

Fresh Digital Group!
111 East 77th Street!
New York, NY 10075!
!
www.freshdigitalgroup.com!
!
info@freshdigitalgroup.com!
Fresh Digital Group