This document summarizes statistics about an iPhone app called my247 that provides information about restaurants, bars, nightclubs, events, and movies. It details the development process, the objectives of releasing an initial version, download statistics from over 55 countries, user behavior data comparing the mobile site to the app, and lessons learned. Next steps discussed include enhancing the app experience and integrating additional iPhone features.

1. Twitter
#momosyd

2. iPhone Apps
International

3. Apps
3,000

4. Downloads
100,000,000

5. Free
600

6. <$10
90%

7. iPhone Apps
Aussie

9. iPhone Apps
Bad :-(

12. iPhone Apps
Good :-)

16. iPhone Statistics
My24/7
Chris Kettle

17. my247
iPhone Insights
Mobile Monday Sydney
13th October 2008
Stats Powered by

18. What the app does
• 800,000+ Restaurants, Bars,
Nightclubs geocoded globally
• Live What’s On, Gigs, Movies
• Here and Now Experience
• All in 1 click

19. The Quicks
• App 3 Weeks development time
–Most time spent learning Cocoa / Xcode
• 3 weeks trying to get in the store
–Very painful upload process, has been improved
recently
• 8 days from submission to go live

20. Toe in Water Objectives
• Integrate GPS for the
Location Based Service with
current my247.mobi site.
• Experiment with iPhone
Distribution Platform.
• Target Audience
USA , UK, CANADA,
AUSTRALIA

21. The Facts so far
• Live : 29th September
• 5247 downloads
• 55 Countries
• Free download
• $0 spent on advertising

22. Downloads – top 16 countries

24. Downloads per day

25. iPhone vs iPod Touch Downloads
Pages per Visitor
iPhone 10.52
iTouch 10.58

26. Off-Deck site vs iPhone site
1 st – 12th October 2008

27. Time on Site (Mins|Seconds)
2:21 2:23

28. Page-Views / User
2.7 8.3

29. Data Downloaded
15.1 72.6
kb kb

30. Things we learnt...
• You can build Ad-hoc App’s (don’t appear in store –
useful for some projects)
• You can restrict downloads to just a particular
country
• You can change the wording in the different iTunes
stores e.g. Personalise / Personalize
• You can have different prices of your App in
different countries
• Apple Support not very helpful

31. Next steps..
• Making the app more native to Apple
Environment
• Making use of other features – Google Maps /
Directions
• Camera
• Address Book
• Click to Call

32. Break
15mins

34. iPhone Development
Marcus & Tim
Key Options

35. Next Month
Microsoft
Samsung Omnia Launch

36. AIMIA
Monday 27th October
www.aimia.com.au/events