Michael Schneider at CB Web in Paris - 13 April 2010

2. Mobile is the fastest moving industry
in history, and probably the most
important for brands.

3. Mobile Today

4. Mobile Today
• 5 billion mobile phone users in the world

5. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users

6. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad sold over 350,000 devices in first day in US,
over 1,000,000 apps downloaded first day

7. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad sold over 350,000 devices in first day in US,
over 1,000,000 apps downloaded first day
• iPhone users spend 30+ minutes PER DAY in
apps

8. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad sold over 350,000 devices in first day in US,
over 1,000,000 apps downloaded first day
• iPhone users spend 30+ minutes PER DAY in
apps
• By 2013, more people will access internet from
mobile devices than computers

9. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad sold over 350,000 devices in first day in US,
over 1,000,000 apps downloaded first day
• iPhone users spend 30+ minutes PER DAY in
apps
• By 2013, more people will access internet from
mobile devices than computers
• Huge opportunity to promote brand and engage
with customers

12. Why Apps?

13. Why Apps?
7

14. Why Apps?
• Focus on a brand
7

15. Why Apps?
• Focus on a brand
• Web is distracting
7

16. Why Apps?
• Focus on a brand
• Web is distracting
• User experience/interface
7

17. Why Apps?
• Focus on a brand
• Web is distracting
• User experience/interface
• More users are “searching” via apps
than web
7

18. Burden of Technology
Build vs. Buy

19. What makes a great app?
9

20. What makes a great app? Great User-Experience

21. What makes a great app? Great User-Experience
• Beautiful presentation

22. What makes a great app? Great User-Experience
• Beautiful presentation
• Way to interact for users

23. What makes a great app? Great User-Experience

24. What makes a great app? Great User-Experience
• The best apps leverage
unique iPhone features

25. What makes a great app?
• Great content

26. What makes a great app?
• Great content
• Interesting presentation

27. What makes a great app?
• Push notifications at an
event
• Brand presence

28. What makes a great app?

29. What makes a great app?
• Integration of other
interesting services

30. What makes a great app?

31. What makes a great app?
• Keeping the app up to date and relevant

32. 16

33. Example - Madonna App

34. Example - Madonna App

35. Example - Madonna App

36. Example - Madonna App

37. Example - Madonna App

38. Example - Madonna App

39. Example - Madonna App

40. Example - Madonna App

41. Example - Madonna App

42. Example - Madonna App

43. Example - Madonna App

44. Example - Madonna App

45. Example - Madonna App

46. Example - Madonna App

47. 18

50. Thank you.