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Danielfinalpresentation 110520085907-phpapp02
1.
11.5.14 Copyright ©
2011 Team Daniel All Rights Reserved. 1 Team Daniel Final Presentation
2.
目次 初めに –
カネイよりありがたいおはなし Mission 1- 記事をブログにアップせよ Mission 2- バイラルマンガを作成せよ Mission 3- Galaxy TabでT&Tを実施せよ Mission 4- Buzz拡散せよ 11.5.14 Copyright © 2011 Team Daniel All Rights Reserved. 2
3.
カネイより ありがたいおはなし ※1分間で
11.5.14 Copyright © 2011 Team Daniel All Rights Reserved. 3
4.
Mission1: 記事をブログにアップせよ チーム方針
11.5.14 Copyright © 2011 Team Daniel All Rights Reserved. 4 全員ブログ というコンセプト ・ブログのネタは全員で出して、全員一致で決める ・毎週全員がどこか一部でもブログ執筆に関わる ->冒頭文・装飾・インタビュー担当・写真や動画などの素材集め ターゲッティング の明確性 ・想定したターゲットに最も適したGalaxy Tabの訴求ポイントをレビューする ・一般的なユーザ層からもう一歩踏み込んだターゲッティングで チームのオリジナリティを全面に押し出す
5.
Mission1 : 記事をブログにアップせよ
ターゲッティング 11.5.14 Copyright © 2011 Team Daniel All Rights Reserved. 5 パンダ Galaxy Tabのテーマである 「Fit for Fun」という抽象的な概念 オタク サッカー選手 グルメ人 鮮明なターゲットと 結びつける 大家族 ビジネスパーソン 旅人 大学新入生 新婚の奥様 よりエンドユーザに響きやすい具体的な形へ 小学生 お年寄り ミュージシャン
6.
Mission1 : 記事をブログにアップせよ
ブログ記事の内容分析 11.5.14 Copyright © 2011 Team Daniel All Rights Reserved. 6 大画面や携帯性といった“Galaxy Tabのサイズ感”をレビューした記事が多い ->その他のスマートフォンと比べても分かりやすく、伝えやすいポイント 一方で、デザインや通話機能といった標準的な仕様も幅広くレビューするべきだった
7.
Mission2 : バイラルマンガを作成せよ
11.5.14 Copyright © 2011 Team Daniel All Rights Reserved. 7 4つの世界が存在し、またその世界がシンクロする様子を描くことで、“どんな場所、人関係なくタブがfitする!” ということを表現しました。
8.
Mission2 :
バイラルマンガを作成せよ 11.5.14 Copyright © 2011 Team Daniel All Rights Reserved. 8 第1話 Fantastic 4 Fusion ~ 魔女のTab工場 ~ アニメの世界 魔女がタブを作っていくおはなし。 アナログで1000枚以上書きました。 虹色の線からなるアニメーションでファンタジーな感じをだしました! 第2話 Fantastic 4 Fusion ~ Treasure Hunter ~ ブロックの世界 男の子がタブを探しにいくおはなし。 ブロックと粘土を使用し、少しずつ動かしながら作っていきました。
9.
Mission2 :
バイラルマンガを作成せよ 11.5.14 Copyright © 2011 Team Daniel All Rights Reserved. 9 第3話 Fantastic 4 Fusion ~ Tabが当たり前の世界 ~ タブが当たり前の世界(近未来) あらゆるコミュニケーションをすべてタブ上で行う人のおはなし。 白黒にすることで未来的であり、無機質な感じをだしました。 また、ラストで「文字」ではなく「声」で愛を伝えることで実際コミュニケーションをとることは大切ということをあらわしました! 第4話 Fantastic 4 Fusion ~ Tab と なう ~ なうの世界(現在) 女の子がタブをもって散歩するおはなし。 横スクロールに進んでいくことで一日の流れをあらわしました。 また、これまでのすべての世界はここにつながっています。
10.
Mission3 : GALAXY
TabでT&Tを実施せよ 11.5.14 Copyright © 2011 Team Daniel All Rights Reserved. 10 T&Tは バイラル漫画 第2話は お宝(Galaxy Tab)を探す旅 Galaxy Tab を使ってお宝を探す旅
11.
11.5.14 Copyright ©
2011 Team Daniel All Rights Reserved. 11 Mission3 : GALAXY TabでT&Tを実施せよ Youtubeアプリでバイラル漫画を見る Youtubeアプリの評価 ①渋谷駅前 T&Tスタート バイラル漫画をYoutubeで確認メールで送られてくる目的地情報を元に 音声検索を利用し、地図で確認後移動 セカイカメラで宝を発見 参加者と一緒に撮影 ⑦キャンパスプラス前 T&Tゴール セカイカメラを利用。宝の情報があるエアタグを確認。確認後本部に電話機能を利用し宝を発見したことを連絡。 参加者に楽しんでもらえ、 多くのコメント・分析要素を回収
12.
Mission3 : GALAXY
TabでT&Tを実施せよ 11.5.14 Copyright © 2011 Team Daniel All Rights Reserved. 12 ノンスマートフォンユーザーの評価 スマートフォンユーザーの評価 ノンスマートフォンユーザーは動画視聴に驚き、 高評価であるため、大画面ディスプレイを持つ Galaxy Tabは最適なデバイスと考えられる。
13.
Mission4 : BUZZ拡散せよ
11.5.14 Copyright © 2011 Team Daniel All Rights Reserved. 13 TEAM DANIEL オフィシャル メディア の活用 個人メディア の活用 その他のメディア の活用 Wiki
14.
Mission4 : BUZZ拡散せよ
「BUZZ拡散は一日にしてならず」 11.5.14 Copyright © 2011 Team Daniel All Rights Reserved. 14 (1)BUZZ拡散の効果UP (2)自分達のモチベーション維持 徹底的に管理
15.
11.5.14 Copyright ©
2011 Team Daniel All Rights Reserved. 15 Thank you for listening.
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