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Reasons Xiaomi
Will Rule the World5
Build a Brand Worth Talking About
GRAHAMDBROWN
GRAHAMDBROWN.COM
If you want to get
this presentation free
watch out for a 

DOWNLOAD 

link coming up
GRAHAMDBROWN.COM
Xiaomi is the world’s 3rd smartphone brand
GRAHAMDBROWN.COM
…but something
wonderful is
about to happen
GRAHAMDBROWN.COM
Today, Xiaomi is “Scaring the crap out of everybody”
GRAHAMDBROWN.COM
Download link
coming up…
Get this
Presentation
as a PDF FREE
GRAHAMDBROWN.COM
GRAHAMDBROWN.COM
So, why is the
tech world scared
of Xiaomi?
GRAHAMDBROWN.COM
Here’s why…
GRAHAMDBROWN.COM
“Sold out in 3 minutes…”
GRAHAMDBROWN.COM
$50bn valuation
source TechninAsia
GRAHAMDBROWN.COM
300 smartphones a second…
GRAHAMDBROWN.COM
Share the love
don’t forget to 

hit the LIKE button
so other Slideshare users
can discover this too
GRAHAMDBROWN.COM
Ok, back to Xiaomi
selling out in minutes
GRAHAMDBROWN.COM
No…40 seconds
GRAHAMDBROWN.COM
Scratch that, it’s 15 seconds…
GRAHAMDBROWN.COM
Even 5 seconds…
GRAHAMDBROWN.COM
No wait… it’s 2 seconds now
GRAHAMDBROWN.COM
So, how does
Xiaomi do it?
GRAHAMDBROWN.COM
Big name celebs?
GRAHAMDBROWN.COM
Nope…
GRAHAMDBROWN.COM
Cool ad agencies?
GRAHAMDBROWN.COM
Nope…
“By hiring an ad agency or
outsourcing to a huge production
house, everything would look good 

…bu...
GRAHAMDBROWN.COM
NO ADVERTISING
GRAHAMDBROWN.COM
Huh?
GRAHAMDBROWN.COM
Then how?
GRAHAMDBROWN.COM
How did Xiaomi build a brand worth talking about?
GRAHAMDBROWN.COM
Google Trends “Xiaomi”
GRAHAMDBROWN.COM
Here are the 5 Ways
Xiaomi
is Building a
Brand Worth
Talking About
GRAHAMDBROWN.COM
1. Fans
GRAHAMDBROWN.COM
1. Fans
GRAHAMDBROWN.COM
“Apple doesn't really care about what the
users want. They imagine what the users
want. Xiaomi is differe...
GRAHAMDBROWN.COM
“Not buyers or customers, they’re ‘fans’”
GRAHAMDBROWN.COM
“Fanatic”
GRAHAMDBROWN.COM
And if you’re wondering, Fans = $Profit
GRAHAMDBROWN.COM
2. Earned Media
GRAHAMDBROWN.COM
Inspiring Loyalty
GRAHAMDBROWN.COM
Nurturing recommendation
GRAHAMDBROWN.COM
GRAHAMDBROWN.COM
3. Beachheads
GRAHAMDBROWN.COM
Brazil, Russia + Other Emerging Markets
GRAHAMDBROWN.COM
Building Beachheads in Europe…
GRAHAMDBROWN.COM
World domination, one country at a time…
GRAHAMDBROWN.COM
Soft launches, build out the market first
GRAHAMDBROWN.COM
“Apple and Samsung had better pay attention”
GRAHAMDBROWN.COM
4. Feedback Loops
GRAHAMDBROWN.COM
“What is the secret to
the Xiaomi brand? My
answer is customer
participation. Xiaomi
isn’t selling a prod...
GRAHAMDBROWN.COM
“Orange Friday” sourcing feedback from fans
GRAHAMDBROWN.COM
Building an Ecosystem together…
GRAHAMDBROWN.COM
“People just don't get it. The mobile phone
itself is only the carrier.” - Lei Jun
GRAHAMDBROWN.COM
Feedback is key part of ongoing dialog
GRAHAMDBROWN.COM
GRAHAMDBROWN.COM
5. Frontlines
GRAHAMDBROWN.COM
Experience Stores
GRAHAMDBROWN.COM
GRAHAMDBROWN.COM
Popcorn Festivals
GRAHAMDBROWN.COM
“already started to happen…”
GRAHAMDBROWN.COM
GRAHAMDBROWN.COM
Yes, but.. that’s just China, right?
GRAHAMDBROWN.COM
…We’re not crazy like them Chinese, right?
GRAHAMDBROWN.COM
Yep, we’re different here ;-)
GRAHAMDBROWN.COM
Share the love
don’t forget to 

hit the LIKE button
so other Slideshare users
can discover this too
GRAHAMDBROWN.COM
“A lot of people talk about Xiaomi.
It's not really our competitor. I
don't think they'll ever make it to...
GRAHAMDBROWN.COM
Agree or Not?
What do you think?
GRAHAMDBROWN.COM
Build a Brand Worth Talking About
GRAHAMDBROWN
Get this
Presentation
as a PDF FREE
GRAHAMDBROWN.COM
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(Asia Tech Podcast) 5 Reasons Xiaomi Will Rule the World

28 909 vues

Publié le

Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com

The tech world is "scared" by the rise of this challenger brand from China. And so it should be. Xiaomi recently sold out of its smartphones in 2.6 seconds! Even Apple can't claim such fan love.

In this new presentation, I share 5 insights into how Xiaomi does it. How does Xiaomi get such massive ROI on its marketing, with hardly a dollar spent on advertising or celebrities? And how might Xiaomi's marketing strategy, one day, rule the world?

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(Asia Tech Podcast) 5 Reasons Xiaomi Will Rule the World

  1. Reasons Xiaomi Will Rule the World5
  2. Build a Brand Worth Talking About GRAHAMDBROWN
  3. GRAHAMDBROWN.COM If you want to get this presentation free watch out for a 
 DOWNLOAD 
 link coming up
  4. GRAHAMDBROWN.COM Xiaomi is the world’s 3rd smartphone brand
  5. GRAHAMDBROWN.COM …but something wonderful is about to happen
  6. GRAHAMDBROWN.COM Today, Xiaomi is “Scaring the crap out of everybody”
  7. GRAHAMDBROWN.COM Download link coming up…
  8. Get this Presentation as a PDF FREE GRAHAMDBROWN.COM
  9. GRAHAMDBROWN.COM So, why is the tech world scared of Xiaomi?
  10. GRAHAMDBROWN.COM Here’s why…
  11. GRAHAMDBROWN.COM “Sold out in 3 minutes…”
  12. GRAHAMDBROWN.COM $50bn valuation source TechninAsia
  13. GRAHAMDBROWN.COM 300 smartphones a second…
  14. GRAHAMDBROWN.COM Share the love don’t forget to 
 hit the LIKE button so other Slideshare users can discover this too
  15. GRAHAMDBROWN.COM Ok, back to Xiaomi selling out in minutes
  16. GRAHAMDBROWN.COM No…40 seconds
  17. GRAHAMDBROWN.COM Scratch that, it’s 15 seconds…
  18. GRAHAMDBROWN.COM Even 5 seconds…
  19. GRAHAMDBROWN.COM No wait… it’s 2 seconds now
  20. GRAHAMDBROWN.COM So, how does Xiaomi do it?
  21. GRAHAMDBROWN.COM Big name celebs?
  22. GRAHAMDBROWN.COM Nope…
  23. GRAHAMDBROWN.COM Cool ad agencies?
  24. GRAHAMDBROWN.COM Nope… “By hiring an ad agency or outsourcing to a huge production house, everything would look good 
 …but it would be a different company” 
 
 - Amanda Chen, head of Global Marketing
  25. GRAHAMDBROWN.COM NO ADVERTISING
  26. GRAHAMDBROWN.COM Huh?
  27. GRAHAMDBROWN.COM Then how?
  28. GRAHAMDBROWN.COM How did Xiaomi build a brand worth talking about?
  29. GRAHAMDBROWN.COM Google Trends “Xiaomi”
  30. GRAHAMDBROWN.COM Here are the 5 Ways Xiaomi is Building a Brand Worth Talking About
  31. GRAHAMDBROWN.COM 1. Fans
  32. GRAHAMDBROWN.COM 1. Fans
  33. GRAHAMDBROWN.COM “Apple doesn't really care about what the users want. They imagine what the users want. Xiaomi is different” - Lei Jun, CEO and Founder Xiaomi
  34. GRAHAMDBROWN.COM “Not buyers or customers, they’re ‘fans’”
  35. GRAHAMDBROWN.COM “Fanatic”
  36. GRAHAMDBROWN.COM And if you’re wondering, Fans = $Profit
  37. GRAHAMDBROWN.COM 2. Earned Media
  38. GRAHAMDBROWN.COM Inspiring Loyalty
  39. GRAHAMDBROWN.COM Nurturing recommendation
  40. GRAHAMDBROWN.COM
  41. GRAHAMDBROWN.COM 3. Beachheads
  42. GRAHAMDBROWN.COM Brazil, Russia + Other Emerging Markets
  43. GRAHAMDBROWN.COM Building Beachheads in Europe…
  44. GRAHAMDBROWN.COM World domination, one country at a time…
  45. GRAHAMDBROWN.COM Soft launches, build out the market first
  46. GRAHAMDBROWN.COM “Apple and Samsung had better pay attention”
  47. GRAHAMDBROWN.COM 4. Feedback Loops
  48. GRAHAMDBROWN.COM “What is the secret to the Xiaomi brand? My answer is customer participation. Xiaomi isn’t selling a product, but the desire to be a part of something.” Wanqiang Li, 
 Co-Founder Xiaomi
  49. GRAHAMDBROWN.COM “Orange Friday” sourcing feedback from fans
  50. GRAHAMDBROWN.COM Building an Ecosystem together…
  51. GRAHAMDBROWN.COM “People just don't get it. The mobile phone itself is only the carrier.” - Lei Jun
  52. GRAHAMDBROWN.COM Feedback is key part of ongoing dialog
  53. GRAHAMDBROWN.COM
  54. GRAHAMDBROWN.COM 5. Frontlines
  55. GRAHAMDBROWN.COM Experience Stores
  56. GRAHAMDBROWN.COM
  57. GRAHAMDBROWN.COM Popcorn Festivals
  58. GRAHAMDBROWN.COM “already started to happen…”
  59. GRAHAMDBROWN.COM
  60. GRAHAMDBROWN.COM Yes, but.. that’s just China, right?
  61. GRAHAMDBROWN.COM …We’re not crazy like them Chinese, right?
  62. GRAHAMDBROWN.COM Yep, we’re different here ;-)
  63. GRAHAMDBROWN.COM Share the love don’t forget to 
 hit the LIKE button so other Slideshare users can discover this too
  64. GRAHAMDBROWN.COM “A lot of people talk about Xiaomi. It's not really our competitor. I don't think they'll ever make it to the U.S., for a million reasons we all know. And I think their business model has a very short lifespan” 
 - Idris Mootee, CMO HTC
  65. GRAHAMDBROWN.COM Agree or Not? What do you think?
  66. GRAHAMDBROWN.COM
  67. Build a Brand Worth Talking About GRAHAMDBROWN
  68. Get this Presentation as a PDF FREE GRAHAMDBROWN.COM

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