We look at three companies that were once industry leaders but have since fallen from grace for one reason or another. But it’s not all bad news for Jones Soda, Levi’s Jeans, and Motorola we’ll be delivering these insights along with great advice on re-emerging themselves as great brands with a youth minded approach.

1. BRAND REHAB
Episode 1:
JONES SODA
LEVI’S
MOTOROLA
3 Stories of Great Brands Fallen
THE MOBILEYOUTH® REPORT 2010
from Grace and How They Can Rise
Once Again with a Focus on Youth
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MOBILEYOUTH® helping brands market with youth since 2001 www.whatyouththink.com

2. •Focus on Canning Product
•2008: Lost $15 Million Credit Line
•2009 Report: Sales Plummet, 65% layoff of Work Force
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MOBILEYOUTH® helping brands market with youth since 2001 www.whatyouththink.com

3. •Fails to make the generational leap
•Increased competition from overseas
•“Made in America” Scandal
•Sales begin to drop in 1996 and never return
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MOBILEYOUTH® helping brands market with youth since 2001 www.whatyouththink.com

4. •RAZR and CLIQ phones are “cool”
but poor interface design results in
phones freezing and crashing.
•Brand becomes synonymous with
the word “disappointment” and user
trust destroyed
•Stock steadily declines from
2000-’03. Stock plummets in 2008
and motorola faces threat of losing
position as world’s 2nd largest
mobile phone manufacturer in 2010.
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MOBILEYOUTH® helping brands market with youth since 2002
2001 www.whatyouththink.com

5. Click HERE to watch the
webcast as Ben Leis and
Graham Brown discuss how
these 3 brands can rise
again to great heights with
a renewed focus on youth.
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MOBILEYOUTH® helping brands market with youth since 2001 www.whatyouththink.com