(Graham Brown mobileYouth) End of the Pepsi Generation - with video

•

10 j'aime•962 vues

(Now with video!) http://www.mobileYouth.org 48 years after the partnership that gave us "The Pepsi Generation" both the BBDO-Pepsi relationship and Michael Jackson are no more. Graham Brown explains how youth marketing has changed irrevocably and why you can't buy trust anymore. Featuring Videos from Michael Jackson (80s) & Pepsi (50s)

Technologie Business Actualités & Politique

Are you marketing to or
Are you marketing with ?

twitter: grahamdbrown
graham.brown@mobileyouth.org

Want mobileYouth to present at
your company/conference?

Click Here

twitter: grahamdbrown
graham.brown@mobileyouth.org

Graham Brown
mobileYouth.org

Youth Marketing
Mobile Trends
Ideation + Research

twitter: grahamdbrown
graham.brown@mobileyouth.org

Contenu connexe

Plus de Graham Brown

Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)

Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)

Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)

Asia Tech Research: 50 Trends Asia 2018

Asia Tech Research: 50 Trends Asia 2018

Asia Tech Research: 50 Trends Asia 2018

Ebook: 10 Tips to Grow Your Business in 2017 (Download)

Ebook: 10 Tips to Grow Your Business in 2017 (Download)

Ebook: 10 Tips to Grow Your Business in 2017 (Download)

Every Entrepreneur Grows by Learning (Up.School)

Every Entrepreneur Grows by Learning (Up.School)

Every Entrepreneur Grows by Learning (Up.School)

(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business

(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business

(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business

(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders

(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders

(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders

(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs

(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs

(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs

Asia Tech Podcast http://www.ATP.show Asia Tech Research http://www.AsiaTechResearch.com We are in the business of selling emotions not stuff. Stuff is cheap and easy to copy. Emotion, however is a priceless, individual, unique experience. In this presentation, I explain why the future of marketing lies in creating powerful EXPERIENCES that customers can share and conversations that define our brands. There is also a link in this presentation telling you how to get the PDF file.

Experience is the Brand (How to Build a Brand Worth Talking About)

It's not all sunshine and rainbows in marketing. What happens when your brand is broken? What happens when you have one of the most globally recognized brands but your sales are flat even though you're spending $1.5 billion on advertising? What happens when you're losing the youth market and competitors like Starbucks, Chipotle and Shake Shack are eating away at your market share? Forget brand makeovers, rebrands and a better ad campaign. What McDonalds needs to stay relevant is something far more radical. In this case study presentation I look at McDonalds. What is the root cause of the McDonalds brand marketing strategy? Why is more "branding" and more of the old ad agency model going to create more of the same problem? And how can McDonalds fix its brand through building a powerful Frontline Brand Experience? In this presentation, I look at the shift from Branding to Brand Experience and the 3 areas McDonalds needs to focus on to fix its broken brand.

How to fix a Broken Brand (McDonalds Case Study 2015)

If you owned stock in Starbucks and Apple, you'd be sitting on a 1000% return on your investment over the last 7 years. The phenomenal rise of these two companies is the result of clear focus on their brand marketing strategy, one which required a conscious split from traditional BRANDING based advertising, to marketing fit for the 21st century: BRAND EXPERIENCE. In this presentation, we'll look at the success story from the Starbucks side: a case study of how Starbucks became a loved brand like Apple and the 5 factors that underpin its class-leading marketing strategy.

How Starbucks Became the Apple of Coffee

How Starbucks Became the Apple of Coffee

How Starbucks Became the Apple of Coffee

The 6 Ways Starbucks Kills it on Social Media

The 6 Ways Starbucks Kills it on Social Media

The 6 Ways Starbucks Kills it on Social Media

What is brand in 2015? Brand is no longer what the ad agency says about your product or service but what customers say, share and experience about your company. That means how your retail staff interact with customers or how your marketing team creates conversations at your events is more important than what's said in an advertising campaign. This is the reality of the sharing economy in 2015. Experience is only real when shared and if customers aren't sharing your brand, you might as well be invisible. Click here to find out more about Brand Experience and why the era of Branding is dead...

Branding is Dead: Long Live Brand Experience

(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...

The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)

The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)

The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)

10 Facts about Gen Y and Social Media Privacy (Total Youth Research)

10 Facts about Gen Y and Social Media Privacy (Total Youth Research)

10 Facts about Gen Y and Social Media Privacy (Total Youth Research)

Brand Democracy: How to Tell Stories in the Social Era by Graham Brown Brand Democracy is a bottom-up approach to marketing practiced by brands like GoPro, Zappos, Instagram, Lego and Monster Energy Drinks. Where brand management focuses on top-down brand positioning, Brand Democracy seeks to create the brand through customer conversations and interactions. Rather than managing the brand, the company curates this peer-to-peer communication by giving customers tools and a platform to share their individual stories.

Brand Democracy: How to Tell Stories in the Social Era by Graham Brown

(GrahamDBrown) 5 ideas you should steal from Lego's marketing

(GrahamDBrown) 5 ideas you should steal from Lego's marketing

(GrahamDBrown) 5 ideas you should steal from Lego's marketing

Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success

Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success

Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success

Social Media is a Promise (here's how to keep it) by Graham D Brown

Social Media is a Promise (here's how to keep it) by Graham D Brown

Social Media is a Promise (here's how to keep it) by Graham D Brown

Marketing is no Longer Hollywood

Marketing is no Longer Hollywood

Marketing is no Longer Hollywood

Plus de Graham Brown (20)

Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)

Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)

Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)

Asia Tech Research: 50 Trends Asia 2018

Asia Tech Research: 50 Trends Asia 2018

Asia Tech Research: 50 Trends Asia 2018

Ebook: 10 Tips to Grow Your Business in 2017 (Download)

Ebook: 10 Tips to Grow Your Business in 2017 (Download)

Ebook: 10 Tips to Grow Your Business in 2017 (Download)

Every Entrepreneur Grows by Learning (Up.School)

Every Entrepreneur Grows by Learning (Up.School)

Every Entrepreneur Grows by Learning (Up.School)

(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business

(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business

(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business

(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders

(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders

(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders

(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs

(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs

(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs

Experience is the Brand (How to Build a Brand Worth Talking About)

How to fix a Broken Brand (McDonalds Case Study 2015)

How Starbucks Became the Apple of Coffee

How Starbucks Became the Apple of Coffee

How Starbucks Became the Apple of Coffee

The 6 Ways Starbucks Kills it on Social Media

The 6 Ways Starbucks Kills it on Social Media

The 6 Ways Starbucks Kills it on Social Media

Branding is Dead: Long Live Brand Experience

(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...

The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)

The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)

The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)

10 Facts about Gen Y and Social Media Privacy (Total Youth Research)

10 Facts about Gen Y and Social Media Privacy (Total Youth Research)

10 Facts about Gen Y and Social Media Privacy (Total Youth Research)

Brand Democracy: How to Tell Stories in the Social Era by Graham Brown

(GrahamDBrown) 5 ideas you should steal from Lego's marketing

(GrahamDBrown) 5 ideas you should steal from Lego's marketing

(GrahamDBrown) 5 ideas you should steal from Lego's marketing

Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success

Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success

Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success

Social Media is a Promise (here's how to keep it) by Graham D Brown

Social Media is a Promise (here's how to keep it) by Graham D Brown

Social Media is a Promise (here's how to keep it) by Graham D Brown

Marketing is no Longer Hollywood

Marketing is no Longer Hollywood

Marketing is no Longer Hollywood

Dernier

The Good, the Bad and the Governed - Why is governance a dirty word? David O'Neill, Chief Operating Officer - APIContext Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...

Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...

Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...

Building Digital Trust in a Digital Economy Veronica Tan, Director - Cyber Security Agency of Singapore Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Axa Assurance Maroc - Insurer Innovation Award 2024

Axa Assurance Maroc - Insurer Innovation Award 2024

Axa Assurance Maroc - Insurer Innovation Award 2024

The Digital Insurer

AXA XL - Insurer Innovation Award Americas 2024

AXA XL - Insurer Innovation Award Americas 2024

AXA XL - Insurer Innovation Award Americas 2024

The Digital Insurer

Manulife - Insurer Transformation Award 2024

Manulife - Insurer Transformation Award 2024

Manulife - Insurer Transformation Award 2024

The Digital Insurer

Scaling API-first – The story of a global engineering organization Ian Reasor, Senior Computer Scientist - Adobe Radu Cotescu, Senior Computer Scientist - Adobe Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

Artificial Intelligence Chap.5 : Uncertainty

Artificial Intelligence Chap.5 : Uncertainty

Artificial Intelligence Chap.5 : Uncertainty

Khushali Kathiriya

Real Time Object Detection Using Open CV

Real Time Object Detection Using Open CV

Real Time Object Detection Using Open CV

Architecting Cloud Native Applications

Architecting Cloud Native Applications

Architecting Cloud Native Applications

Automating Google Workspace (GWS) & more with Apps Script

Automating Google Workspace (GWS) & more with Apps Script

Automating Google Workspace (GWS) & more with Apps Script

Corporate and higher education. Two industries that, in the past, have had a clear divide with very little crossover. The difference in goals, learning styles and objectives paved the way for differing learning technologies platforms to evolve. Now, those stark lines are blurring as both sides are discovering they have content that’s relevant to the other. Join Tammy Rutherford as she walks through the pros and cons of corporate and higher ed collaborating. And the challenges of these different technology platforms working together for a brighter future.

Corporate and higher education May webinar.pptx

Corporate and higher education May webinar.pptx

Corporate and higher education May webinar.pptx

Rustici Software

Abhishek Deb(1), Mr Abdul Kalam(2) M. Des (UX) , School of Design, DIT University , Dehradun. This paper explores the future potential of AI-enabled smartphone processors, aiming to investigate the advancements, capabilities, and implications of integrating artificial intelligence (AI) into smartphone technology. The research study goals consist of evaluating the development of AI in mobile phone processors, analyzing the existing state as well as abilities of AI-enabled cpus determining future patterns as well as chances together with reviewing obstacles as well as factors to consider for more growth.

Exploring the Future Potential of AI-Enabled Smartphone Processors

Exploring the Future Potential of AI-Enabled Smartphone Processors

Exploring the Future Potential of AI-Enabled Smartphone Processors

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Juan lago vázquez

presentation ICT roal in 21st century education

presentation ICT roal in 21st century education

presentation ICT roal in 21st century education

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Product Anonymous

Created by Mozilla Research in 2012 and now part of Linux Foundation Europe, the Servo project is an experimental rendering engine written in Rust. It combines memory safety and concurrency to create an independent, modular, and embeddable rendering engine that adheres to web standards. Stewardship of Servo moved from Mozilla Research to the Linux Foundation in 2020, where its mission remains unchanged. After some slow years, in 2023 there has been renewed activity on the project, with a roadmap now focused on improving the engine’s CSS 2 conformance, exploring Android support, and making Servo a practical embeddable rendering engine. In this presentation, Rakhi Sharma reviews the status of the project, our recent developments in 2023, our collaboration with Tauri to make Servo an easy-to-use embeddable rendering engine, and our plans for the future to make Servo an alternative web rendering engine for the embedded devices industry. (c) Embedded Open Source Summit 2024 April 16-18, 2024 Seattle, Washington (US) https://events.linuxfoundation.org/embedded-open-source-summit/ https://ossna2024.sched.com/event/1aBNF/a-year-of-servo-reboot-where-are-we-now-rakhi-sharma-igalia

A Year of the Servo Reboot: Where Are We Now?

A Year of the Servo Reboot: Where Are We Now?

A Year of the Servo Reboot: Where Are We Now?

Three things you will take away from the session: • How to run an effective tenant-to-tenant migration • Best practices for before, during, and after migration • Tips for using migration as a springboard to prepare for Copilot in Microsoft 365 Main ideas: Migration Overview: The presentation covers the current reality of cross-tenant migrations, the triggers, phases, best practices, and benefits of a successful tenant migration Considerations: When considering a migration, it is important to consider the migration scope, performance, customization, flexibility, user-friendly interface, automation, monitoring, support, training, scalability, data integrity, data security, cost, and licensing structure Next Wave: The next wave of change includes the launch of Copilot, which requires businesses to be prepared for upcoming changes related to Copilot and the cloud, and to consolidate data and tighten governance ShareGate: ShareGate can help with pre-migration analysis, configurable migration tool, and automated, end-user driven collaborative governance

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

Accelerating FinTech Innovation: Unleashing API Economy and GenAI Vasa Krishnan, Chief Technology Officer - FinResults Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

FWD Group - Insurer Innovation Award 2024

FWD Group - Insurer Innovation Award 2024

FWD Group - Insurer Innovation Award 2024

The Digital Insurer

Dernier (20)

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...

Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...

Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Axa Assurance Maroc - Insurer Innovation Award 2024

Axa Assurance Maroc - Insurer Innovation Award 2024

Axa Assurance Maroc - Insurer Innovation Award 2024

AXA XL - Insurer Innovation Award Americas 2024

AXA XL - Insurer Innovation Award Americas 2024

AXA XL - Insurer Innovation Award Americas 2024

Manulife - Insurer Transformation Award 2024

Manulife - Insurer Transformation Award 2024

Manulife - Insurer Transformation Award 2024

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

Artificial Intelligence Chap.5 : Uncertainty

Artificial Intelligence Chap.5 : Uncertainty

Artificial Intelligence Chap.5 : Uncertainty

Real Time Object Detection Using Open CV

Real Time Object Detection Using Open CV

Real Time Object Detection Using Open CV

Architecting Cloud Native Applications

Architecting Cloud Native Applications

Architecting Cloud Native Applications

Automating Google Workspace (GWS) & more with Apps Script

Automating Google Workspace (GWS) & more with Apps Script

Automating Google Workspace (GWS) & more with Apps Script

Corporate and higher education May webinar.pptx

Corporate and higher education May webinar.pptx

Corporate and higher education May webinar.pptx

Exploring the Future Potential of AI-Enabled Smartphone Processors

Exploring the Future Potential of AI-Enabled Smartphone Processors

Exploring the Future Potential of AI-Enabled Smartphone Processors

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

presentation ICT roal in 21st century education

presentation ICT roal in 21st century education

presentation ICT roal in 21st century education

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

A Year of the Servo Reboot: Where Are We Now?

A Year of the Servo Reboot: Where Are We Now?

A Year of the Servo Reboot: Where Are We Now?

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

FWD Group - Insurer Innovation Award 2024

FWD Group - Insurer Innovation Award 2024

FWD Group - Insurer Innovation Award 2024

(Graham Brown mobileYouth) End of the Pepsi Generation - with video

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

15.

16.

17. Are you marketing to or Are you marketing with ? twitter: grahamdbrown graham.brown@mobileyouth.org

18. Want mobileYouth to present at your company/conference? Click Here twitter: grahamdbrown graham.brown@mobileyouth.org

19. Graham Brown mobileYouth.org Youth Marketing Mobile Trends Ideation + Research twitter: grahamdbrown graham.brown@mobileyouth.org