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STORIES OF MOBILE INNOVATION FROM EMERGING MARKETS AROUND THE WORLD
EMERGING MARKETS HAVE OUTGROWN GRAMEEN’S VILLAGE PHONE INITIATIVE
MOBILE PHONES ARE PREVALENT AMONG STUDENTS, STREET HAWKERS & FARMERS
$112 MN RUSSIA $1,437 MN CHINA $75 MN $2,060 MN MEXICO INDIA $335 MN NIGERIA $162 MN $94 MN INDONESIA TANZANIA $282 MN BRAZIL $85 MN SOUTH AFRICA RURAL MOBILE YOUTH MARKET IN USD MILLIONS FOR SELECT COUNTRIES
INDIA AND CHINA ARE THE LARGEST AMONG EMERGING MARKETS RURAL EMERGENT MARKETS USD 2,060 MN GET COUNTRY SPECIFIC  CHARTS AND DATA  AT MOBILEYOUTH.ORG USD 1,437 MN
1. THE SUCCESS OF M-PESA IN KENYA
4 MILLION KENYANS HAVE A BANK ACCOUNT. 10 MILLION KENYANS ARE REGISTERED WITH M-PESA.
WITH M-PESA KENYANS CAN SEND OR WITHDRAW MONEY, BUY AIRTIME & RECEIVE OR REPAY LOANS
17,000 M-PESA AGENTS COMAPRED TO 840 BANK BRANCHES AND 150 ATMS
M-PESA IS TRUSTWORTHY, AFFORDABLE AND VALUABLE TO SUBSCRIBERS
M-PESA YOUTH EXPERIENCES FROM KENYA BY TEENWISE MEDIA Name: Brian Ng’etheAge: 18 It’s really convenient to transact cash anywhere  and I always top-up my air time through it as well Name: IddahAsin Age: 25 It is very convenient as it has saved us the long queues in banks and ATMs.  Besides, it is widely accessible as its everywhere you go.  I also use Zap for Zain when transacting with my Zain contacts, to pay bills etc. Name: Kevin Wang’ombeAge: 17 I am a Zain subscriber so I use Zap. It’s like my mobile bank account.  It comes in handy during emergencies.  I’ve done a lot of purchases through Zap and I also buy airtime through Zap
2. LIFE TOOLS BY NOKIA IN INDIA, INDONESIA & CHINA
THE LIFE TOOLS PROGRAM IN INDIA FOCUSES ON AGRICULTURE AND EDUCATION SERVICES WITH ENTERTAINMENT AS A SUPPLEMENT.
THE AGRICULTURE SERVICE HAS REMOVED THE MIDDLE MAN CONNECTING FARMERS WITH MARKETS & INCREASED INCOME FOR FARMERS.
THE EDUCATION SERVICE HELPS YOUTH WITH LEARNING ENGLISH AND EXAM PREPARATIONS.
THE ENTERTAINMENT SERVICE COVERS THE ‘ABC’ (ASTROLOGY, BOLLYWOOD, CRICKET) OF MOBILE SERVICES IN INDIA.
NOKIA LIFE TOOLS COMES PRELOADED ON AFFORDABLE HANDSETS AND IN 9 DIFFERENT LOCAL LANGUAGES PLUS ENGLISH.
AFTER 1.5 MILLION SUBSCRIBERS ACROSS INDIA & INDONESIA, LIFE TOOLS WAS LAUNCHED IN CHINA ON MAY 2010.
3. DUAL SIM HANDSETS FOR EMERGING MARKETS
YOUTH MOBILE OWNERS ARE MORE LIKELY TO OWN TWO HANDSETS, EACH WITH A DIFFERENT OPERATOR.
MANUFACTURERS BOTH SMALL AND BIG HAVE STARTED OFFERING DUAL SIM HANDSETS AT AN AFFORDABLE PRICE.
NOKIA’S C1 MODEL WITH DUAL SIM CAPABILITY ALSO FEATURES A FLASHLIGHT – A MUCH NEEDED TOOL FOR OWNERS IN EMERGING MARKETS.
DUAL SIM HANDSETS ARE PRECISELY THE KIND OF INNOATION THAT PROVIDE VALUE TO EMERGING MARKETS.
READ FOUR ADDITIONAL STORIES OF INNOVATIONS FROM EMERGING MARKETS AT MOBILEYOUTH.ORG ,[object Object]
 Youth entrepreneurs and community based mobile journalism in Kenya

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(mobileYouth) Stories of Mobile Innovation in Emerging Markets around the World

  • 1. STORIES OF MOBILE INNOVATION FROM EMERGING MARKETS AROUND THE WORLD
  • 2. EMERGING MARKETS HAVE OUTGROWN GRAMEEN’S VILLAGE PHONE INITIATIVE
  • 3. MOBILE PHONES ARE PREVALENT AMONG STUDENTS, STREET HAWKERS & FARMERS
  • 4. $112 MN RUSSIA $1,437 MN CHINA $75 MN $2,060 MN MEXICO INDIA $335 MN NIGERIA $162 MN $94 MN INDONESIA TANZANIA $282 MN BRAZIL $85 MN SOUTH AFRICA RURAL MOBILE YOUTH MARKET IN USD MILLIONS FOR SELECT COUNTRIES
  • 5. INDIA AND CHINA ARE THE LARGEST AMONG EMERGING MARKETS RURAL EMERGENT MARKETS USD 2,060 MN GET COUNTRY SPECIFIC CHARTS AND DATA AT MOBILEYOUTH.ORG USD 1,437 MN
  • 6. 1. THE SUCCESS OF M-PESA IN KENYA
  • 7. 4 MILLION KENYANS HAVE A BANK ACCOUNT. 10 MILLION KENYANS ARE REGISTERED WITH M-PESA.
  • 8. WITH M-PESA KENYANS CAN SEND OR WITHDRAW MONEY, BUY AIRTIME & RECEIVE OR REPAY LOANS
  • 9. 17,000 M-PESA AGENTS COMAPRED TO 840 BANK BRANCHES AND 150 ATMS
  • 10. M-PESA IS TRUSTWORTHY, AFFORDABLE AND VALUABLE TO SUBSCRIBERS
  • 11. M-PESA YOUTH EXPERIENCES FROM KENYA BY TEENWISE MEDIA Name: Brian Ng’etheAge: 18 It’s really convenient to transact cash anywhere and I always top-up my air time through it as well Name: IddahAsin Age: 25 It is very convenient as it has saved us the long queues in banks and ATMs. Besides, it is widely accessible as its everywhere you go. I also use Zap for Zain when transacting with my Zain contacts, to pay bills etc. Name: Kevin Wang’ombeAge: 17 I am a Zain subscriber so I use Zap. It’s like my mobile bank account. It comes in handy during emergencies. I’ve done a lot of purchases through Zap and I also buy airtime through Zap
  • 12. 2. LIFE TOOLS BY NOKIA IN INDIA, INDONESIA & CHINA
  • 13. THE LIFE TOOLS PROGRAM IN INDIA FOCUSES ON AGRICULTURE AND EDUCATION SERVICES WITH ENTERTAINMENT AS A SUPPLEMENT.
  • 14. THE AGRICULTURE SERVICE HAS REMOVED THE MIDDLE MAN CONNECTING FARMERS WITH MARKETS & INCREASED INCOME FOR FARMERS.
  • 15. THE EDUCATION SERVICE HELPS YOUTH WITH LEARNING ENGLISH AND EXAM PREPARATIONS.
  • 16. THE ENTERTAINMENT SERVICE COVERS THE ‘ABC’ (ASTROLOGY, BOLLYWOOD, CRICKET) OF MOBILE SERVICES IN INDIA.
  • 17. NOKIA LIFE TOOLS COMES PRELOADED ON AFFORDABLE HANDSETS AND IN 9 DIFFERENT LOCAL LANGUAGES PLUS ENGLISH.
  • 18. AFTER 1.5 MILLION SUBSCRIBERS ACROSS INDIA & INDONESIA, LIFE TOOLS WAS LAUNCHED IN CHINA ON MAY 2010.
  • 19. 3. DUAL SIM HANDSETS FOR EMERGING MARKETS
  • 20. YOUTH MOBILE OWNERS ARE MORE LIKELY TO OWN TWO HANDSETS, EACH WITH A DIFFERENT OPERATOR.
  • 21. MANUFACTURERS BOTH SMALL AND BIG HAVE STARTED OFFERING DUAL SIM HANDSETS AT AN AFFORDABLE PRICE.
  • 22. NOKIA’S C1 MODEL WITH DUAL SIM CAPABILITY ALSO FEATURES A FLASHLIGHT – A MUCH NEEDED TOOL FOR OWNERS IN EMERGING MARKETS.
  • 23. DUAL SIM HANDSETS ARE PRECISELY THE KIND OF INNOATION THAT PROVIDE VALUE TO EMERGING MARKETS.
  • 24.
  • 25. Youth entrepreneurs and community based mobile journalism in Kenya
  • 26. In the Philippines, you can now send an email using only SMS from your mobile phone
  • 27.