Learning from Starwars & instant noodles: how can we help our fans to market our brands?

1. mobileYouth Asia LIVE! Episode 11 Meet the Fans

2. Pop Quiz: Which of these products have rappers used in their songs to reaffirm that they are indeed “gangsta?” Download Charts http://www.mobileyouthreport.com

3. Pop Quiz: Which of these products have rappers used in their songs to reaffirm that they are indeed “gangsta?” Alcoholic beverage Luxury automobiles Instant noodles All of the above Download Charts http://www.mobileyouthreport.com

4. Pop Quiz: Which of these products have rappers used in their songs to reaffirm that they are indeed “gangsta?” Alcoholic beverage Luxury automobiles Instant noodles All of the above The correct answer Download Charts http://www.mobileyouthreport.com

5. Pop Quiz: Which of these products have rappers used in their songs to reaffirm that they are indeed “gangsta?” Alcoholic beverage Luxury automobiles Instant noodles All of the above Wait, what? The correct answer Download Charts http://www.mobileyouthreport.com

6. Meet Your Fans From cash-strapped students in Indonesia © YouTube <thepuchettes> Download Charts http://www.mobileyouthreport.com

7. Meet Your Fans From cash-strapped students in Indonesia to a hip hop producer in London © YouTube <NSG Music Recordings> Download Charts http://www.mobileyouthreport.com

8. Meet Your Fans From cash-strapped students in Indonesia to a hip hop producer in London to a rapper in Nigeria © YouTube <J20-Indomie> Download Charts http://www.mobileyouthreport.com

9. Meet Your Fans From cash-strapped students in Indonesia to a hip hop producer in London to a rapper in Nigeria Indomie has fans © YouTube <TheShanboi> Download Charts http://www.mobileyouthreport.com

10. Meet Your Fans From cash-strapped students in Indonesia to a hip hop producer in London to a rapper in Nigeria Indomie has fans Not bad for an instant noodle © YouTube <TheShanboi> Download Charts http://www.mobileyouthreport.com

11. Whatever you’re selling, Download Charts http://www.mobileyouthreport.com

12. Whatever you’re selling, you have fans Download Charts http://www.mobileyouthreport.com

13. Whatever you’re selling, you have fans Instant noodle Download Charts http://www.mobileyouthreport.com

14. Whatever you’re selling, you have fans Instant noodle Fans Download Charts http://www.mobileyouthreport.com

15. Whatever you’re selling, you have fans Instant noodle Fans Plastic blocks Download Charts http://www.mobileyouthreport.com

16. Whatever you’re selling, you have fans Instant noodle Fans Plastic blocks Fans Download Charts http://www.mobileyouthreport.com

17. Whatever you’re selling, you have fans Instant noodle Fans Plastic blocks Fans Permanent markers Download Charts http://www.mobileyouthreport.com

18. Whatever you’re selling, you have fans Instant noodle Fans Plastic blocks Fans Permanent markers Fans Download Charts http://www.mobileyouthreport.com

19. But they’re not fans of your product Instant noodle Fans Plastic blocks Fans Permanent markers Fans Download Charts http://www.mobileyouthreport.com

20. They’re fans of your social context Instant noodle Fans Plastic blocks Fans Permanent markers Fans Download Charts http://www.mobileyouthreport.com

21. They’re fans of your social context Instant noodle Unpretentious roots & symbol of independence Fans Plastic blocks Fans Permanent markers Fans Download Charts http://www.mobileyouthreport.com

22. They’re fans of your social context Instant noodle Unpretentious roots & symbol of independence Fans Plastic blocks Childhood memories & geek-pride Fans Permanent markers Fans Download Charts http://www.mobileyouthreport.com

23. They’re fans of your social context Instant noodle Unpretentious roots & symbol of independence Fans Plastic blocks Childhood memories & geek-pride Fans Anti-establishment & minimalist art Permanent markers Fans Download Charts http://www.mobileyouthreport.com

24. They’re fans of your social context Instant noodle Unpretentious roots & symbol of independence Fans Plastic blocks Childhood memories & geek-pride Fans Anti-establishment & minimalist art Permanent markers Fans Download Charts http://www.mobileyouthreport.com

25. Social context comes from fans flickrjaako Download Charts http://www.mobileyouthreport.com

26. Social context comes from fans not from you flickrjaako Download Charts http://www.mobileyouthreport.com

27. Social context comes from fans not from you Advertising your version of social context ruins your brand flickrchicagolau Download Charts http://www.mobileyouthreport.com

28. Social context comes from fans not from you Advertising your version means you’re fighting your fans flickrchicagolau Download Charts http://www.mobileyouthreport.com

29. Social context comes from fans not from you Advertising your version means you’re fighting your fans and no good comes from that flickrchicagolau Download Charts http://www.mobileyouthreport.com

30. Social context comes from fans not from you Advertising your version means you’re fighting your fans and no good comes from that flickrchicagolau Download Charts http://www.mobileyouthreport.com

31. Social context comes from fans not from you Advertising your version means you’re fighting your fans and no good comes from that Download Charts http://www.mobileyouthreport.com

32. Social context comes from fans not from you Advertising your version means you’re fighting your fans and no good comes from that Download Charts http://www.mobileyouthreport.com

33. Your fans are working hard for you Download Charts http://www.mobileyouthreport.com

34. Your fans are working hard for you GadisAriniWijaya Indonesian Female, 18 years old Entering 1st year of university 2008 Older sister bought her a BlackBerry Download Charts http://www.mobileyouthreport.com

35. Your fans are working hard for you GadisAriniWijaya Indonesian Female, 18 years old Entering 1st year of university 2008 Older sister bought her a BlackBerry The first BlackBerry user in her study program Download Charts http://www.mobileyouthreport.com

36. Your fans are working hard for you GadisAriniWijaya Indonesian Female, 18 years old Entering 1st year of university 2008 2009 Older sister bought her a BlackBerry 12 of her friends in the study program started using BlackBerry handsets The first BlackBerry user in her study program Download Charts http://www.mobileyouthreport.com

37. Your fans are working hard for you GadisAriniWijaya Indonesian Female, 18 years old Entering 1st year of university Entered a co-op program For a resort in Phuket, Thailand 2008 2009 2010 2011 Older sister bought her a BlackBerry 12 of her friends in the study program started using BlackBerry handsets The first BlackBerry user in her study program Download Charts http://www.mobileyouthreport.com

38. Your fans are working hard for you GadisAriniWijaya Indonesian Female, 21 years old Co-op student in Thailand 2011 The only BlackBerry users in her office were her boss and herself Download Charts http://www.mobileyouthreport.com

39. Your fans are working hard for you GadisAriniWijaya Indonesian Female, 21 years old Co-op student in Thailand 2011 2012 The only BlackBerry users in her office were her boss and herself 7 of her colleagues in Phuket, Thailand own BlackBerry handsets Download Charts http://www.mobileyouthreport.com

40. Your fans are working hard for you GadisAriniWijaya Indonesian Female, 21 years old Co-op student in Thailand 2011 2012 2013 2014 The only BlackBerry users in her office were her boss and herself 7 of her colleagues in Phuket, Thailand own BlackBerry handsets ??? ??? Download Charts http://www.mobileyouthreport.com

41. Your fans are working hard for you How hard are you going to work for your fans? GadisAriniWijaya Indonesian Female, 21 years old Co-op student in Thailand 2011 2012 2013 2014 The only BlackBerry users in her office were her boss and herself 7 of her colleagues in Phuket, Thailand own BlackBerry handsets ??? ??? Download Charts http://www.mobileyouthreport.com

42. So … Download Charts http://www.mobileyouthreport.com

43. So … How do you identify fans? What’s the best way to facilitate discussions among fans? What role does social media play in all of this? How does all this apply to my brand? What if my fans now hate me? What do your fans like about you? Download Charts http://www.mobileyouthreport.com

44. To find some answers Contact us: Ghani Kunto Business Development Manager for Asia ghani.kunto@mobileYouth.org +852 8 176 365 0 http://mobileYouth.Asia Maybe we can help you ask better questions Contact us: Ghani Kunto Business Development Manager for Asia ghani.kunto@mobileYouth.org +852 8 176 365 0 http://mobileYouth.Asia Download Charts http://www.mobileyouthreport.com

45. To find some answers Contact us: Ghani Kunto Business Development Manager for Asia ghani.kunto@mobileYouth.org +852 8 176 365 0 http://mobileYouth.Asia Maybe we can help you ask better questions Contact us: Ghani Kunto Business Development Manager for Asia ghani.kunto@mobileYouth.org +852 8 176 365 0 http://mobileYouth.Asia http://mobileYouthReport.com Download Charts http://www.mobileyouthreport.com

46. http://mobileYouthReport.com Download Charts http://www.mobileyouthreport.com