SMS usage in the next two years is predicted to go down by 20%. A Financial Times article recently covered this, stating that BBM is one of the drivers behind it. What is it about BlackBerry and BBM that’s driving this change in behavior? Who are the key customer segments that’s driving this change? What are the implications to mobile handsets and operators in the key markets in Asia?

1. mobileYouth Asia LIVE! May 4, 2011 SMS vs. BBM Ghani Kunto FLICKR: AKUPPA JOHN WIGHAM

2. http://bit.ly/dEX6nD http://bit.ly/mCiIXz Flickr: Lord Jim

3. http://on.ft.com/gufdbX

4. With us today… Tara Talitha YouthLab Indonesia Indonesia KaustavSen Gupta Ingene India FadliAzali Youth Works Malaysia FLICKR: KARIM AMAR

5. Why BlackBerry? “So I’ll be considered high-tech even though I don’t have a clue about its applications” Uke, 21 years old female “To be part of the in group” Aldi, 17 year old male “So I’ll look rich” Citra, 17 years old female YouthLab Indonesia

6. BlackBerry is a Social Marker

7. The culprits behind BlackBerry’s rise in Asia … … and the key to BlackBerry’s future globally

8. BlackBerry is a phone you graduate into Flickr: feryindrawan

9. “When I’m texting someone I don’t feel alone.” A.J. Shaughnessy, 9th grade “Someone’s texting me. Maybe someone needs me.’’ Michael Joyce, 16 years old I told the benefits that we can get from using BB to my friends and to my sister. They haven’t bought a BB yet, but they have been planning to buy one! I also have many BlackBerry groups with my friends. We share ideas, gossips, and chats BlackBerry helps my life! For academic purposes, works, and social life! AnggunPesona, 23 years old

10. BlackBerry and BB’s social currency is “adulthood” “affluence” “empowerment” What’s yours? FLICKR: JOSEPH BRENT

11. If you’re in one of these companies, you might already have access to http://mobileyouthreport.com

12. Download this presentation and get access to more charts http://www.mobileyouthreport.com