Presented at ITS-UK on 21/2/2019. This presentation gives an overview of the Mobility as a Service market in the UK, what policy implications there have been, trials, and forthcoming challenges.

1. Mobility as a Service in the
UK – The State of Play
James Gleave
Mobility Policy Lab
Presentation to ITS-UK French Delegation, 21st February 2019

2. What we mean by MaaS
“Using a digital interface to source and manage the provision of
provision of transport related service(s) which meets the mobility
mobility requirements of a customer.”
Transport Systems Catapult, 2016

3. What this ACTUALLY
means
About overlaying the basic service provision
of transport services with what all customers
need at the point of sale, but personalized.
This is a mix of:
- Ticketing, ideally integrated
- Scheduled and real time running
- Variety of mobility services
- Provided in an open and accessible
standard
MaaS Operator owns the customer
relationship.

4. A big market opportunity
£79.40 a week on
personal travel
Source: ONS (2018)
225 trips
594 trips
100 trips
17 trips
Trips per annum

5. Policy Context
Future of Mobility Foresight Project
“A need for flexibility.”
Key Policy considerations are:
- Security
- Data Protection and Privacy
- Market dominance
- Achieving socially-just outcomes
Future of Mobility Grand Challenge
“We will become a world leader in
shaping the future of mobility. We
are on the cusp of a profound
change in how we move people,
goods and services around our
towns, cities and countryside. This
is driven by extraordinary
innovation in engineering,
technology and business models.”

6. The cities filling the
void
The major cities of the UK are integrating
mobility as a service into their mobility
strategies, even if as an intention as
opposed to a project.This is often integrated
as part of wider smart city and mobility
projects.
But this often does not correspond with the
powers needed to deliver MaaS. A good
example is the complete lack of control
many cities have on their public transport
networks.
Manchester
Liverpool
West Midlands
Bristol
Glasgow
Edinburgh
Newcastle
Leeds
Sheffield
London
MaaS in strategy
MaaS in forthcoming strategy

7. What can we learn from integrated
ticketing?
Oyster Card
• Launched in 2003
• 1 billion trips on Oyster PAYG in 2017/18
• £1.8 billion in revenue on Oyster PAYG in
2017/18 (of which £321 million is
unspent)
• Used for public transport planning across
London
ITSO Standard
• Open standard for acceptance of
smartcards on public transport in the UK
(now includes mobile payment)
• First ITSO compliant smartcard launched in
2002
• 2 billion journeys on ITSO cards (1.1 million
with National Concessionary Pass)
• 16.5 million cards issued

8. Policy Drivers
£900 billion
by 2025
Support High
Value
Manufacturing
and Automotive
Improving
customer
experience in
transport
Supporting the
most
vulnerable in
society

9. Political Interest
“We recommend the Government take a
more active and direct role in shaping MaaS
to ensure it develops in a way that supports
Government strategies and policies, and
that the benefits to society are realised to
the greatest extent possible.”
“We recommend that the Government more
clearly outlines its support for MaaS pilots in
its budget, estimates and departmental
plans.”
“We recommend that the Government
works with local authorities towards a “no
data, no service” policy that would require
all transport operators to share data if they
want to provide a service in a given area.”
The House of Commons Transport
Select Committee produced a report
on Mobility as a Service, highlighting
that it is concerned that government
is not providing sufficient leadership

10. The User Perspective
Government
New Mobility
Automotive
PublicTransport
Users????

11. User Need Evidence
Suggested Bus Service Improvements
Source:Transport Focus (2018)
Source:Transport Focus (2018)

12. Current UK MaaS
Deployment
UK MaaS deployment is still at a concept
and early deployment stage. Some
companies are iterating their business
models, while others are becoming
established
Scaling Up
R&D
Commercial

13. Where from here
• Future of Urban Mobility Strategy – Imminent
• Integrating MaaS in urban mobility plans
• Reflecting on trial results – is it commercially viable?
• Review of supporting legislation in taxis and autonomous vehicles
• Bus franchising in the cities outside of London
• Improving the quality of local transport data

14. Thank You
Email: james@mobilitylab.org.uk
Tel: 07958 350159