The document discusses Mobiphonica's store locator service which allows customers to find the nearest store location via SMS, WAP, or IVR. The service works by having customers enter their location and receiving the closest matching store address in return. It is intended to drive customer traffic and sales for retailers. Deployment of the full service across all platforms may take 1-3 weeks depending on the scope of locations and data provided by the client.

1. DIGITAL CONTENT & APPLICATIONS COMPANY MOBILE MARKETING SOLUTIONS Store Locator Service

5. Store Locator – Flow of Service - SMS Nearest B31R store is at FOOD COURT, INORBIT MALL, MALAD (W). 5% off on any purchase a B31R Ice Cream. Show this SMS at the billing counter . Customer SMSs the keyword ‘STRB31R’ to 5xxxx to get address of nearest B31R outlet To: 5xxxx STRB31R 400053 Mobiphonica Server Send Close From: 5xxxx Send Close Customer receives complete address with a coupon for discount etc. Customer requests for store location Customer receives store location with promotion 6/2/2010 Confidential

7. Hotel Locator – Flow of Service - IVR The traveler calls the IVR number that guides the traveler to Dial 1 for Pin code or Dial 2 for Area Traveler locating a hotel on mobile IVR I am traveling to Gurgaon, I need to book a hotel room, what should I do? Hi! It’s me BILL the BOARD and I am happy to help you Not able to locate a suitable hotel to stay? Dial XXXX to locate a nearest hotel. Call us NOW!! The traveler sights the advertisement at the airport departure lounge 6/2/2010 Confidential Mobiphonica’s hotel locator IVR application The traveler speaks out the area. The IVR prompts the nearest Hotel location and how to reach there from the airport. 1 2 3 4

8. Store Locator – Bulk Promotion - SMS DID YOU KNOW THAT THERE IS A BASKIN ROBBINS OUTLET NEAR YOU? SMS STRB31R TO XXX TO LOCATE THE STORE. SMS charges apply. Mobiphonica Store Locator Application From: 5xxxx Send Close Customer receives a promo message regarding the location of the Baskin Robbins outlet near them 6/2/2010 Confidential Mommy… I want Ice Cream from Bafkin Wobbinf