K모바일 발표 자료

1. 5 Steps Of Curation Service
2012. 5. 18 mobizen

2. Information

3. From Aggregation

4. To Curation

5. One Percent Rule
Creators(1)
Synthesizers(10)
Consumers(100)

6. Pareto Principle
20% Effort
80%
Results

7. Mobile Matrix 2.0(U.S.)
UV(% Reach) Browser(% Time) App(% Time)
Google 96.9% 18.9% 81.1%
Facebook 80.4% 20.0% 80.0%
Yahoo 68.2% 25.3% 74.7%
Amazon 45.4% 14.3% 85.7%
AOL 28.9% 47.4% 52.6%
eBay 28.0% 17.6% 82.4%
Zynga 27.4% 0.4% 99.6%
Twitter 26.4% 2.5% 96.5%
- Source : comScore

8. The Paradigm Of Production

9. 5 Steps Of Curation Service
By Information Production

10. Step #1
Collect Information Automatically(MSN Now)

11. C&A Fashion Like
http://www.youtube.com/watch?v=K4qdNb6FvGY

12. Step #2
Collect Information Manually(del.icio.us, FLUD)

13. Step #3
Reproduce With Comment(Snip it, Scoop.it!)

14. Scoopt.it
http://www.youtube.com/watch?v=Bnr6QKKcsII

15. Step #4
Produce With One Information(Tumblr)

16. Step #5
Produce With Information(Storify, editory)

17. Storify For iPad
http://www.youtube.com/watch?v=gWEXwkikhMs

18. 5 Steps Of Curation Service
Collect
Step #1. Collect Information Automatically
Step #2. Collect Information Manually
Step #3. Reproduce With Comment
Step #4. Produce With One Information
Step #5. Produce With Information
Produce

19. 네이버는 이제 개인화로 가는 겁니까?
“좀 달라요. 개인화가 아닙니다. 다양한 뷰를 선택할
수 있는 거죠. 뉴스캐스트도 뉴스를 골라보는 건데,
소비자가 고르는 게 아니고, 네이버가 고르는 것도 아
니고, 신문사가 고르는 거에요. 오픈캐스트도 마찬가
지죠. 특정 분야에서 잘 고를 수 있는 사람들이 고르
는 걸 이용자가 선택하는 시스템입니다. 큐레이
팅 시스템이죠. ”
- NHN 김상헌 대표 인터뷰
http://interpiler.com/index.php/2012/02/%EC
%86%90%EB%B0%94%EB%8B%A5/

21. 5분 In Daum

23. 5 Steps Of Curation Service
Collect
Step #1. Collect Information Automatically
Step #2. Collect Information Manually
Step #3. Reproduce With Comment 기존 사업자
Step #4. Produce With One Information
Step #5. Produce With Information
기존 생산툴과 유사 Produce

26. 2 Years & 29 Employees

27. Pinterest의 월 UV 추이
11,000
(단위 : 만명) 10,441
8,250
7,122
5,500
4,686
3,006
1,942
2,750
2011. 11
2011. 12
2012. 1 0
2012. 2
- Source : ComScore 2012. 3

28. SNS 사이트 방문자 당 월평균 사용 시간
0 125 250 375 500
페이스북 423
텀블러 151
핀터레스트 80
트위터 25
링크드인 15
마이스페이스 13
구글플러스 5
(단위 : 분)
- Source : ComScore(2011년 12월)

29. Referral Traffic of January 2012
0% 8% 15% 23% 30%
Pinterest 3.60%
Facebook
26.40%
Twitter 3.61%
LinkedIn 0.20%
Google + 0.22%
- Source : Internet Marketing

31. 5 Steps Of Curation Service
Collect
Step #1. Collect Information Automatically
Step #2. Collect Information Manually
Step #3. Reproduce With Comment
Snip it, Scoop.it!
Step #4. Produce With One Information
Step #5. Produce With Information
Produce

32. Pins By Method
Other
Pinmarklet
Over 80% of Pins Are Re-pins
Repin
- Source : RJMetrics

34. Communication With Image

35. Tile View

36. 5 Steps Of Curation Service
Collect
Step #1. Collect Information Automatically
Step #2. Collect Information Manually
Step #3. Reproduce With Comment
Step #4. Produce With One Information
Step #5. Produce With Information
Social Element Produce

37. Social Graph vs. Interest Graph

38. Pinterest’s Relation Base On Contents

39. Business Friendly

40. Business Account

41. Inspiration Day By Kotex
http://www.youtube.com/watch?v=UVCoM4ao2Tw

45. Q: Isn't that illegal?
A: It's not clear. Pinterest definitely allows users to post other
photographers' work to the site. But it's not clear that this is
illegal.
In its terms of use, Pinterest actually specifies that users shouldn't
pin photos they don't own the rights to, a request that is being
ignored to an absurd degree. Even if you link and attribute, that
does NOT absolve you of the fact that you took someone else's
work and re-appropriated it.
It's all about complying with the DMCA, or the Digital
Millennium Copyright Act.
From : http://www.businessinsider.com/pinterest-illegal-
faq-2012-2?op=1

47. Verification Of Contents

48. It’s Easy To Make Copy Cat

49. http://www.woxihuan.com/

50. http://www.icaitu.com/

53. Sometimes, Copy Cat Is Better Than Original

54. Review
5 Steps Of Curation Service
Easy To Produce(Reproduce)
Image Communication With Tile View
Focus To Interest Graph
Think Business Model, First
Copyright Issue

55. Thanks For Listening.
http://www.mobizen.pe.kr
@mobizenpekr